⭐ Brax vs Cometly vs RedTrack

Brax is a powerful platform for managing native ads from one dashboard, offering A/B testing, team collaboration, and automation capabilities.

It allows users to connect multiple accounts, making it efficient for managing various brands and campaigns.

With comprehensive reporting and integration with Google Analytics, users can gain a clearer understanding of ROI.

Brax's Native Power Editor simplifies bulk adjustments and campaign optimization.

While it supports multiple currencies and offers good customer support, there are some limitations in terms of available networks and integration with Adobe Analytics.

The cost of the software may be a concern for some users.

Overall, Brax proves to be a valuable tool for maximizing ad performance and profitability.

Read the full Brax Review

👉 Visit Brax

Cometly is a powerful marketing attribution software trusted by over 2,000 businesses, offering hyper-accurate ad attribution that enables marketing teams to measure and prove ROI confidently.

With its comprehensive features and intuitive interface, the platform streamlines ad tracking, optimizes campaigns, and provides real-time visualizations of marketing performance.

By reducing wasted ad spend and identifying profitable channels, Cometly helps businesses allocate their marketing budget more efficiently and craft captivating ads for increased revenue.

Joining Cometly's community of advertisers offers supportive growth opportunities and a time-saving, automated reporting process.

However, larger businesses might find the pricing structure costlier, and some features and tracking capabilities are still limited.

Read the full Cometly Review

👉 Visit Cometly

RedTrack is an all-in-one performance marketing analytics platform operating on 1st party cookies, offering hyper-accurate tracking and attribution for conversions, revenue, and events from various ad networks.

Its versatility lies in automation capabilities, empowering users with customizable reports, ROI understanding, and integrations with ad channels and e-commerce platforms.

RedTrack's Partnership Portal supports affiliate marketing efforts, ensuring data accuracy.

With a user-friendly interface, transparent cost breakdowns, and powerful automation, RedTrack streamlines campaign management and data analysis, offering a reliable, secure, and trustworthy platform for advertisers to make informed decisions and maximize ROI.

However, some users may face challenges in tracking accuracy and customer support responsiveness.

Read the full RedTrack Review

👉 Visit RedTrack

The target audience for Brax is performance-focused brands and agencies in the advertising industry who are seeking a centralized platform to manage, optimize, and scale their native ads across various networks, including Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini, with the added advantage of A/B testing creative variations, comparing performance metrics, and integrating data from existing systems to make informed decisions and achieve better return on investment.

The target audience for Cometly is marketing teams and ad managers who seek a powerful marketing attribution software, that provides accurate revenue attribution from ads, real-time insights, and automated reporting, enabling them to optimize campaigns, allocate marketing budget efficiently, and scale successful ads for improved ROI and business growth.

The target audience for RedTrack is digital marketers, media-buyers, and advertising professionals who seek an all-in-one performance marketing analytics platform for ad tracking, attribution, automation, and integration with various ad channels and e-commerce platforms.

• Automatic Optimization: The platform optimizes ads automatically for maximum returns.
• Multiple Ad Networks: Ability to create campaigns for various advertising networks from one place.
• Multiple Ad Versions: Generate different ad versions easily by modifying visuals and headlines.
• Easy Scalability: Simplifies scaling native ad campaigns by reducing ad creation time.
• Automated Control over Campaign's CPC bid.
• Support for a wide variety of international currencies.
• Manage multiple ad accounts from one dashboard.
• Quickly create new ads across multiple platforms.
• Bulk content creation and upload features.
• Easy to use.
• Good customer support.

• Easy and user-friendly setup.
• Free trial with a meeting to fix the strategy.
• Unlimited users and workspaces.
• Robust analysis and offers a breakdown of day-to-day performance.
• Unaffected by iOS 14 and later blockage.
• Tracking with Comet Pixel.
• Easy to use Conversion API.
• Similar features available for all plans.
• Integrates with Shopify, Meta, and most other popular native ad platforms.
• Sends data back to Facebook via the Conversion API.
• Accurate tracking.
• Beautiful interface.
• Pricing by ad budget.
• Can track any type of store.
• Good customer support.

• Amazing set of features, some exclusive to RedTrack.
• Great customer support.
• Multi-lingual support.
• Free auto-optimization.
• No limits on data storage.
• Excellent value for money.
• Constant development and regular addition of new features.
• Accurate tracking capabilities superior to Google and Funnel Analytics.
• User-friendly and intuitive interface.
• Full range of click and conversion attribution technologies.
• Integrated with major networks.
• Reliable, secure, and trustworthy platform.
• Great onboarding process.
• Real-time analysis capabilities.
• Built-in bot and fraud detection.
• Customizable plans based on clients' needs.
• Affordable plans with a good set of features for all price points.
• Reporting tools that ease the analysis process.
• Versatile team-sharing capabilities.
• Unified platform for centralized traffic source integration and campaign data analysis.
• Ad optimization features for better performance and ROI.

