⭐ Brax vs Heylink vs Improvely

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

Read the full Brax Review

👉 Visit Brax

Heylink introduces a new era of affiliate marketing with its all-in-one tool, streamlining affiliate link management and providing full transparency into performance.

Real-time reporting empowers users to optimize campaigns effectively, while smart links maximize commissions.

The platform goes beyond traditional affiliate marketing, identifying untapped revenue opportunities.

Heylink's cookieless tracking methods and data customization options make it suitable for various platforms.

However, the lack of negative reviews hinders user satisfaction assessment, and the absence of listed integrations with other software may limit compatibility.

Overall, Heylink is a comprehensive toolbox for affiliate publishers seeking growth and success.

Read the full Heylink Review

👉 Visit Heylink

Improvely is a powerful platform that enhances online marketing strategies by tracking, optimizing, and safeguarding campaigns.

Its intuitive dashboard simplifies tracking and attribution, while vigilant click fraud monitoring protects ad budgets.

The platform's attribution system aids in precise optimization, and activity profiling offers deeper insights into valuable customers.

Improvely accommodates collaboration, compatibility with major platforms, and offers a 14-day free trial.

Despite some subscription costs and setup complexity, Improvely stands out for its comprehensive marketing analytics, access control, and fraud prevention, making it a valuable tool for marketing excellence.

Read the full Improvely Review

👉 Visit Improvely

The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.

The target audience for Heylink is affiliate marketers and businesses seeking to optimize their affiliate marketing efforts and improve revenue attribution.

The target audience for Improvely is online marketers, advertisers, and agencies looking to track their marketing efforts, optimize conversions, and monitor click fraud to protect their advertising budgets.

• Automatic Optimization: The platform optimizes ads automatically for maximum returns.
• Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
• Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
• Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
• Automated Control over Campaign's CPC bid.
• Support for a wide variety of international currencies.
• Manage multiple ad accounts from one dashboard.
• Quickly create new ads across multiple platforms.
• Bulk content creation and upload features.
• Easy to use.
• Good customer support.

• Offers a single dashboard to track all affiliate data, enhancing content management and ad spending efficiency.
• Provides real-time data and callback features, enabling timely actions and decision-making.
• Automatically adjusts/selects affiliate links, reducing broken links and removing the need for manual adjustments.
• Identifies monetization opportunities for valuable clicks sent to advertisers not running campaigns, boosting revenue.
• Comprehensive toolbox for affiliate publishers, delivering actionable insights to increase revenue.
• Helps publishers address challenges like tracking campaigns across multiple networks, manual link management, and identifying new opportunities.

• Comprehensive Marketing Analytics: Tracks, tests, and optimizes online marketing campaigns, providing insights into marketing channel effectiveness.
• Access Control and Collaboration: Facilitates team access and collaboration, organizing marketing data efficiently.
• Click Fraud Monitoring: Identifies and prevents click fraud, saving time and preventing financial losses.
• A/B Testing and Optimization: Enables A/B testing for campaign optimization and improved conversions.
• Customizable Reporting: Supports white-label reporting, maintaining brand consistency in reports.
• Affordability: Offers cost-effective optimization with split testing functionality.
• Web-based Service: No installation required, accessible via web browsers.
• Data Aggregation: Gathers data from diverse marketing channels in one platform.
• A/B Split Testing: Allows A/B testing specifically for landing pages.

• Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
• Lack of integration with Adobe Analytics.
• Some of the platform's features are not immediately obvious.
• The cost of the software can add up quickly.

• No negative reviews available, making it challenging to determine user satisfaction and reliability.
• Lacks integrations with other software or services, potentially limiting compatibility with existing workflows.
• Integrations with different affiliate networks and platforms not listed on website.

• Monthly Subscription: Some features require monthly subscriptions, potentially increasing costs.
• Setup Complexity: Initial setup can be challenging, demanding extra time and effort.
• Limited Trial Period: Trial duration might not be enough for thorough evaluation.
• Lack of Mobile Application: Absence of a mobile app limits on-the-go access.
• Features in Pro Plan: Some advanced features are restricted to Pro plan users.
• Lack of Demo/Tutorial: No video tutorial for user guidance.
• No Live Chat Support: Lack of live chat support for immediate assistance.
• Limited Language Support: Only available in English, limiting non-English users.

Create Campaigns

• Easily create campaigns for multiple ad networks.
• Set CPCs, budgets, and device targeting.
• Geo-target campaigns to reach specific audiences.
• Configure tracking parameters for all campaigns.
• Duplicate campaigns across various ad networks.

Bulk Ad Builder

• Instantly create ad variants with different titles and images.
• Set advanced tracking parameters for each ad.
• Generate hundreds of ad variations in seconds.
• Upload multiple images or provide image URLs.
• Push ad creatives to multiple campaigns simultaneously.
• Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
• Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

• Automatically enable, disable, and change CPC bids or budgets at specific times.
• Synchronize campaign settings between Brax and ad networks.
• Schedule changes take effect instantly.
• Real-time visibility of CPC changes.

