⭐ Trackier vs TrueRoas vs Voluum

Elevate marketing endeavors with Trackier, a powerful platform for effortless creation, automation, measurement, and optimization of campaigns.

It excels in partner attribution, communication, and performance management.

Trackier maximizes ROI and sustainability, offers insightful analytics, and shields against fraud.

Tailored solutions benefit various industries.

Customizable and user-friendly, it integrates with 300+ tools, supported by responsive customer support.

Users appreciate its intuitive interface and fast performance.

Challenges include manual payment process, limited real-time fraud tracking, occasional technical issues, UI and mobile improvements, feature development gaps, and dashboard concerns.

Read the full Trackier Review

👉 Visit Trackier

TrueROAS is a game-changer in e-commerce advertising, especially post iOS 14.

This AI-powered tool redefines ad performance measurement with 1-click setup & offers insights refreshed every 5 minutes.

TrueROAS enables you to link results to specific Facebook ads, and it drives rapid, data-driven decisions.

Accurate tracking spans platforms, with real-time data and valuable customer support.

TrueROAS's value as a marketing tool is evident, though pricing and connectivity issues need attention.

Read the full TrueRoas Review

👉 Visit TrueRoas

Voluum is a leading ad tracking software that empowers media buyers with advanced analytical features and built-in optimization and automation tools, making it ideal for scaling and profiting from online marketing campaigns.

The cloud-based ad tracker collects detailed data, seamlessly connects with over 70 ad platforms, and provides real-time reporting on 30+ metrics.

Success stories highlight its ability to improve conversion rates, increase profitability, and enhance ROI. However, it comes at a higher cost, may have a learning curve, lacks some blog content, and could improve customer support for lower-tier plans.

Overall, Voluum remains a comprehensive and feature-rich ad tracking platform for media buyers and performance marketers.

Read the full Voluum Review

👉 Visit Voluum

The target audience for Trackier includes Ad Agencies & Brands, the iGaming Industry, and the Mobile Marketing Industry seeking solutions to enhance their marketing campaigns, attribution tracking, and performance management.

The target audience for TrueRoas is affiliate marketers, online advertisers, and digital entrepreneurs who need comprehensive ad tracking, link tracking, and PPC tracking solutions to optimize their campaigns, increase conversion rates, and gain better control over their affiliate links and marketing strategies.

The target audience for Voluum is media buyers and online marketers looking for an ad tracking software to optimize all their campaigns and achieve better results from their online marketing efforts.

• Advanced Tracking Technology: Offers advanced tracking technology for effective campaign and conversion monitoring.
• Customizable and User-Friendly: Users find the platform customizable and easy to use, catering to different user experience levels.
• Wide Range of Features: Provides a variety of features, contributing to efficient campaign management and affiliate tracking.
• Global Reach: A focus on a global brand reach, serving businesses worldwide and prioritizing customer privacy.
• Intuitive Interface: Intuitive interface making navigation easy and enhancing their experience.
• Fast Performance: Fast platform performance, contributing to a seamless user experience.
• Tailored Support: Tailored support and feature customization to align with individual business needs.

• Accurate Tracking: Users have reported that the TrueROAS app provides accurate tracking of various advertising platforms such as Google, Facebook, and TikTok ads.
• Real-time Data: The app offers real-time tracking, allowing users to monitor their ad campaigns and make informed decisions promptly.
• Customer Support: The customer service of TrueROAS is praised for being helpful, responsive, and supportive, assisting users in solving any issues they encounter.
• Value for Investment: Many users find the app to be valuable and a great investment, as it provides clear insights and helps in making better marketing decisions.
• User Journey Insights: The app allows users to see the user journey along different touchpoints, providing insights into customer interactions.

• Ton of software integrations with other platforms.
• Granular link tracking testing available for all plans.
• In-depth traffic source tracking is amazing.
• Detailed reporting: Voluum provides very comprehensive and detailed reporting, making it easy for users to analyze their data effectively.
• Excellent support: Voluum offers strong customer support, and each user gets an account manager to assist them.
• Wide variety of features: Voluum boasts a diverse range of features, giving it an edge over many of its competitors.
• Comprehensive marketing tracking software with in-depth analysis of every marketing campaign.
• Integrates with popular third-party traffic sources.
• Covers a wide range of features including performance, analytics, fraud detection, and reporting.
• Cloud-based, allowing easy access from anywhere with an internet connection, and the option to share data with the team.
• Scalable program with flexible plans to suit business needs.

