⭐ Brand24 vs ClickFlare vs Voluum

Brand24 is the leading social listening tool that offers instant access to mentions and insights across various platforms.

With AI-powered capabilities, it allows businesses to monitor and analyze their brand's presence, gain valuable customerinsights, and track competitors.

Over 4000+ brands trust and rely on Brand24 for its user-friendly interface, actionable insights, and excellent customer support.

It streamlines social media monitoring, aids in customer satisfaction, and provides accurate influence tracking.

However, it lacks some all-in-one features, has relatively high pricing, and may encounter spam results.

Despite these drawbacks, Brand24 offers a comprehensive solution for harnessing social listening and making informed business decisions.

Read the full Brand24 Review

👉 Visit Brand24

ClickFlare offers a powerful solution for marketers and businesses seeking comprehensive insights into their digital campaigns.

Empowering with advanced funnel tracking, precise cost monitoring, and seamless integrations, ClickFlare delivers accurate attribution solutions, eliminating post-GDPR and iOS 14 concerns.

With automated revenue updates, customization options, and real-time event logs, ClickFlare streamlines data management and enhances campaign performance.

Integrating seamlessly with major platforms and providing versatile tracking capabilities, ClickFlare proves itself as a dynamic tool to optimize ROI and campaign outcomes.

Read the full ClickFlare Review

👉 Visit ClickFlare

Voluum is a leading ad tracking software that empowers media buyers with advanced analytical features and built-in optimization and automation tools, making it ideal for scaling and profiting from online marketing campaigns.

The cloud-based ad tracker collects detailed data, seamlessly connects with over 70 ad platforms, and provides real-time reporting on 30+ metrics.

Success stories highlight its ability to improve conversion rates, increase profitability, and enhance ROI. However, it comes at a higher cost, may have a learning curve, lacks some blog content, and could improve customer support for lower-tier plans.

Overall, Voluum remains a comprehensive and feature-rich ad tracking platform for media buyers and performance marketers.

Read the full Voluum Review

👉 Visit Voluum

The target audience for Brand24 is businesses of all sizes looking to monitor their online presence and gain valuable customer insights through social listening across various platforms.

The target audience for ClickFlare is digital marketers, advertisers, and businesses seeking advanced funnel tracking, accurate cost and revenue tracking, and integration with various ad networks and platforms to optimize their campaign performance and ROI.

The target audience for Voluum is media buyers and online marketers looking for an ad tracking software to optimize all their campaigns and achieve better results from their online marketing efforts.

• Multi-platform monitoring: Tracks mentions across various online sources including social media, review sites, forums, blogs, newsletters, etc.
• Deep insights: Offers in-depth metrics like Presence Score to understand the quality and quantity of mentions.
• Clean and user-friendly interface: Intuitive and well-organized UI requiring minimal technical knowledge to use.
• Easy reporting: Straightforward reporting feature with customizable data and time periods.
• Industry-leading social listening functionality: Rich functionality for social media monitoring and engagement.
• Real-time social media monitoring: Enables quick responses to customer feedback.
• Excellent customer support: Addresses technical issues promptly.
• Aids in customer satisfaction: Engages with unhappy customers, resolves issues, and helps in customer relationship management.
• Streamlines social media monitoring: Reduces manual work and offers fast alerts and notifications.
• New lead discovery and product promotion: Helps in finding new clients and promoting products.
• Clear dashboard and good pricing: Includes affordable pricing tiers for SMBs without stripping features.
• Accurate influence tracking: On various social media platforms.
• Strong analytics features: Listening, mention, and influencer analytics.
• Slack integration: Allows further connectivity.
• Advanced tracking options: You can set up projects with specific keywords to monitor mentions, refine tracking, and engage with influencers.
• Competitor comparison: Allows tracking and comparison of main competitors' performance.
• Sentiment analysis: Categorizes mentions as positive, neutral, or negative.

• ClickFlare offers advanced tracking functionalities for affiliate marketers and performance-based agencies.
• Provides both redirect and direct tracking options, allowing for precise monitoring of traffic and conversions.
• Offers redirectless tracking, which is particularly useful for platforms like Facebook and Google that prefer direct tracking methods.
• Enables tracking of complex funnels, including multi-page funnels, branches, and different flow scenarios.
• Supports accurate tracking of revenue and conversions, even for intraday and confirmed revenue.
• ClickFlare's Conversion API provides accurate data and frequent updates, enhancing tracking quality and scalability.
• Allows for posting conversions via API to popular platforms like Facebook, Google, and TikTok.
• Offers robust activity and tracking logs, providing detailed insights into user behavior and conversions.