Reporting And Editing

• Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
• Filter, search, and customize reporting data.
• Pause or disable underperforming ads with a single button.
• Make edits and changes to campaigns directly from reports.
• Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

• Create custom calculated metrics from multiple data sources for instant insights.
• View metrics across campaigns, ads & publishers.
• Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
• Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

• Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

• Connect any metric from Google Analytics, Adsense, and AdX.
• View ad network data alongside Google Analytics data in reporting.
• Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

• Optimize campaigns automatically using custom rules based on key metrics.
• Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

• Import revenue data from multiple sources for better performance understanding.
• Import from Voluum, Thrive, Internal DB, or any other source.
• Use data in custom rules for automatic optimization.

User & Team Management

• Add users to gain insights on changes and updates across teams.
• User-specific alerts and notifications.
• Multiple team members across accounts.
• Personal logins for users.

CSV Export

• Easily export data in universal CSV file format.
• Export creative groups including titles, images, and URLs.
• Export campaign and ad performance data.
• Export post-click Google data.

Affiliate Link Management:

• All-in-one dashboard for tracking affiliate data, providing transparency and ease of management.
• No need to log in to multiple affiliate networks; track all data in a single dashboard for increased efficiency.

Revenue Attribution:

• Compare campaigns and attribute revenue to specific content and links.
• Discover which links convert best based on device, advertiser, or source.

Real-Time Reporting:

• Live data on affiliate performance with no delay, enabling timely actions.
• Real-time callback feature for immediate response to clicks and conversions.

Smart Links:

• Automatically adjust affiliate links to maximize commissions.
• Ensure the highest possible earnings and eliminate broken links.

Revenue Opportunities:

• Identify untapped revenue opportunities by finding valuable clicks that could be monetized with new advertisers.
• Instantly connect with new networks to boost revenue.

Conversion Tracking for Online Marketers

• Track clicks, conversions, and revenue from online marketing in one place.
• Gain insights into conversion origins for optimized marketing strategies.
• Utilize traffic reports to identify successful channels and eliminate ineffective traffic.
• Access segments and metrics like Channel, Referrer, Landing Page, and more.
• Custom-built funnel reports reveal user pathways and drop-off points.
• Automatic customer profiles with insights into behavior and value.
• Built-in A/B Split Testing tools and click fraud monitoring.
• Real-time report updates, export to Excel CSV, and import data.
• Developer API for custom tracking.

PPC Click Fraud Monitoring and Detection

• Prevent financial losses due to fraudulent clicks on paid ads.
• Detect excessive non-converting clicks and repetitive clicks from competitors.
• State-of-the-art monitoring system inspects ad clicks 24/7.
• Recover lost money by preparing detailed fraud reports.
• Impress upon competitors the risk of being caught.
• Access comprehensive information about suspicious clicks.
• Utilize IP WHOIS Lookup for IP address insights.
• Export data to Excel CSV and import commissions from affiliate networks.

Keyword & Conversion Pixel Tracking for Affiliate Marketers

• Professional tools for tracking commissions and campaigns.
• Identify commission sources without separate referral links.
• Safeguard campaigns with link cloaking on ad networks.
• Cloak affiliate links to hide destinations from visitors.
• Integrate with major affiliate networks and programs.
• Compatible with Google Analytics UTM tags.
• Supported networks include Commission Junction, ClickBank, and more.

White-Label Marketing Reports for Agencies

• Elevate client satisfaction and revenue with white-label reports.
• Provide centralized monitoring for all client marketing efforts.
• Incorporate click fraud monitoring to safeguard ad budgets.
• Offer branded access to Improvely reports.
• Pay for one account and serve unlimited clients.
• Customize access levels and services for clients.
• Export reports to Excel CSV and import data.
• Import PPC costs and commissions from affiliate networks.

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

👉 Read more about Brax Integrations here.

• Server2Server integration
• Simple API callback setup
• Advanced API setup

👉 Read more about Heylink Integrations here.

Ecommerce Platforms:

• WooCommerce
• Shopify
• Volusion
• BigCommerce

Email Marketing:

• MailChimp

👉 Read more about Improvely Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$199 - $2,499
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$49 - $749
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$29 - $299+
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

Does Heylink use cookies for tracking?

No, Heylink does not use cookies for tracking. It employs 7 different tracking methods, making cookieless tracking possible. For Affiliate network Campaigns, Heylink tracks clicks on your website and retrieves conversion data from the networks, without requiring any Personal Identifier Information (PII). For Direct Partnerships, where tracking occurs on both your website and the partner's webshop, Heylink tracks the click ID on your website and matches it with the Conversion ID on the partner's webshop, also without using PII.

Is using cookies for tracking optional in Heylink?