• Payment Process: A manual payment process that some users find inconvenient, especially considering specific banking regulations.
• Real-Time Fraud Tracking: Trackier has limitations in real-time fraud tracking, which can be concerning for timely fraud detection.
• Technical Issues: Users report occasional technical issues, affecting overall usability.
• UI and Mobile Experience: Users suggest improvements for the UI and mobile experience to enhance interaction.
• Dashboard Problems: Users encounter problems with the dashboard, potentially impacting the overall user experience.

• Performance Issues: Some users have mentioned initial issues with the app's performance, including slow loading times and UI issues on mobile devices.
• Mobile Adjustments: Users have expressed a desire for the ability to make adjustments to their campaigns directly through the mobile app.
• Pricing: A few users find the pricing of the app to be on the higher side, which might be a concern for smaller stores or businesses.
• Connectivity Problems: There are reports of accounts getting disconnected, which can disrupt the tracking and monitoring of ad campaigns.
• Technical Setup: Setting up the tracking has been challenging for some users, leading to frustrations and potential cancellation of subscriptions.

• Pricing isn't suitable for low-budget individuals/teams.
• Higher cost compared to competitors: Voluum's pricing may be higher than some of its competitors, even though it offers stable performance and a full set of desired features.
• Interface limits displaying more than 3 dimensions.
• Learning curve to master the platform.
• Blog content could be improved: The blog lacks in-depth step-by-step articles that would be helpful for users.
• User interface can be overwhelming, especially for beginners in affiliate marketing and tracking.
• No free plan or free trial, only a demo is available.
• Limited data retention, with longer retention requiring costly plan upgrades.
• Customer support, especially for lower-tier plans, could be more responsive and personal.

• Intuitive Tracking Platform: Trackier offers an easy-to-use and intuitive tracking platform, making it accessible to users of all levels.
• Comprehensive Tools: Trackier offers additional tools like automation, install tracking, and more, enhancing the capabilities of marketers.
• Deep Customization: The platform allows for deep customization, enabling tracking and performance assessment for various campaign aspects.
• Ideal for Agencies: Ad agencies find Trackier valuable due to its versatility, scalability, and ability to cater to diverse client demands.
• Optimization Tools: Trackier includes optimization tools for deep-linking and integration with various ad networks, backed by robust reporting capabilities.
• Multi-Touch Attribution: Trackier offers multi-touch attribution, allowing marketers to evaluate the contribution of each touchpoint in the customer journey.
• Click Fraud Solution: The platform comes with built-in click fraud protection, ensuring accurate data and excluding dubious traffic sources.
• White Label Branding: Trackier supports white-label branding, helping users develop a strong brand identity and create successful marketing strategies.
• Predictive Analytics: The inclusion of predictive analytics aids in fraud detection, ad campaign optimization, and overall performance improvement.
• Robust Reporting: Trackier provides real-time reporting with detailed insights, including conversion timing, variance reports, and click-level logs.
• Automated Affiliate Payouts: Users can automate cash distributions to affiliates, eliminating manual processes and enhancing efficiency.
• Easy Integrations: The platform offers easy integration with a wide range of ad networks and traffic sources, streamlining workflows.
• Custom Filters: Trackier allows users to create custom segments and automated flows for campaigns, users, and placements.
• Event Tracking and Custom Goals: The platform supports event tracking and custom goals, enabling detailed monitoring and incentive planning.

Getting Started:

• Quick and easy setup process.
• Tracks 100% of Shopify orders.
• Attributes results to the correct Facebook ad, adset, and campaign in a post iOS 14 world.

Supports Everything:

• Custom shop integration.
• Addresses issues with ad platforms and glorified UTM tracking tools.
• Provides reliable ROAS measurement.
• Addresses problems with inconsistent ad attribution and customer journey matching.
• Enables fast, predictable, and cost-effective testing.
• Prevents wasting time on unprofitable ads.

Scale with Confidence:

• Boosts ROI by +20.31% in 60 days.
• Increases attributed orders by +243%.
• Ensures every conversion is linked to the exact order number.
• All-in-one Ads Manager with a reliable source of truth.

True Tracking:

• Uses TrueAttribution AI to collect and analyze data from various sources.
• Matches data to the correct Facebook or Google Ad.
• Utilizes a revolutionary TrueAttribution Algorithm.
• Provides unique eCom insights.
• One Ads Manager for ads, influencers, email, etc.
• Developed by data analysts leveraging AI.

