⭐ AnyTrack vs ClickMagick vs Voluum

AnyTrack is a cutting-edge ad tracking software that empowers digital marketers with comprehensive tracking, attribution, and conversion synchronization capabilities.

It caters to a wide range of marketing models and integrates seamlessly with popular platforms and networks.

With real-time insights, standardized data, and automation features, it helps marketers optimize campaigns effectively.

However, there are some challenges, including data feedback issues, plan limitations, and integration challenges, which might require time for familiarization.

Despite this, AnyTrack remains a valuable tool for enhancing affiliate marketing and accelerating growth through data-driven insights.

Read the full AnyTrack Review

👉 Visit AnyTrack

ClickMagick is an unparalleled tracking and attribution platform, offering GDPR compliant data to optimize ads and sales funnels.

With TrueTracking® technology, it consolidates essential data and insights, catering to entrepreneurs, affiliate marketers, and small businesses.

Its strength lies in seamless integration with major ad platforms and thousands of apps through Zapier.

ClickMagick's advanced multi-touch attribution models provide deeper insights for better campaign optimization.

The platform's commitment to user support, world-class bot filtering, cross-device tracking, and Audience Optimization™ make it a feature-rich and user-friendly solution trusted by thousands of satisfied users worldwide.

Its reasonable pricing and 14-day free trial adds to its appeal.

Read the full ClickMagick Review

👉 Visit ClickMagick

Voluum is a leading ad tracking software that empowers media buyers with advanced analytical features and built-in optimization and automation tools, making it ideal for scaling and profiting from online marketing campaigns.

The cloud-based ad tracker collects detailed data, seamlessly connects with over 70 ad platforms, and provides real-time reporting on 30+ metrics.

Success stories highlight its ability to improve conversion rates, increase profitability, and enhance ROI. However, it comes at a higher cost, may have a learning curve, lacks some blog content, and could improve customer support for lower-tier plans.

Overall, Voluum remains a comprehensive and feature-rich ad tracking platform for media buyers and performance marketers.

Read the full Voluum Review

👉 Visit Voluum

The target audience for AnyTrack is digital marketers, including direct-to-consumer (DTC) brands, eCommerce businesses, lead generation agencies, affiliate marketers, and SEO marketers, who seek to track, attribute, and synchronize conversions across various ad platforms and marketing channels.

The target audience for ClickMagick is entrepreneurs, affiliate marketers, ecommerce stores, and small businesses seeking an unbeatable tracking and attribution platform to optimize their ads and sales funnels.

The target audience for Voluum is media buyers and online marketers looking for an ad tracking software to optimize all their campaigns and achieve better results from their online marketing efforts.

• Real-time Insights: Provides real-time insights into conversion data across multiple marketing tools, allowing users to optimize campaigns and improve ROI effectively.
• Standardized Data: Enables standardization of conversion data, making it easy to leverage across different ad networks.
• Funnel Analysis: Offers insights into funnels to build meaningful retargeting audiences, enhancing the reach and effectiveness of campaigns.
• Accurate Conversion Attribution: Regain control over conversion flow by attributing conversions accurately to specific marketing efforts.
• Seamless Integration: Integrates seamlessly with any marketing stack, including most ad and affiliate marketing platforms. Also, facilitates easy tracking of affiliate income, with the biggest affiliate platforms onboard.
• User Experience: Boasts a well-designed, easy-to-use platform with a comprehensive dashboard and a user-friendly interface for campaign tracking. Furthermore, it's easy to install without any coding required.
• Tracking: Provides 1st party tracking and ensures compliance with ITP (Intelligent Tracking Prevention).
• Affordability: Offers a free plan for basic use alongside affordable pricing options.
• Multi-channel Tracking: With Anytrack.io, users can gather data from various marketing channels, providing a comprehensive view of performance and areas that require improvement.
• Advanced Attribution: Uses cutting-edge algorithms to accurately attribute revenue, helping businesses understand the most profitable channels.
• Optimization Capabilities: Allows users to set goals, track progress, and make data-driven decisions, all aimed at enhancing marketing results.

