⭐ Keitaro vs Voluum vs Wicked Reports

Keitaro™ is a powerful advertising tracker designed for media buyers and publishers in the affiliate marketing industry.

With over 120 integrated traffic sources, it offers minute-to-minute data updates, customizable reports, and efficient conversions attribution, leading to cost reduction and better decision-making.

Notable features include traffic distribution on user terms, multi-offer landing pages, and GDPR compliance.

Users praise its seamless integration, protection from bots, and advertising optimization capabilities.

While it lacks a mobile app and has a learning curve, Keitaro remains a comprehensive and reliable solution, offering wide functionality and competitive pricing in the performance marketing landscape.

Read the full Keitaro Review

👉 Visit Keitaro

Voluum is a leading ad tracking software that empowers media buyers with advanced analytical features and built-in optimization and automation tools, making it ideal for scaling and profiting from online marketing campaigns.

The cloud-based ad tracker collects detailed data, seamlessly connects with over 70 ad platforms, and provides real-time reporting on 30+ metrics.

Success stories highlight its ability to improve conversion rates, increase profitability, and enhance ROI. However, it comes at a higher cost, may have a learning curve, lacks some blog content, and could improve customer support for lower-tier plans.

Overall, Voluum remains a comprehensive and feature-rich ad tracking platform for media buyers and performance marketers.

Read the full Voluum Review

👉 Visit Voluum

Wicked Reports is a top-notch multi-touch marketing attribution software catering to digital marketing agencies, advanced media buyers, and ecommerce brands.

It stands out as a top choice, empowering agencies to demonstrate their value to clients through powerful marketing attribution solutions, showcasing higher ROAS, and fostering transparent discussions about campaign performance.

Its key strengths lie in educating and retaining clients with data-driven evidence, while unparalleled agency support ensures maximum value from the platform.

Wicked Reports covers various channels, provides a free walkthrough, and offers a comprehensive view of attribution, making it a valuable tool for enhancing marketing efforts and showcasing agency impact.

However, users should be aware of potential tracking and reporting issues and the learning curve for the interface.

Read the full Wicked Reports Review

👉 Visit Wicked Reports

The target audience for Keitaro is media buyers and publishers in the affiliate and performance marketing industry.

The target audience for Voluum is media buyers and online marketers looking for an ad tracking software to optimize all their campaigns and achieve better results from their online marketing efforts.

The target audience for Wicked Reports is digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.

• Wide functionality: Keitaro offers various tools for media buying and affiliate marketing, including A/B testing of landings, integration with affiliate programs, and more.
• Flexible traffic processing: The tracker can handle various types of traffic, including clicks from the tracker URL, organic traffic with incoming parameters, and local landing pages without external redirects.
• Automation: Keitaro provides API integrations with popular traffic sources, allowing automatic download of data about advertising campaigns.
• Built-in traffic simulation tool: This feature helps test funnels and filters to ensure they work as intended.
• Protection features: Keitaro has built-in spambot databases, access protection to the admin panel, and compliance with GDPR regulations.
• Advanced tracking capabilities.
• Ability to track multiple traffic sources and conversion events.
• Customizable reporting, allowing users to create custom reports and dashboards.
• Competitive and affordable pricing compared to other tracking solutions.

• Ton of software integrations with other platforms.
• Granular link tracking testing available for all plans.
• In-depth traffic source tracking is amazing.
• Detailed reporting: Voluum provides very comprehensive and detailed reporting, making it easy for users to analyze their data effectively.
• Excellent support: Voluum offers strong customer support, and each user gets an account manager to assist them.
• Wide variety of features: Voluum boasts a diverse range of features, giving it an edge over many of its competitors.
• Comprehensive marketing tracking software with in-depth analysis of every marketing campaign.
• Integrates with popular third-party traffic sources.
• Covers a wide range of features including performance, analytics, fraud detection, and reporting.
• Cloud-based, allowing easy access from anywhere with an internet connection, and the option to share data with the team.
• Scalable program with flexible plans to suit business needs.

• Reported conversions are delayed by 12 to 24 hours, making real-time decision-making challenging.
• Tracking and reporting issues have been experienced by some users, leading to discrepancies in data.
• Support may have limitations in addressing specific tracking and reporting problems.
• Might require additional custom spreadsheet workarounds for more reliable data analysis.
• The interface may have a learning curve for users not familiar with attribution reporting tools.

• Server version only: Keitaro offers only the server version and does not support OpenVZ servers.
• Frequent system freezes under heavy load: Some users have experienced system freezes when the tracker is under heavy load (NOTE: this can be mitigated by choosing the appropriate server according to your traffic requirements during setup)
• May have a steep learning curve, making it time-consuming for new users to fully understand and utilize all features.
• Limited integrations with third-party tools compared to some competitors.
• Currently, there is no mobile app available for on-the-go tracking.