Cost Savings:

• Shows cost savings by using TrueROAS.
• Illustrates potential savings from missing orders, overpriced testing, inaccurate attribution, time waste, running unprofitable ads, and unreliable scaling.

TrueROAS ROI:

• Demonstrates how TrueROAS can turn wasted ad spend into positive ROI.
• Compares costs before and after TrueROAS implementation.
• Shows substantial increase in ROI (+3567%).

True Tracking Benefits:

• Uses advanced tracking methods (not old "cookie-way").
• Ensures accurate conversion tracking.
• Doesn't rely on data modeling, but real data.
• Specifically designed for eCom stores.
• Provides unique eCommerce metrics.
• GDPR compliant.

Tracking:

• Voluum allows for easy desktop and mobile ad tracking of all campaigns in one place.
• Monitor ad campaign metrics such as visits, clicks, costs, and profits with the affiliate marketing dashboard.
• Track different types of conversions throughout the visitor's journey with custom conversion tracking.
• Track ad impressions each time your ad is loaded on a page.
• Track organic traffic coming from other web pages or search engines.

Optimization:

• Utilize the Traffic Distribution AI feature to optimize campaigns and send traffic to the best-performing offers, landing pages, or campaign flows.
• Protect budgets with the Anti-Fraud Kit, which detects and blocks invalid traffic in campaign flows.
• Precise geotargeting helps scale up campaigns for better performance.

Automation:

• Integrate Voluum with ad platforms for centralized control of digital marketing campaigns.
• Use the Automizer feature to automate tasks such as passing conversions, pausing and activating campaigns, changing bids, and setting rules and alerts.

• Integrate with Mobile Measurement Partner (MMP)
• Integration: Shopee
• Third Party Tool Integration
• Segment Trackier Integration
• Network Integration
• S2S Integration With Your Website
• Click Signature Integration with AppsFlyer
• HubSpot Integration

👉 Read more about Trackier Integrations here.

• Shopify & Woocommerce
• Custom shop integration
• Facebook & Instagram
• Google Ads & YouTube
• TikTok

👉 Read more about TrueRoas Integrations here.

• Full API Integrations (Specific integrations for traffic sources like Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more).
• Basic Manual Integrations (Google Ads, Facebook, ExoClick, Exoclick, Adsterra, and more).

👉 Read more about Voluum Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Price	Request Only
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$150 - $599
Price (per Year)	$99 - $599
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$199 - $599
Price (per Year)	$179 - $539
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

What is Trackier Performance & Mobile Marketing Software?

Trackier Performance & Mobile Marketing Software is a comprehensive platform designed to enhance marketing ROI by enabling users to create, automate, measure, and optimize all marketing campaigns in a single place.

How can Trackier help in achieving marketing success?

Trackier offers a Scalable Attribution Tracking Solution, allowing businesses to achieve marketing success by effectively measuring partner performance and optimizing campaigns. It also provides Real-time Partner Analytics Data to optimize marketing performance skilfully.

What is the significance of Partner Attribution in Trackier?

Partner attribution is crucial for binding affiliate networks into an organic system. While Trackier excels in this area, it offers more. For those concerned about efficient communication and performance management, Trackier provides a better alternative.

How can Trackier assist Ad Agencies & Brands, iGaming Industry, and Mobile Marketing Industry?

For Ad Agencies & Brands, iGaming Industry, and Mobile Marketing Industry, Trackier offers tailored solutions to address concerns like efficient communication, performance management, and maximizing return on expenditure.

How does Trackier tackle challenges related to Advertising Strategy?

Trackier acknowledges that even the best affiliate marketing strategies face budgeting challenges. To succeed, businesses must maximize their return on expenditure while ensuring sustainability. Trackier helps them take the leap into smart monetization.

How does Trackier protect against fraudulent activities?

The digital world has its share of bots and fraudsters, and Trackier helps prevent fraudulent activities in partner marketing campaigns. It shields against malicious agents that can hijack campaigns, resulting in high investment costs and compromised performance.

What are the benefits of using Trackier for mobile and web attribution?

Trackier offers a single dashboard that combines mobile and web attribution data. This dashboard records insightful data from both sources, upgrading partner marketing strategies by providing comprehensive insights.

Which industries can benefit from Trackier's solutions?

Trackier's solutions cater to a wide range of industries, including eCommerce, Gaming, Finance, Travel, SaaS, CTV & OTT, providing versatile options for various sectors.