• Limited Networks: The platform has a limited number of networks for campaigns, though efforts are in progress to expand.
• Lack of integration with Adobe Analytics.
• Some of the platform's features are not immediately obvious.
• The cost of the software can add up quickly.

• Pricing structure can be costlier for larger businesses.
• Limited pricing plans available & pricing not transparent.
• Lacks advanced return rules.
• Doesn't show profit as it doesn't consider the cost of goods.
• Limited tracking capabilities, not compatible with some platforms like Pinterest.
• Limited functionality on mobile, providing only an overview.
• Still in its early stages, lacking a comprehensive refund policy.

• Some fantastic features are not easily discoverable.
• Discrepancies experienced by some users in tracking accuracy.
• Reports of customer support unresponsiveness and refund difficulties.
• Onboarding process can be confusing and time-consuming for some.
• Plans might have redundant features for certain users.
• Some features require support assistance to find.
• Team sharing limited to two most expensive plans.
• Significant learning curve for new users.
• Limited 14-day free trial.
• Cloud-based system might have accessibility issues due to internet or server problems.

Create Campaigns

• Easily create campaigns for multiple ad networks.
• Set CPCs, budgets, and device targeting.
• Geo-target campaigns to reach specific audiences.
• Configure tracking parameters for all campaigns.
• Duplicate campaigns across various ad networks.

Bulk Ad Builder

• Instantly create ad variants with different titles and images.
• Set advanced tracking parameters for each ad.
• Generate hundreds of ad variations in seconds.
• Upload multiple images or provide image URLs.
• Push ad creatives to multiple campaigns simultaneously.
• Directly integrate with Revcontent, Outbrain, Taboola, and Yahoo Gemini.
• Re-use ads between campaigns.

Automate Bidding, Pausing, And Budget Adjustments

• Automatically enable, disable, and change CPC bids or budgets at specific times.
• Synchronize campaign settings between Brax and ad networks.
• Schedule changes take effect instantly.
• Real-time visibility of CPC changes.

Reporting And Editing

• Manage all ads across Outbrain, Taboola, RevContent, and Yahoo in one place.
• Filter, search, and customize reporting data.
• Pause or disable underperforming ads with a single button.
• Make edits and changes to campaigns directly from reports.
• Export reporting data to spreadsheets for in-depth analysis.

Calculated Metrics

• Create custom calculated metrics from multiple data sources for instant insights.
• View metrics across campaigns, ads & publishers.
• Use metrics for automatic optimization, pausing ads, blocking publishers, or adjusting bids.
• Compare cost, revenue, profit, and ROI side by side.

Multiple Currencies

• Support for 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more.

Google Analytics Integration

• Connect any metric from Google Analytics, Adsense, and AdX.
• View ad network data alongside Google Analytics data in reporting.
• Use in custom rules and calculated metrics for automatic optimization.

Automate Optimization

• Optimize campaigns automatically using custom rules based on key metrics.
• Adjust campaign bids, turn off campaigns, pause ads, and adjust publisher & target bids.

Import Any Data Source

• Import revenue data from multiple sources for better performance understanding.
• Import from Voluum, Thrive, Internal DB, or any other source.
• Use data in custom rules for automatic optimization.

User & Team Management

• Add users to gain insights on changes and updates across teams.
• User-specific alerts and notifications.
• Multiple team members across accounts.
• Personal logins for users.

CSV Export

• Easily export data in universal CSV file format.
• Export creative groups including titles, images, and URLs.
• Export campaign and ad performance data.
• Export post-click Google data.

Attribution:

• Advanced server-side tracking: Bypass iOS14 and ad blockers to limit attribution.
• Gen-2 pixel technology: Accurately track sales back to the correct ad every time.

Event Tracking:

• Track any website, marketing funnel, or online store.
• Track events such as leads, scheduled calls, subscriptions, free trials, purchases, etc., back to the correct ad.
• Automatically send event data back to ad platforms for better ad optimization.

Conversion API:

• Feed accurate data back to ad platforms for conversion optimization.
• Improve ad platform ROAS by passing accurate data to optimize ads.

Comet Ads Manager:

• Advanced ads manager: Turn off losing ads and increase budgets on winning ads.
• Full control of ads management within the Comet Ads Manager.
• Make data-driven decisions to increase ROAS and save time.

Analytics:

• Real-time data updates for quick decision-making.
• Actionable analytics to increase ad performance.

Customer Journeys:

• Allocate marketing dollars correctly by understanding effective touch-points for conversions.
• Identify patterns in customer buying journeys for better marketing efforts.

Coming Soon:

Automations:

• Set rules for auto-optimizing ads and save money on wasted ad spend.
• Get ad decision recommendations from Cometly's AI system.