• Ton of software integrations with other platforms.
• Granular link tracking testing available for all plans.
• In-depth traffic source tracking is amazing.
• Detailed reporting: Voluum provides very comprehensive and detailed reporting, making it easy for users to analyze their data effectively.
• Excellent support: Voluum offers strong customer support, and each user gets an account manager to assist them.
• Wide variety of features: Voluum boasts a diverse range of features, giving it an edge over many of its competitors.
• Comprehensive marketing tracking software with in-depth analysis of every marketing campaign.
• Integrates with popular third-party traffic sources.
• Covers a wide range of features including performance, analytics, fraud detection, and reporting.
• Cloud-based, allowing easy access from anywhere with an internet connection, and the option to share data with the team.
• Scalable program with flexible plans to suit business needs.

• Not an all-in-one tool: Lacks features like publishing, scheduling, comment management, and extensive CRM features.
• No real-time updates on lower pricing tiers: May affect small businesses.
• Relatively high price: Might be prohibitive for individual users.
• Spam results or irrelevant mentions: Reduces overall accuracy and can be challenging to filter out, especially if the company name is not unique.
• Limited capabilities on Facebook and Instagram: Restricts insight generation.
• Sentiment analysis accuracy: Can sometimes be imperfect.
• Limited archiving: Can only archive a year's worth of social data.
• Cost overruns: Costs can add up when quotas are exceeded.

• AdSense Arbitrage is not fully supported on ClickFlare for content sites, though there's potential for updates.
• Limited Information: Lack of information online to to assess weaknesses in relation to its competitors.

• Pricing isn't suitable for low-budget individuals/teams.
• Higher cost compared to competitors: Voluum's pricing may be higher than some of its competitors, even though it offers stable performance and a full set of desired features.
• Interface limits displaying more than 3 dimensions.
• Learning curve to master the platform.
• Blog content could be improved: The blog lacks in-depth step-by-step articles that would be helpful for users.
• User interface can be overwhelming, especially for beginners in affiliate marketing and tracking.
• No free plan or free trial, only a demo is available.
• Limited data retention, with longer retention requiring costly plan upgrades.
• Customer support, especially for lower-tier plans, could be more responsive and personal.

Mentions Feed

• Discover real-time discussions about your brand and engage with relevant conversations.
• Take immediate action to respond to customer feedback and manage your online reputation.

Discussion Volume Chart

• Intuitively track changes in discussion volume and reach to protect your company image.
• Identify and address potential issues before they escalate, while maximizing positive publicity.

Mention Analytics

• Understand who is talking about your brand online and analyze buzz quality and quantity.
• Gain valuable insights about your customers and their perceptions of your brand.

Influence Score

• Pinpoint industry influencers to make informed decisions on potential partnerships and collaborations.

Sentiment Analysis

• Determine the sentiment (positive, negative, neutral) of mentions to gauge customer attitudes.
• Address problematic areas and take immediate action to improve customer satisfaction.

Alerts

• Be the first to know about changes in discussion volume surrounding your brand.
• Customize alerts to receive notifications of negative mentions from influential sources.

Data Exporting

• Turn your data into automated PDF reports, .xls files, and infographics.
• Utilize your gathered mentions outside the tool for further analysis and reporting.

Filtering

• Narrow down results based on mention source, sentiment, number of visits, and more.
• Focus on the most relevant and important data for your business needs.

The Tracker of All Trackers

• Comprehensive tracking of visitors' actions and interactions throughout the funnel.
• Ensures accurate data collection and analysis.

Tracking that Works for Everyone

• Advanced funnel tracking capability, regardless of complexity.
• Accurately monitors each step of the funnel.

Universal Tracking Tag

• Single tracking script for tracking any event on any platform.

Live Events Log

• Real-time monitoring of recorded visits, clicks, and conversions.
• Detailed historical record for reference.

Custom Metrics

• Build custom metrics using formulae.
• Tailor tracking to specific needs.

Custom Conversions

• Define and compare multiple conversion types.
• Identify the best-converting traffic segments.

Tracking:

• Voluum allows for easy desktop and mobile ad tracking of all campaigns in one place.
• Monitor ad campaign metrics such as visits, clicks, costs, and profits with the affiliate marketing dashboard.
• Track different types of conversions throughout the visitor's journey with custom conversion tracking.
• Track ad impressions each time your ad is loaded on a page.
• Track organic traffic coming from other web pages or search engines.

Optimization:

• Utilize the Traffic Distribution AI feature to optimize campaigns and send traffic to the best-performing offers, landing pages, or campaign flows.
• Protect budgets with the Anti-Fraud Kit, which detects and blocks invalid traffic in campaign flows.
• Precise geotargeting helps scale up campaigns for better performance.