• Reasonable Prices: Competitive pricing, starting from $49/month.
• Overall Tool: Suitable for digital marketers including affiliate marketers.
• Free Trial: Free trial service available for beginners, 14-day free trial without limits
• Data Retention: Allows retaining data from 6 months to years, suitable for long-term marketing.
• User Interface: User-friendly and easy to use, though UX/UI may need improvement.
• Advanced Features: Parallel tracking, Advanced tracking, Complete sales funnel tracking, UTM and first-party cookies, Automatic bot filtering, Traffic scoring, Sub-IDs, Geotargeting/Mobile Optimization, Cross-platform conversion tracking, Fully integrated with Facebook's Conversion API, Real-time stats, Automated split testing, Track every ad on various platforms, Link rotation, Funnel builder tool, Postback URL functionality, Batch editor feature.
• Customer Support: Provides good support, solving queries within 24 hours, Excellent support and documentation, Incredibly Helpful Support or “Knowledge Base”, 1-hour fast support system in place, Extensive knowledgebase with over 400 articles and tutorials.
• Real-time Updates: Real-time updates and mobile notifications, 24/7 uptime, Real-time mobile updates, notifications, and metrics.
• Compatibility: Compatibility with Google Analytics and other SEO tools, Integrates with Google Ads, Cross-device tracking, Tracks iOS users.
• Custom Domain: Customizable domains, Unlimited custom domains.
• Saviour Feature: Notifies if affiliate links are working, allowing prevention of losses.
• Other Features: Numerous features to optimize links and improve ROI, ClickShield to reduce wasted ad spend, Track & Optimize Your Entire Sales Funnel, 24/7 Click-Fraud & Link Monitoring, Works Everywhere You Advertise, Bulletproof Cross-Device Tracking, Ability to track offline conversions, "Personalized" documentation, Phone and offline sales tracking, Quality support, Comprehensive and highly flexible features, True cross-device tracking, 30-day money-back guarantee.

• Ton of software integrations with other platforms.
• Granular link tracking testing available for all plans.
• In-depth traffic source tracking is amazing.
• Detailed reporting: Voluum provides very comprehensive and detailed reporting, making it easy for users to analyze their data effectively.
• Excellent support: Voluum offers strong customer support, and each user gets an account manager to assist them.
• Wide variety of features: Voluum boasts a diverse range of features, giving it an edge over many of its competitors.
• Comprehensive marketing tracking software with in-depth analysis of every marketing campaign.
• Integrates with popular third-party traffic sources.
• Covers a wide range of features including performance, analytics, fraud detection, and reporting.
• Cloud-based, allowing easy access from anywhere with an internet connection, and the option to share data with the team.
• Scalable program with flexible plans to suit business needs.

• Data Feedback Issues: Some users have reported problems with data not being relayed back to platforms like Facebook, which can hinder campaign optimization.
• Plan Limitations: Entry-level plans have pixel restrictions, potentially limiting users with multiple landing pages or products.
• Integration Challenges: While it integrates with many platforms, there are notable exceptions, such as AdRoll. Additionally, some users find the integration process with different affiliate platforms to be tricky.
• Attribution Limitation: The platform doesn't fully address the attribution window tracking problem.
• Interface Complexity: Anytrack.io has a feature-rich interface, which might be overwhelming for some users, requiring time for familiarity.
• Cost Concerns: The platform's complexity and data-handling capabilities might make it expensive for small businesses or startups.

• Limited Payment Options: Only available to Credit Card owners.
• Policy Violation Restrictions: Cannot promote certain services like crypto, adult services, etc.
• Not for Beginners: Despite good UI, not suitable for newcomers, learning curve for newcomers due to the wide range of features.
• No Free Plan Available: Limited 14-day trial period, Need to enter card details for access to the free trial.
• Issues for Small Websites & Beginners: Not suitable for small websites with little traffic, not ideal for beginners in click tracking tools.
• UX/UI: Needs improvement for better understanding of the features, especially for newbies who may rely heavily on text documentations.

• Pricing isn't suitable for low-budget individuals/teams.
• Higher cost compared to competitors: Voluum's pricing may be higher than some of its competitors, even though it offers stable performance and a full set of desired features.
• Interface limits displaying more than 3 dimensions.
• Learning curve to master the platform.
• Blog content could be improved: The blog lacks in-depth step-by-step articles that would be helpful for users.
• User interface can be overwhelming, especially for beginners in affiliate marketing and tracking.
• No free plan or free trial, only a demo is available.
• Limited data retention, with longer retention requiring costly plan upgrades.
• Customer support, especially for lower-tier plans, could be more responsive and personal.

Marketing Stack Connector

• A Plug & Play Platform
• Built for performance marketers in the fast-paced digital industry.
• One Tag for easy tracking, attribution, and synchronization of conversions across all marketing tools.
• AutoTrack Events to automatically track outbound clicks and form submissions without coding.
• AutoTag & SubId's to ensure perfect funnel tracking and attribution across marketing tools, channels, affiliate networks, and advertisers.