Spaces:

• Manage unlimited workspaces with accurate ad attribution.
• Ideal for ad agencies to manage multiple clients with Spaces.

Tracking & Attribution

• Track and attribute conversions, revenue, and events in one place.
• Accurate data for Meta (FB), Google, TikTok & other ad networks even after iOS 14.

Reports & Insights

• Scale campaigns with reports & insights.
• Quickly understand ROI, block losing combinations, and scale winning ads.
• Create custom reports, monitor ad spend, returns, and revenue.
• Get insights about the customer journey and use various attribution models.

Partner Marketing

• Track, analyze, and scale beyond paid ads with the Partnership Portal.
• Work with publishers, referrals, influences, and use tracking links or promo codes.
• Ensure data accuracy and attribution consistency.

Automation

• Create rules to automate routine operations for Meta (FB), Google, TikTok, Taboola, and more.
• Say goodbye to manual ad monitoring and let technology automate it.
• Gain cost transparency, data breakdowns, and a single platform for all marketing activities.

Integrations

• One-click turnkey integrations with 200+ ad channels, e-commerce platforms, and affiliate networks.
• Build custom cases with RedTrack API for real-time tracking & attribution across all marketing channels.

Native integrations include Outbrain, Taboola, Yahoo Gemini, Revcontent and Google Analytics

👉 Read more about Brax Integrations here.

API Integrations:

• Cometly API: Send enriched events from any data source using Cometly's API.
• Zapier: Send events from any application using Zapier.

Ad Channels Integrations:

• Meta: Accurately track campaign performance for all Meta platforms.
• Google Adwords: Attribute revenue back to the correct Google ads.
• Facebook: Attribute revenue back to the correct Facebook ad.
• Instagram: Attribute revenue back to the correct Instagram ad.
• LinkedIn: Attribute revenue back to the correct LinkedIn ad.
• TikTok: Attribute revenue back to the correct TikTok ad.

Ecommerce Integrations:

• Shopify: Sync all orders and attribute purchases to the correct ad.
• WooCommerce: Use the plugin to accurately attribute purchases to ads.
• Magento: Use the API to accurately attribute purchases to the correct ads.
• ClickFunnels: Attribute ClickFunnels orders and upsells to the correct ads.
• Funnelish: Attribute Funnelish orders and upsells to the correct ads.
• ClickBank: Sync ClickBank orders and attribute purchases to the correct ads.
• BuyGoods: Attribute BuyGoods orders and upsells to the correct ads.
• Maxweb: Attribute Maxweb orders and upsells to the correct ads.

B2B Integrations:

• HubSpot: Attribute deal revenue and sync lead qualification (MQL & SQL).
• Salesforce: Attribute deal revenue and sync lead qualification (MQL & SQL).

Coming Soon Integrations:

• Pinterest: Attribute revenue back to the correct Pinterest ad.
• Bing: Attribute revenue back to the correct Bing ad.

👉 Read more about Cometly Integrations here.

• RedTrack offers one-click integrations with 200+ ad channels and networks, as well as e-commerce platforms and other tools.
• Facebook (Meta) Ads
• Google Ads
• Bing
• TikTok
• Taboola
• Outbrain
• Revcontent
• Shopify
• WooCommerce
• ClickBank
• And more...

👉 Read more about RedTrack Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$199 - $2,499
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$199 - $499
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$149 - $749
Price (per Year)	$1,490 - $7,490
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

What is Brax?

Brax is a powerful platform that allows you to manage all your native ads from a single dashboard, providing an opportunity to maximize return on investment by handling Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini campaigns in one place.

Who is Brax designed for?

Brax is primarily designed for leading performance-focused brands and agencies in the advertising industry who seek a centralized platform to create, optimize, and scale their native ads across various networks.

What benefits can I expect from using Brax?

By using Brax, you can A/B test creative variations across campaigns and networks, identify top-performing creatives, compare performance metrics across different advertising channels, integrate data from existing systems like Google Analytics for informed decision-making, and achieve better return on investment.

Can I manage multiple accounts on Brax?

Yes, Brax allows you to connect multiple accounts, enabling you to manage dozens of brands, campaigns, and channels seamlessly.

How does Brax simplify team collaboration?

Brax empowers users with comprehensive team access and permission management, allowing you to manage multiple users and permission levels effortlessly. You can grant access by role, organization, or campaign, view activity by user, and remove access without changing passwords.

What makes Brax's Native Power Editor special?

Brax's Native Power Editor enables you to make bulk adjustments to budgets, bids, and other campaign aspects quickly and efficiently. It presents a familiar spreadsheet-style editor, making it easier to launch and optimize campaigns with speed and effectiveness.

How does Brax provide a clearer understanding of ROI?