Automation:

• Integrate Voluum with ad platforms for centralized control of digital marketing campaigns.
• Use the Automizer feature to automate tasks such as passing conversions, pausing and activating campaigns, changing bids, and setting rules and alerts.

• Slack
• Brand24 tracks all public sources, including social, news, blogs, videos, forums, podcasts, reviews, and more
• Sources: Twitter, Facebook, Instagram, Youtube, Spotify, News, Linkedin, Blogs, Forums, Reviews, Reddit, Telegram, TripAdvisor, AppStore, TikTok, and more

👉 Read more about Brand24 Integrations here.

Conversion API Integrations:

• Enable real-time data-rich conversion event feedback from Meta's (Facebook Ads), TikTok, and Google Ads.
• No developer required for integration.
• Customizable approach to pass specific conversion data as per your preferences.
• Compliant with the latest data privacy regulations.

Automated Revenue Tracking Integrations:

• Accurate revenue tracking for individual conversions.
• Utilizes reliable methods like server-to-server postback, image pixel, or javascript tags.
• Seamless connection to feed providers for up-to-date campaign performance insights.
• Special integration with partners like Tonic, System1, Sedo, and DomainActive for automated intraday and confirmed revenue statistics.

Integrated Cost Tracking:

• Enhances optimization decision making.
• Offers easy report generation for paid traffic campaigns.
• Integrations with Facebook Ads, Google Ads, TikTok Ads, Taboola, RevContent, Outbrain, and more.
• Advanced integration and attribution models for accurate cost reporting at different campaign levels.

Other Integrations in ClickFlare:

• Universal Tag
• Voluum Importer
• Drill Down Reports
• Custom Metrics
• Custom Conversions
• Live Events Log
• Additional integrations with external tools like TheOptimizer.io, Google Ads, Facebook Ads, TikTok Ads, Taboola, Outbrain, DomainActive, Tonic, System1, and Sedo.

👉 Read more about ClickFlare Integrations here.

• Full API Integrations (Specific integrations for traffic sources like Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more).
• Basic Manual Integrations (Google Ads, Facebook, ExoClick, Exoclick, Adsterra, and more).

👉 Read more about Voluum Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$99 - $499
Price (per Year)	$79 - $399
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

Price (per Month)	$69 - $329
Price (per Year)	$89 - $429
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$199 - $599
Price (per Year)	$179 - $539
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

• YouTube: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

What is Brand24?

Brand24 is the #1 social listening tool that provides instant access to mentions and insights across social media, news, blogs, videos, forums, podcasts, reviews, and more. It allows businesses to monitor their online presence and gain valuable customer insights.

How does Brand24 work?

Brand24 uses AI-powered capabilities to track and analyze brand mentions in real-time from over 25 million online sources. It offers sentiment analysis to identify positive, negative, or neutral mentions, and users can create reports to measure PR coverage and brand awareness.

Why is Brand24 loved by over 4000+ brands?

Brand24 is trusted and loved by numerous brands because it ensures they never miss a critical mention, helps monitor competitors, and delivers powerful, reliable metrics for evaluating marketing efforts and benchmarking against competitors.

How can Brand24 benefit marketers and businesses?

Brand24's user-friendly interface and actionable insights make it an indispensable resource for marketers and businesses. It provides access to honest consumer feedback, helps make informed business decisions, and enables collaboration across organizations.

What hashtag tracking features does Brand24 offer?

Brand24 allows users to track various hashtags, find influencers, and measure the effects of hashtag campaigns, including reach and engagement metrics. Users can also access important hashtag volume and reach data.

Which platforms does Brand24 monitor?

Brand24 monitors over 25 million online sources, including social media platforms like Twitter, Facebook, Instagram, YouTube, and LinkedIn, as well as news websites, blogs, forums, reviews, and more.

How experienced is Brand24 in the industry?

Brand24 has over 10 years of experience in the field of social listening. It has delivered billions of mentions and currently works with customers from 154 countries worldwide.

How does Brand24's AI-powered sentiment analysis work?

Brand24's AI can detect sentiment in 108 languages, making it efficient in tracking mentions that matter. It provides an easily digestible word cloud and easy access to positive and negative brand mentions.

Is there customer service support for users?

Yes, Brand24 offers world-class customer service with over 80+ specialists dedicated to assisting users. They value customer support as a philosophy guiding the entire company.

Are there resources available to learn more about social listening and brand management?

Yes, Brand24 offers free resources like video guides, masterclasses, articles, and guides to help users understand sentiment analysis, brand awareness, share of voice measurement, brand reputation management, and more.

What is ClickFlare and how does it work?