Yes, it's optional. If you want to collect external Marketing tags, you can use 1 cookie called "_hey". This cookie saves Referrer URL and external Marketing Tags like Google Click ID's, Facebook IDs, and custom UTM parameters. However, if you choose to collect external Marketing Tags via Heylink, you must obtain visitor consent for "Marketing and Statistical data" based on your specific requirements.

How often is my data updated in Heylink?

The data in Heylink is continuously updated in real-time, ensuring you have access to the latest insights and information.

Can I track data for direct partnerships that don't run through an affiliate network?

Yes, you can track data for direct partnerships without involving an affiliate network. Heylink's tracking capabilities allow you to monitor clicks and conversions even in direct partnerships, without the need for an intermediary network.

Can I see the entire journey of my conversions?

Yes, Heylink provides a comprehensive view of the entire conversion journey. From the initial click on your website to the final conversion on the partner's webshop, you can track and analyze the complete path of each conversion.

Can I use Heylink for data collection only?

Yes, Heylink's "Discover mode" enables data collection without automation or optimization. In "Discover mode," Heylink logs clicks on your site, providing valuable data to assess the potential for monetization before fully enabling Heylink's features.

Will Heylink show me links that I'm not currently monetizing?

Yes, Heylink's platform displays all your links, even those not currently monetized. This feature allows you to identify untapped monetization opportunities and optimize your strategies accordingly.

Can I use Heylink on TikTok/Instagram/Facebook/Newsletters?

Yes, you can use Heylink on various platforms, including TikTok, Instagram, Facebook, and Newsletters. Heylink's tracking and monitoring capabilities extend to these platforms, enabling you to manage and analyze affiliate links effectively.

I can't find an affiliate network that I am using in your system, how can I connect it?

Heylink regularly adds new Network integrations to its system. If you have a specific Network that you would like to be added, you can contact Heylink's support team at [email protected], and they will assist you in connecting the desired affiliate network.

Can I use Heylink for free?

Yes, Heylink offers a Freemium version that provides access to all features. With the Freemium version, you can add an unlimited number of users and websites. However, there are some limitations: commissions up to $2,500, one Network integration, and records (pageviews, clicks, and conversions) capped at 50,000 with historical data available for 6 months. If you require additional capabilities, you can explore Heylink's pricing plans to choose the one that best suits your needs.

How many users can I add to my Heylink account?

You can add an unlimited number of users to your Heylink account. From your profile settings, you can invite and manage new users efficiently.

Can I choose which currency I see the data in?

Yes, Heylink allows you to select the currency in which you want to view the data. This customization ensures you can understand and analyze your performance in your preferred currency.

What is Improvely and what does it offer?

Improvely is a comprehensive platform designed to enhance your online marketing efforts. It provides tools for conversion tracking, click fraud monitoring, and more, allowing you to optimize your campaigns and protect your advertising budget.

How does Improvely's dashboard simplify tracking?

Improvely offers an easy-to-use dashboard that consolidates all your marketing endeavors in one place. This simplifies the process of tracking and attributing conversions to their source, providing you with valuable insights into the effectiveness of your various marketing channels.

What does "Built To Optimize Your Marketing" mean?

Improvely excels in attribution by identifying the origin of each signup and sale, whether they stem from a marketing campaign or any other channel. This feature allows you to optimize your marketing strategies with laser-focused accuracy based on real-time data.

How does Improvely address click fraud?

Improvely's built-in click fraud monitoring employs cutting-edge systems to inspect every click for signs of suspicious activity. When potential click fraud is detected, you receive instant alerts, empowering you to take swift action and protect your advertising budget from wasteful clicks.

How does Improvely help in understanding customers?

Improvely assists in understanding your audience by creating activity profiles for each visitor to your site. This way, you can gain insights into the behavior of your most valuable customers, enabling you to tailor your strategies to better connect with them and attract similar audiences.

Can Improvely be used collaboratively?

Yes, Improvely is designed to accommodate various organizational needs. It offers features like team logins, custom-branded client reports, and export tools, facilitating seamless collaboration whether you work alone or with a team or clients.

How compatible is Improvely with different advertising platforms?

Improvely works everywhere you advertise online, ensuring compatibility with all major online advertising platforms. This means you can seamlessly integrate it into your existing marketing strategies, regardless of the platforms you use.

What's the advantage of using Improvely over other analytics tools?

Many users have found Improvely to be highly effective and efficient. Jim Belosic, CEO of Shortstack, stated that they've spent thousands of dollars trying to get Google Analytics to do 10% of what Improvely accomplishes.

How can I try out Improvely?

You can try Improvely for free with a 14-day trial. This gives you the opportunity to explore its features and see how it can enhance your online marketing efforts without any upfront cost.

How can I learn more about Improvely's features and capabilities?

To learn more about Improvely's features, you can explore its interactive demo, as well as access resources such as its product blog and knowledge base. Additionally, you can get in touch with their team through the Contact Us section for any further inquiries.