• Pricing isn't suitable for low-budget individuals/teams.
• Higher cost compared to competitors: Voluum's pricing may be higher than some of its competitors, even though it offers stable performance and a full set of desired features.
• Interface limits displaying more than 3 dimensions.
• Learning curve to master the platform.
• Blog content could be improved: The blog lacks in-depth step-by-step articles that would be helpful for users.
• User interface can be overwhelming, especially for beginners in affiliate marketing and tracking.
• No free plan or free trial, only a demo is available.
• Limited data retention, with longer retention requiring costly plan upgrades.
• Customer support, especially for lower-tier plans, could be more responsive and personal.

• Provides a comprehensive view of attribution across different channels (Facebook, Google, etc.).
• Offers last-click attribution and scientific attribution models for deeper insights into the impact of ad sources on conversions.
• Allows tracking of offline conversions for a more complete understanding of campaign performance.
• Offers cohort analysis and LTV (lifetime value) reporting for better long-term analysis.
• Integrates with major advertising and email platforms, ensuring compatibility with various tech stacks.
• Affordable entry-level option for businesses looking to get started with attribution tracking.

Flexible Traffic Handling:

• Track any kind of traffic, including clicks, organic traffic with parameters like keyword or search engine.
• Local landing pages with built-in editor for local landings without external redirects.
• Split testing for A/B testing of streams/landings/offers to find the most profitable bundle.
• Traffic Simulation tool to test funnels and flow filters.

Redirects and Actions:

• Five built-in redirects (302, JS, Meta, CURL, custom) to direct traffic.
• Choose actions for traffic flow, like showing a 404 page or output HTML container.
• Receiving and transmitting click parameters with up to 32 cells.

Accurate Traffic Filtering:

• Over 30 internal filters to accept only targeted clicks.
• Customizable filters with provided templates.

Capping Offers:

• Automatically switch traffic to other offers when conversion limits are reached.

Reports and Data Analytics:

• Bug tracking logs and incoming events for error tracing.
• Interactive real-time dashboard with actionable insights.
• Multicurrency support and export reports to Excel/CSV.
• Manual cost upload and customizable reports with filters and metrics.

Automation:

• Automatic costs uploading from popular traffic sources like Facebook, TikTok, GoogleAds.
• Ready-made API integrations for data on advertising campaigns.
• GEO profiles for filtering traffic.
• Click API for remote campaign execution.

Protection:

• Built-in spam bots databases with custom values.
• Admin Dashboard protection with specific domain access.
• GDPR compliant mode.
• Built-in Fail2ban service for server protection.
• Keitaro Geo DB for audience geo data.
• Full IPv6 support.

Postbacks:

• Rebill and Reject sales with unique transaction numbers.
• Income conversions with different statuses (lead, sale, upsale, etc.).
• S2S Postbacks for third-party service integration.

Tracking:

• Voluum allows for easy desktop and mobile ad tracking of all campaigns in one place.
• Monitor ad campaign metrics such as visits, clicks, costs, and profits with the affiliate marketing dashboard.
• Track different types of conversions throughout the visitor's journey with custom conversion tracking.
• Track ad impressions each time your ad is loaded on a page.
• Track organic traffic coming from other web pages or search engines.

Optimization:

• Utilize the Traffic Distribution AI feature to optimize campaigns and send traffic to the best-performing offers, landing pages, or campaign flows.
• Protect budgets with the Anti-Fraud Kit, which detects and blocks invalid traffic in campaign flows.
• Precise geotargeting helps scale up campaigns for better performance.

Automation:

• Integrate Voluum with ad platforms for centralized control of digital marketing campaigns.
• Use the Automizer feature to automate tasks such as passing conversions, pausing and activating campaigns, changing bids, and setting rules and alerts.

Optimize Ad Spend

• Increase ROI by cutting losers and scaling winners

Attribution Time Windows

• Forever conversion and revenue tracking from cold traffic top of funnel ads

FunnelVision vs. Last Click

• Lower Your CAC for Better ROAS

Cold Traffic ROI

• Accurate measurement of cold traffic sales conversions days and weeks later

Subscription Attribution

• Connect recurring subscription payments to top of funnel paid media campaigns

Customer Lifetime Value

• Powerful cohort and conversion reports for customer journey understanding

Ecom Attribution Models

• Multi-Touch Attribution optimized for ecommerce brands

1st Party Data Conversions

• Accurate conversion data based on 1st party data from Klaviyo, Shopify, etc.

Advertising Networks:

• Built-in integration APIs with advertising networks like Google Ads or Facebook for automatic ad campaign cost tracking.