ClickFlare is an advanced tracking system designed to empower marketers and businesses by providing comprehensive insights into their digital campaigns. It allows you to track visitors' actions and interactions at every step of the funnel and beyond, helping you understand your customers' journey.

Why should I choose ClickFlare over other tracking systems?

ClickFlare stands out due to its user-centric design and powerful features. Unlike limited and poorly designed alternatives, ClickFlare offers accurate tracking, advanced funnel monitoring, and seamless integration with various traffic sources and ad networks for precise cost tracking.

What does "Advanced Funnel Tracking" mean?

ClickFlare's Advanced Funnel Tracking feature enables you to create and monitor complex marketing funnels with ease. Regardless of how deep or intricate your funnel is, ClickFlare ensures accurate tracking of every step, giving you valuable insights into your campaign performance.

How does ClickFlare handle GDPR, iOS 14, and attribution concerns?

ClickFlare addresses post-GDPR, iOS 14, and cookie-based attribution issues through its Conversions API. It feeds accurate conversion data through APIs to major platforms like Facebook, Google Ads, and TikTok, ensuring accurate attribution even in changing data privacy landscapes.

Can ClickFlare help with revenue and cost tracking?

Yes, ClickFlare streamlines revenue tracking by eliminating manual CSV uploads. You can connect your preferred search feed provider, and revenues will be automatically imported as they are updated. Additionally, ClickFlare accurately tracks the cost of your paid traffic campaigns on all levels by connecting to supported ad networks.

What is the Universal Tracking Tag feature?

ClickFlare's Universal Tracking Tag allows you to track any event on any platform with a single tracking script. This provides flexibility and simplifies event tracking across various platforms, reducing the need for complex setups.

Tell me more about ClickFlare's integration capabilities.

ClickFlare seamlessly integrates with various tools and platforms, such as TheOptimizer, Voluum, Google Ads, Facebook Ads, TikTok Ads, and more. This ensures your campaigns are detected and imported effortlessly, enhancing performance comparison and real-time event logging.

Can I customize metrics and conversions with ClickFlare?

Absolutely. ClickFlare offers features like Custom Metrics and Custom Conversions, allowing you to build your own metrics and define multiple conversion types. This enables you to tailor your tracking to your specific campaign goals.

How does ClickFlare's Live Events Log benefit me?

ClickFlare's Live Events Log provides real-time insights into visits, clicks, and conversions. This allows you to stay up-to-date with campaign activities and have a detailed record to refer back to for analysis and optimization.

What does ClickFlare's "System Activity" feature offer?

ClickFlare's System Activity feature keeps track of all changes affecting your account, including updates, deletions, and executed actions. This helps you maintain control and transparency over your campaign management.

What is Voluum, and what does it offer?

Voluum is the leading ad tracking software designed for media buyers and online marketers. It provides advanced analytical features and built-in optimization & automation tools to help users scale and profit from their online marketing campaigns.

How can Voluum benefit my online marketing campaigns?

Voluum's ad tracker enables you to track, optimize, and automate all your advertising in one platform. It offers precise geotargeting, allowing you to scale up campaigns and improve revenue generation.

What pricing options does Voluum offer?

For detailed information on pricing plans, please visit the "Pricing" section on the Voluum website. Voluum likely offers different subscription tiers to cater to various business needs.

Does Voluum integrate with other platforms?

Yes, Voluum is integrated with 70+ ad platforms, making it easy to track campaigns across various advertising networks. Some of the integrated ad platforms include Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more.

What resources does Voluum provide to its users?

Voluum offers a wide range of resources, including a beginner's AM guide, webinars, video tutorials, documentation, case studies, and a blog. Users can also access educational resources and participate in the Native Ads Masterclass.

Can I automate my marketing campaigns with Voluum?

Yes, Voluum provides automation tools that allow you to optimize and improve campaign performance automatically. These tools can be particularly useful in certain verticals, such as native ads.

How do I get started with Voluum?

To begin using Voluum, you can sign up for an account on their website. Additionally, there may be a demo available for users to see the platform's capabilities in action.

Does Voluum have collaboration features for teams?

Yes, Voluum offers collaboration tools that facilitate teamwork and streamline communication between team members. These features are designed to enhance productivity and efficiency in managing marketing campaigns.

Is my data secure with Voluum?

Voluum takes data security seriously and likely employs measures to safeguard user information. For specific details about their security policies, you can refer to their "Security" section on the website or relevant documentation.

How can I contact Voluum for further assistance?

For inquiries or support, you can likely find the "Contact Us" section on the Voluum website, where you will find contact details. Additionally, they may have a Referral Program that allows you to partner with them or a Resellers program for interested parties.