How does Trackier support customization and integration with other tools?

Trackier's platform is highly customizable, allowing users to integrate with various tools as per their requirements. It comes pre-integrated with over 300 commonly used services for streamlined workflows.

How has Trackier been received by its users?

Trackier is trusted by over 1500+ happy customers across 20+ countries. Its effectiveness and impact are demonstrated through real case studies, showcasing its positive influence on businesses.

What is True ROAS Ad Tracking?

True ROAS Ad Tracking is a powerful software designed to track and attribute the results of advertising efforts for e-commerce stores, particularly in the post iOS 14 world.

How does True ROAS work?

True ROAS tracks 100% of your Shopify orders and accurately attributes the outcomes to the appropriate Facebook ad, adset, and campaign, even in the context of the iOS 14 changes.

What benefits does True ROAS offer?

True ROAS provides an extreme advantage by leveraging accurate data for ad tracking, allowing businesses to optimize their advertising strategies and improve their return on ad spend (ROAS).

How easy is the setup process for True ROAS?

The setup process is incredibly easy with a 1-click setup feature, ensuring that you can start tracking your ads and gaining insights in just a matter of minutes.

Does True ROAS support custom shop integration?

Yes, True ROAS offers custom shop integration, making it adaptable to various e-commerce platforms, including Shopify and WooCommerce.

What is the significance of the Promethean AI Attribution & Machine Learning feature?

The Promethean AI Attribution & Machine Learning feature enhances the tracking and attribution process, utilizing advanced algorithms to provide intelligent insights for decision-making.

How does True ROAS help save on ad spend?

True ROAS enables businesses to save up to 63% on ad spend by providing faster and more accurate data for testing new ads, leading to better decisions.

What results have businesses achieved with True ROAS?

Businesses have reported impressive results, such as a +241% increase in store orders attributed to their ads and an average of 37% more ROI from their advertising efforts.

Is True ROAS compliant with GDPR and ethical tracking practices?

Yes, True ROAS is committed to GDPR compliance and ethical tracking practices, ensuring the privacy and data protection of users.

Is True ROAS endorsed by Facebook or Meta?

No, True ROAS is not endorsed by Facebook or Meta, and it's important to note that it's an independent solution for e-commerce ad tracking.

What is the frequency of data delivery with True ROAS?

True ROAS delivers data in real time and syncs it every 5 minutes, ensuring you have access to up-to-date insights for your advertising campaigns.

What is Voluum, and what does it offer?

Voluum is the leading ad tracking software designed for media buyers and online marketers. It provides advanced analytical features and built-in optimization & automation tools to help users scale and profit from their online marketing campaigns.

How can Voluum benefit my online marketing campaigns?

Voluum's ad tracker enables you to track, optimize, and automate all your advertising in one platform. It offers precise geotargeting, allowing you to scale up campaigns and improve revenue generation.

What pricing options does Voluum offer?

For detailed information on pricing plans, please visit the "Pricing" section on the Voluum website. Voluum likely offers different subscription tiers to cater to various business needs.

Does Voluum integrate with other platforms?

Yes, Voluum is integrated with 70+ ad platforms, making it easy to track campaigns across various advertising networks. Some of the integrated ad platforms include Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more.

What resources does Voluum provide to its users?

Voluum offers a wide range of resources, including a beginner's AM guide, webinars, video tutorials, documentation, case studies, and a blog. Users can also access educational resources and participate in the Native Ads Masterclass.

Can I automate my marketing campaigns with Voluum?

Yes, Voluum provides automation tools that allow you to optimize and improve campaign performance automatically. These tools can be particularly useful in certain verticals, such as native ads.

How do I get started with Voluum?

To begin using Voluum, you can sign up for an account on their website. Additionally, there may be a demo available for users to see the platform's capabilities in action.

Does Voluum have collaboration features for teams?

Yes, Voluum offers collaboration tools that facilitate teamwork and streamline communication between team members. These features are designed to enhance productivity and efficiency in managing marketing campaigns.

Is my data secure with Voluum?

Voluum takes data security seriously and likely employs measures to safeguard user information. For specific details about their security policies, you can refer to their "Security" section on the website or relevant documentation.

How can I contact Voluum for further assistance?

For inquiries or support, you can likely find the "Contact Us" section on the Voluum website, where you will find contact details. Additionally, they may have a Referral Program that allows you to partner with them or a Resellers program for interested parties.