Cloudflare:

• Turn on Cloudflare Proxy with a single click to maximize landing page protection.

Namecheap:

• Rapidly buy and configure domains directly from Keitaro using the Namecheap integration to save time on launching new advertising campaigns.

Bot Protection Services:

• Use third-party spam databases for additional click checking to prevent bots and spam.

👉 Read more about Keitaro Integrations here.

• Full API Integrations (Specific integrations for traffic sources like Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more).
• Basic Manual Integrations (Google Ads, Facebook, ExoClick, Exoclick, Adsterra, and more).

👉 Read more about Voluum Integrations here.

Supported Platforms:

• Facebook Ads
• Google Ads
• Shopify
• ReCharge
• PayPal
• Stripe
• Woo Commerce
• Hubspot
• Klaviyo
• Many more

Advertising Integration Features:

• Automatic tracking links for Google Ads and Facebook to monitor ad spend
• Auto-tagging of marketing links for time-saving and data accuracy
• Detection of one-time sales, repeat buyers, and subscription sales for attribution

CRM and Email Integration Features:

• Integration with popular CRMs like Hubspot and Klaviyo
• Zapier lead and sale conversion connection for other CRMs
• Auto-tagging of email clicks for bottom-of-the-funnel optimization
• Accurate detection of lead conversions

E-commerce Integration Features:

• Payment software integration to enable ROI attribution from every sale
• Seamless connection with leading e-commerce platforms like Shopify and ReCharge

Setup and Data Management:

• Simple and easy setup process that takes minutes
• No need to reconnect or authorize integrations repeatedly
• Wicked Dashboard ensures accurate data representation for all marketing elements

Benefits of Integrations:

• Avoid mismanaged campaigns by relying on trustworthy data
• Get comprehensive insights into every ad, lead source, and website conversion

👉 Read more about Wicked Reports Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$54 - $142
Price (per Year)	$44 - $114
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

Price (per Month)	$199 - $599
Price (per Year)	$179 - $539
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$250+
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

What is Keitaro™?

Keitaro is an ultimate advertising tracker designed specifically for media buyers and publishers to optimize, control, and protect their traffic in the affiliate and performance marketing industry.

How does Keitaro benefit advertisers and publishers?

Keitaro enables advertisers and publishers to reduce costs for unprofitable advertising campaigns and focus on generating profits by providing minute-to-minute updated data and efficient conversions attribution.

How many traffic sources is Keitaro integrated with?

Keitaro is integrated with more than 120 traffic sources, making it easy for users to connect to various external platforms for seamless data collection and analysis.

What are the key features of Keitaro?

Some key features of Keitaro include traffic distribution on user's terms, setting up hundreds of landing pages and redirects, customizable reports for millions of clicks, protection from bots with a built-in bot database, and access to more than 250 affiliate network templates.

How can Keitaro help improve teamwork in affiliate marketing?

For clients working with mobile apps and dealing with large teams, Keitaro offers access levels configured for each role, ensuring flexible and effective teamwork for successful account farming, setting up bundles, and media buying.

Why is Keitaro recommended for multi-offer landing pages?

Keitaro's built-in set of tools is the best solution for working with multi-offer landing pages, common in industries like Nutra and Financial offers, as it helps track individual offer effectiveness and increase conversion rates.

How does Keitaro contribute to advertising optimization and cost reduction?

Keitaro's ability to test many approaches simultaneously and handle huge volumes of traffic efficiently allows affiliate marketers to find profitable bundles early, resulting in significant budget savings and higher ROI.

Is Keitaro compliant with data protection regulations?

Yes, Keitaro is fully committed to complying with all relevant data protection legal requirements, including the GDPR and CCPA, ensuring privacy rights are respected.

What do users say about Keitaro?

Keitaro is praised by users as a reliable and stable traffic tracking solution, providing optimized performance even on low-end hardware. The support team is responsive and helps users find the best solutions.

How can users get started with Keitaro?

Users can start taking full advantage of Keitaro by creating an account and exploring its features, including GDPR compliance, Keitaro 10, resources, and a referral program, to enhance their performance marketing strategies.

What is Voluum, and what does it offer?

Voluum is the leading ad tracking software designed for media buyers and online marketers. It provides advanced analytical features and built-in optimization & automation tools to help users scale and profit from their online marketing campaigns.

How can Voluum benefit my online marketing campaigns?

Voluum's ad tracker enables you to track, optimize, and automate all your advertising in one platform. It offers precise geotargeting, allowing you to scale up campaigns and improve revenue generation.

What pricing options does Voluum offer?

For detailed information on pricing plans, please visit the "Pricing" section on the Voluum website. Voluum likely offers different subscription tiers to cater to various business needs.