Brax offers a holistic view of performance across campaigns, content, and publishers, allowing you to compare apples to apples. By importing and integrating data from existing systems like Google Analytics, you gain a better understanding of how native advertising performs for your company.

What features help ensure accurate and trustworthy data?

Brax allows you to define tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign name, ad ID, and publisher ID, avoiding dirty data from human error and wasted media spend based on faulty assumptions.

How does Brax automate campaign optimization?

Brax lets you set simple rules for automatic ad performance optimization. You can adjust around key performance indicators, such as "time on site" or "cost per action," making it easy to pause ads with low engagement, reward successful placements, and exclude underperforming ones.

Can Brax handle multiple currencies?

Yes, Brax supports 100's of different foreign currencies, including USD, Euros, YENs, Pounds, and more, catering to a wide range of advertising needs across different regions.

What is Cometly?

Cometly is a leading marketing attribution software that provides accurate revenue attribution from ads, empowering marketing teams to make better decisions and optimize campaigns for profitability.

How does Cometly work?

Cometly connects your data sources to accurately track events back to the correct ad using Gen-2 pixel technology, eliminating wasted ad spend and fueling growth. It streamlines ad attribution, allowing you to focus on optimizing and scaling your ads profitably.

Who usesCometly?

Cometly is used by marketing teams, ad managers, and businesses of all sizes, trusted by over 2,000 companies to transform marketing and sales data into revenue-generating insights.

What are the key features of Cometly?

Cometly offers a range of features, including accurate ad tracking, customer journey analysis, Comet Ads Manager for ad optimization, event tracking, Conversion API for improved ad ROAS, and real-time analytics on any ad.

How does Cometly help improve ROI?

By providing hyper-accurate ad attribution, Cometly helps marketing teams measure and prove ROI confidently. Businesses can allocate marketing budget more efficiently, justify scaling up ad campaigns, and focus on the most profitable channels.

Can Cometly save time for marketing teams?

Yes, Cometly users typically save more than 2 hours per day when reviewing ad data and making informed decisions, enabling them to focus on crafting and launching captivating ads to boost revenue.

Does Cometly help save money on ad spend?

Absolutely! Cometly identifies which ads are generating profits and which ones are underperforming, allowing businesses to reduce wasted ad spend and scale successful ads for better returns.

Does Cometly automate data analysis?

Yes, Cometly eliminates the need for manual data entry and time-consuming spreadsheets by automating the reporting process, providing real-time visualizations of marketing performance.

How does Cometly support ad optimization?

Cometly's direct partner integration with ad platforms allows users to turn off underperforming ads or adjust budgets directly from within the platform, enabling faster and more efficient ad optimization.

What is the onboarding process like for Cometly?

Cometly offers a streamlined onboarding experience, seamlessly connecting all ad platforms and data sources, so you can quickly start making data-driven decisions based on your ad performance.

What is RedTrack?

RedTrack is an all-in-one performance marketing analytics platform that offers an ad tracking solution based on 1st party cookies, allowing users to track and attribute conversions, revenue, and events in a centralized location.

How does RedTrack handle data tracking?

RedTrack utilizes hyper-accurate server-side and client-side tracking, ensuring 100% attribution of revenue to ads. It also provides a clear view of all costs, spendings, and revenue.

What is the significance of 1st party cookies in RedTrack?

1st party cookies enable RedTrack to provide a reliable tracking solution, especially in the era post-iOS 14 where third-party cookies face challenges.

Does RedTrack only work for Google & Facebook Ads?

No, while RedTrack does provide specialized tracking for Google & Facebook Ads, it also caters to other ad networks like Meta (FB), Google, TikTok, Taboola, and many others.

How can RedTrack help in understanding ROI?

RedTrack allows users to quickly understand what campaigns are delivering ROI, offering features to block unprofitable combinations and scale winning ads. Custom reports can be created to monitor ad spend, returns, and revenue.

What automation capabilities does RedTrack offer?

RedTrack has an automation toolset that allows users to create rules to automate routine operations, such as blocking bad placements or increasing the budget for successful campaigns.

How does RedTrack support partner marketing?

With the Partnership Portal, users can track, analyze, and scale beyond just paid ads. It supports collaborations with publishers, referrals, influencers, and combines tools for both paid ads and partner marketing.

What kind of integrations does RedTrack offer?

RedTrack boasts over 200 turnkey integrations with various ad channels, e-commerce platforms, affiliate networks, and even provides options for custom integrations via its API.

Is RedTrack equipped to handle Facebook tracking after the iOS 14 update?

Yes, RedTrack provides solutions for Facebook tracking even after the iOS 14 updates, ensuring data accuracy and consistency.

How does RedTrack ensure cost transparency and data breakdowns for its users?

RedTrack offers a single interface to gain control over all advertising costs. Users can go as granular as needed to get insights about their performance, eliminating the need for spreadsheets and consolidating all marketing activity reports in one place.