Use A Single Tag To Connect Your Entire Marketing Ecosystem And Streamline Your Data Flow

• Analytics Connection to connect all pixels and analytics tools to the same conversion data.
• Affiliate Networks integration with over 60 integrated networks and custom integrations on demand.
• Traffic Sources synchronization for optimal conversion tracking and URL tracking templates.
• Data-Driven Marketing Made REALLY Easy.

Run Smart Campaigns

• Custom Audiences based on real conversion data for targeted ads.
• Simultaneous campaigns across ad networks using granular audience data.
• Granular Conversion Data for actionable insights on content value and product conversions.

Tracking: Powerful Ad Tracking and Conversion Attribution Solution

• Single Source of Truth: ClickMagick serves as a unified platform for viewing all key marketing metrics and actual results.
• 5-Minute Set Up: Users can enable tracking for websites or online stores by simply copying and pasting a bit of tracking code.
• Compatibility: ClickMagick works with all traffic sources, ad networks, website builders, autoresponders, CRMs, etc.
• Custom Postbacks / Webhooks: Enables automatic sending of conversion data to other platforms and apps.

Optimization: Helps Optimize Ad Campaigns and Other Promotions

• TrueTracking®: Enhances the optimization of ad campaigns by providing precise tracking information.
• Zapier Integration: Allows data to be sent to thousands of additional apps for more robust optimization.
• API Access: Full ClickMagick API gives almost unlimited flexibility to build custom tools and automations.

Anti-Fraud: Provides Protection Against Bot and Click Fraud

• Bot & Click Fraud Protection: ClickMagick offers features to safeguard against fraudulent clicks, ensuring that ad data remains accurate and trustworthy.

Affiliates: Offers Tools for Affiliate Marketing

• Affiliate Marketing Tools: Designed specifically for affiliate marketers, these tools assist in tracking, reporting, and optimizing affiliate marketing efforts.

Tools: Various Other Tools to Enhance Marketing Efforts

• Campaign Wizard and URL Builder: Guides users in tracking ad campaigns and other promotions properly.
• Custom Tools Development: The REST API provides the ability to create custom tools for unique business needs.

Connect: Works with Various Marketing Apps and Platforms

• Integration with Marketing Apps: Plays well with other marketing tools and applications in your stack, ensuring seamless connection.
• Shareable Public Stats: Allows for sharing stats with internal teams or providing statistics to someone who has purchased traffic.
• Collaboration Tools: Enables inviting team members to collaborate within your ClickMagick account with various access levels.

Support: Dedicated Customer Support and Training

• Dedicated Support Team: Quick and competent support for users, including detailed assistance in setup.
• Positive User Testimonials: Many users have praised the support team's responsiveness and effectiveness.
• On-the-Go Access: ClickMagick is available on both the Google Play Store for Android and the iOS App Store, providing support and accessibility anytime, anywhere.

Tracking:

• Voluum allows for easy desktop and mobile ad tracking of all campaigns in one place.
• Monitor ad campaign metrics such as visits, clicks, costs, and profits with the affiliate marketing dashboard.
• Track different types of conversions throughout the visitor's journey with custom conversion tracking.
• Track ad impressions each time your ad is loaded on a page.
• Track organic traffic coming from other web pages or search engines.

Optimization:

• Utilize the Traffic Distribution AI feature to optimize campaigns and send traffic to the best-performing offers, landing pages, or campaign flows.
• Protect budgets with the Anti-Fraud Kit, which detects and blocks invalid traffic in campaign flows.
• Precise geotargeting helps scale up campaigns for better performance.

Automation:

• Integrate Voluum with ad platforms for centralized control of digital marketing campaigns.
• Use the Automizer feature to automate tasks such as passing conversions, pausing and activating campaigns, changing bids, and setting rules and alerts.

Website:

• AnyTrack is a connector that collects, processes, standardizes, and maps data across your marketing stack.
• You need to copy/paste the AnyTrack Tag on your website (called "Property" in AnyTrack).

The Pixels:

• Pixels are analytics and tracking codes connected to an asset (website).
• They are used mainly in a server-side context to send conversions through a server-side API.
• Each pixel has its settings, including a pixel ID from the analytics or ad network's dashboard.

Conversion Data Mapping:

• Mapping the conversions received in AnyTrack with the conversion data sent to the pixel/api integration.