Does Voluum integrate with other platforms?

Yes, Voluum is integrated with 70+ ad platforms, making it easy to track campaigns across various advertising networks. Some of the integrated ad platforms include Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more.

What resources does Voluum provide to its users?

Voluum offers a wide range of resources, including a beginner's AM guide, webinars, video tutorials, documentation, case studies, and a blog. Users can also access educational resources and participate in the Native Ads Masterclass.

Can I automate my marketing campaigns with Voluum?

Yes, Voluum provides automation tools that allow you to optimize and improve campaign performance automatically. These tools can be particularly useful in certain verticals, such as native ads.

How do I get started with Voluum?

To begin using Voluum, you can sign up for an account on their website. Additionally, there may be a demo available for users to see the platform's capabilities in action.

Does Voluum have collaboration features for teams?

Yes, Voluum offers collaboration tools that facilitate teamwork and streamline communication between team members. These features are designed to enhance productivity and efficiency in managing marketing campaigns.

Is my data secure with Voluum?

Voluum takes data security seriously and likely employs measures to safeguard user information. For specific details about their security policies, you can refer to their "Security" section on the website or relevant documentation.

How can I contact Voluum for further assistance?

For inquiries or support, you can likely find the "Contact Us" section on the Voluum website, where you will find contact details. Additionally, they may have a Referral Program that allows you to partner with them or a Resellers program for interested parties.

What is Wicked Reports, and who is it designed for?

Wicked Reports is the #1 multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands. It helps these businesses prove their value, retain clients, and save time.

What are the key features of Wicked Reports?

Wicked Reports offers the following key features: - Full Funnel Marketing Attribution: Integrates with your CRM, Shopping Cart, and 1st Party Data to determine true CAC (Customer Acquisition Cost). - Time Windows: Tracks conversions across various time frames to attribute sales accurately. - First Party Data Tracking: Allows for attribution of sales conversions happening outside of the last click. - FunnelVision: Attributes conversions across the entire marketing funnel, overcoming limitations of Google Analytics. - Delayed Conversion Credit: Provides conversion credit to email, SMS, and other channels, even if the campaign is turned off. - Attribution Proof: Uses real CRM records, OrderIDs, and time-stamped click histories to validate marketing efforts. - Unparalleled Agency Support: Offers dedicated Slack channels, agency talk tracks, and personalized optimizations by data scientists.

How does Wicked Reports outperform ad platforms in showing ROAS (Return on Advertising Spend)?

Wicked Reports proves higher ROAS compared to ad platforms by accounting for 79% of sales conversions that happen outside of the last click. This comprehensive attribution approach ensures that all marketing efforts get the credit they deserve, resulting in more accurate ROAS calculations.

Can Wicked Reports integrate with different marketing channels and platforms?

Yes, Wicked Reports integrates with various marketing channels and platforms, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and others. This ensures that all data is aggregated, providing a holistic view of marketing performance.

How does Wicked Reports determine the true CAC from Facebook campaigns?

Wicked Reports employs Full Funnel Marketing attribution, which combines data from CRM, Shopping Cart, and 1st Party Data to accurately calculate the Customer Acquisition Cost (CAC). This holistic approach reveals the real cost of acquiring customers through Facebook campaigns.

Why is Full Funnel Marketing Attribution important for digital marketing agencies?

Full Funnel Marketing Attribution is crucial for agencies as it provides a comprehensive view of customer journeys, attributing conversions to various touchpoints along the funnel. This data-driven approach helps agencies optimize ad spend effectively and demonstrate their value to clients.

How does Wicked Reports assist agencies in educating and retaining clients using data?

Wicked Reports equips agencies with real CRM records, OrderIDs, and click histories as attribution proof. This concrete data allows agencies to educate clients about marketing performance, justify their strategies, and retain clients by showcasing the impact of their efforts.

What kind of support does Wicked Reports offer to digital marketing agencies?

Wicked Reports provides unparalleled agency support, including: - A dedicated Slack channel with the entire Wicked Reports team for direct communication. - Agency talk tracks to assist agencies in educating and retaining clients effectively. - Personalized optimizations by data scientists, allowing agencies to enhance their marketing strategies.

Are there any case studies or testimonials from agencies that have benefitted from Wicked Reports?

Yes, Wicked Reports has numerous testimonials from satisfied agency clients. These testimonials highlight how the software helped agencies reduce CPA, improve ROAS, and scale their businesses effectively.

How can agencies get started with Wicked Reports and experience its benefits?

Agencies interested in Wicked Reports can schedule a free walkthrough to see the software in action. This demo will showcase how the software works, its features, and how it can benefit their specific marketing strategies.