The Conversion Sources:

• Conversion sources are where the conversions occur first.
• They include affiliate networks (CJ Affiliates, TradeDoubler, Awin, ClickBank), affiliate management platforms (Hasoffers, Cake, Post Affiliate Pro), eCommerce platforms (Shopify, Woocommerce), and smart decision tree forms (Leadshook, Typeform).

Takeaways:

• All integrations are predefined with step-by-step guidelines provided on the dashboard.
• No coding or special adjustments to the site are needed to start tracking.
• Data will start showing up on the dashboard as soon as the AnyTrack tag is added to the site.

👉 Read more about AnyTrack Integrations here.

• Zapier
• API

👉 Read more about ClickMagick Integrations here.

• Full API Integrations (Specific integrations for traffic sources like Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more).
• Basic Manual Integrations (Google Ads, Facebook, ExoClick, Exoclick, Adsterra, and more).

👉 Read more about Voluum Integrations here.

Cloud Hosted	❌
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$50 - $300
Price (per Year)	$42 - $250
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$49 - $199
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

Price (per Month)	$199 - $599
Price (per Year)	$179 - $539
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

What is AnyTrack?

AnyTrack is a real-time ad tracking software designed to empower digital marketers with comprehensive tracking, attribution, and conversion synchronization capabilities across their entire marketing ecosystem.

How does AnyTrack work?

AnyTrack offers a simple and powerful Tag that automatically tracks, attributes, and syncs all conversions from any data source to analytics and marketing tools, providing marketers with real-time validation and instant setup without any coding skills required.

What are the use cases for AnyTrack?

AnyTrack caters to various marketing models and use cases, including tracking lead generation funnels, monitoring customer journeys and affiliate conversions, tracking engagements and sales generated from blogs, and capturing data points triggered by leads and customers across the marketing stack.

How does AnyTrack integrate with other platforms?

AnyTrack provides one-click integrations with popular e-commerce platforms, ad networks, apps, and affiliate networks like Shopify, WooCommerce, Google Analytics, Google Ads, Facebook, and many others, ensuring seamless and instant setup.

What are the benefits of using AnyTrack's Data Driven Marketing features?

AnyTrack's built-in conversion, attribution, and audience data pipelines enable marketers to unlock a "done for you" complex conversion data logic, track marketing funnels efficiently, and gain actionable insights from over 30 tracking data points.

How does AnyTrack help marketers with automation and orchestration?

AnyTrack's automation at scale feature seamlessly identifies the marketing stack and products in minutes, enabling data orchestration across all ad pixels and marketing tools, allowing marketers to activate advanced data-driven marketing campaigns across all platforms.

Can AnyTrack track conversions in Google Ads and Facebook Ads?

Yes, AnyTrack provides full conversion data syncing in real-time for Google Ads and allows one-click setup with Facebook Conversion API, providing marketers with accurate and confident optimization.

How does AnyTrack help with Multi-Channel Marketing?

AnyTrack synchronizes the entire customer journey, enabling marketers to optimize for every type of conversion across various ad networks, improving campaign ROI and targeting profitable audiences.

Is AnyTrack suitable for SEO marketers?

Absolutely, AnyTrack allows SEO marketers to uncover the true ROI of their efforts and scale their content with data-driven marketing insights.

What do entrepreneurs and experts say about AnyTrack?

Entrepreneurs and marketers, including Neil Patel, praise AnyTrack as an advanced affiliate marketing tool that speeds up processes and delivers better results.

How quickly can I set up and integrate ClickMagick into my business?

ClickMagick offers a straightforward setup process, allowing you to integrate it into your business quickly. Simply sign up for an account, follow the on-screen instructions, and you'll be ready to start tracking your links and campaigns.

What if I have a really complicated or custom setup?

ClickMagick is designed to handle various tracking scenarios, including complex and custom setups. If you encounter any challenges, their support team is readily available to guide you through the process.

Should I sign up if I’m brand new to online marketing?

Yes, ClickMagick is an excellent tool for beginners in online marketing. It provides a user-friendly interface and comprehensive resources to help you understand and utilize tracking effectively.

Why can’t I rely on the stats in my ad networks or other apps I use?

Ad networks and other applications may not provide accurate tracking data as they often have limited attribution models. ClickMagick uses advanced tracking techniques, ensuring accurate and reliable data for your campaigns.

So what exactly can I track and optimize with ClickMagick?

ClickMagick allows you to track various metrics, including clicks, conversions, sales, and more. You can optimize your marketing efforts based on real-time data and make data-driven decisions for better results.

I hear people have trouble with “tracking links” and ad networks. What’s the story?

Some ad networks have restrictions on the use of certain tracking links, which can lead to inaccurate data. ClickMagick provides cloaking and other link management features to overcome these limitations and ensure proper tracking.

How does Audience Optimization™ help find me more customers at the lowest cost?

Audience Optimization™ in ClickMagick analyzes your click data to identify the most responsive audiences. It allows you to target these audiences specifically, increasing your chances of finding valuable customers at lower costs.

How will ClickMagick’s Click Shield™ help me save money from day one?

Click Shield™ protects your campaigns from click fraud and non-human bot traffic, saving your budget from wasteful clicks. This feature ensures that you only pay for genuine, valuable clicks.

How does ClickMagick protect me from ""bots"" and other fake clicks?

ClickMagick utilizes advanced algorithms to identify and block bot traffic and fake clicks. This protection ensures that your tracking data remains accurate, and you don't waste money on fraudulent clicks.

What about things like Cross-Device and Offline Sales Tracking... is it hard to set up?

ClickMagick offers easy-to-follow instructions for setting up Cross-Device and Offline Sales Tracking. With proper integration, you can gain insights into the entire customer journey and accurately attribute sales across devices and offline channels.

Is ClickMagick affected by the recent changes with iOS 14.5+?

ClickMagick has adapted to the changes introduced with iOS 14.5+ to ensure accurate tracking for iOS users. They stay up-to-date with platform changes to provide uninterrupted service.

What should I know about tracking iOS users and Google Ads?

ClickMagick offers solutions and recommendations for tracking iOS users' interactions with Google Ads. By following their guidelines, you can maintain accurate tracking and optimize your campaigns effectively.

What should I know about tracking iOS users and Facebook Ads?

ClickMagick provides insights and best practices for tracking iOS users engaging with Facebook Ads. Following their guidelines will ensure that you continue to receive valuable data from your Facebook advertising efforts.

How is ClickMagick different from Google Analytics?

ClickMagick focuses specifically on tracking and optimizing marketing campaigns, while Google Analytics provides broader website analytics. ClickMagick offers features tailored to marketers, such as link tracking, conversion attribution, and click fraud protection.

How does ClickMagick compare to its competitors?

ClickMagick stands out due to its user-friendly interface, advanced tracking capabilities, and responsive customer support. It consistently receives positive reviews from users for its effectiveness and ease of use.

Why is ClickMagick so affordable compared to other options?

ClickMagick prioritizes accessibility and affordability for all types of marketers. They believe that every business should have access to accurate tracking, regardless of their budget.

What is Voluum, and what does it offer?

Voluum is the leading ad tracking software designed for media buyers and online marketers. It provides advanced analytical features and built-in optimization & automation tools to help users scale and profit from their online marketing campaigns.

How can Voluum benefit my online marketing campaigns?

Voluum's ad tracker enables you to track, optimize, and automate all your advertising in one platform. It offers precise geotargeting, allowing you to scale up campaigns and improve revenue generation.

What pricing options does Voluum offer?

For detailed information on pricing plans, please visit the "Pricing" section on the Voluum website. Voluum likely offers different subscription tiers to cater to various business needs.

Does Voluum integrate with other platforms?

Yes, Voluum is integrated with 70+ ad platforms, making it easy to track campaigns across various advertising networks. Some of the integrated ad platforms include Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more.

What resources does Voluum provide to its users?

Voluum offers a wide range of resources, including a beginner's AM guide, webinars, video tutorials, documentation, case studies, and a blog. Users can also access educational resources and participate in the Native Ads Masterclass.

Can I automate my marketing campaigns with Voluum?

Yes, Voluum provides automation tools that allow you to optimize and improve campaign performance automatically. These tools can be particularly useful in certain verticals, such as native ads.

How do I get started with Voluum?

To begin using Voluum, you can sign up for an account on their website. Additionally, there may be a demo available for users to see the platform's capabilities in action.

Does Voluum have collaboration features for teams?

Yes, Voluum offers collaboration tools that facilitate teamwork and streamline communication between team members. These features are designed to enhance productivity and efficiency in managing marketing campaigns.

Is my data secure with Voluum?

Voluum takes data security seriously and likely employs measures to safeguard user information. For specific details about their security policies, you can refer to their "Security" section on the website or relevant documentation.

How can I contact Voluum for further assistance?

For inquiries or support, you can likely find the "Contact Us" section on the Voluum website, where you will find contact details. Additionally, they may have a Referral Program that allows you to partner with them or a Resellers program for interested parties.