⭐ CPV One vs RedTrack vs Voluum

CPV One, the cloud version of CPV Lab, offers a robust and cost-effective solution for enhancing marketing campaigns, boosting conversions, and maximizing ROI.

With over a decade of experience, CPV Lab has evolved into CPV One, catering to affiliates, marketing agencies, entrepreneurs, and e-commerce businesses.

This powerful ad and affiliate tracker integrates with over 150 platforms, empowers users to optimize campaigns, track diverse metrics, and adhere to no-redirect policies.

From mobile optimization to multivariate testing, CPV One's user-friendly interface and comprehensive support make it an indispensable tool for crafting successful affiliate marketing strategies.

Read the full CPV One Review

👉 Visit CPV One

RedTrack is an all-in-one performance marketing analytics platform operating on 1st party cookies, offering hyper-accurate tracking and attribution for conversions, revenue, and events from various ad networks.

Its versatility lies in automation capabilities, empowering users with customizable reports, ROI understanding, and integrations with ad channels and e-commerce platforms.

RedTrack's Partnership Portal supports affiliate marketing efforts, ensuring data accuracy.

With a user-friendly interface, transparent cost breakdowns, and powerful automation, RedTrack streamlines campaign management and data analysis, offering a reliable, secure, and trustworthy platform for advertisers to make informed decisions and maximize ROI.

However, some users may face challenges in tracking accuracy and customer support responsiveness.

Read the full RedTrack Review

👉 Visit RedTrack

Voluum is a leading ad tracking software that empowers media buyers with advanced analytical features and built-in optimization and automation tools, making it ideal for scaling and profiting from online marketing campaigns.

The cloud-based ad tracker collects detailed data, seamlessly connects with over 70 ad platforms, and provides real-time reporting on 30+ metrics.

Success stories highlight its ability to improve conversion rates, increase profitability, and enhance ROI. However, it comes at a higher cost, may have a learning curve, lacks some blog content, and could improve customer support for lower-tier plans.

Overall, Voluum remains a comprehensive and feature-rich ad tracking platform for media buyers and performance marketers.

Read the full Voluum Review

👉 Visit Voluum

The target audience for CPV One is Shopify store owners and digital marketers who use platforms like Facebook (Meta), TikTok, and Snapchat for advertising, seeking to enhance their pixel tracking capabilities and optimize their ad campaigns for better conversions and ROI.

The target audience for RedTrack is digital marketers, media-buyers, and advertising professionals who seek an all-in-one performance marketing analytics platform for ad tracking, attribution, automation, and integration with various ad channels and e-commerce platforms.

The target audience for Voluum is media buyers and online marketers looking for an ad tracking software to optimize all their campaigns and achieve better results from their online marketing efforts.

• Easy to use and beginner-friendly interface.
• Self-hosted solution for increased data privacy and security.
• Comprehensive tracking of various campaign types and traffic sources.
• Regularly evolving features and comprehensive statistics.
• Very easy to use and self-hosted without click limit.
• Detailed tracking of traffic sources and affiliate network conversions.
• Provides comprehensive stats and reports.
• Unlimited events tracked.
• Lifetime license available.
• API integrations.
• Cookie-less tracking.
• Accurate attribution across channels.
• Self-hosted or cloud options (CPV One).
• Complete Pixel and Postback Management.
• Integrated with more than 150 traffic sources and affiliate networks.

• Amazing set of features, some exclusive to RedTrack.
• Great customer support.
• Multi-lingual support.
• Free auto-optimization.
• No limits on data storage.
• Excellent value for money.
• Constant development and regular addition of new features.
• Accurate tracking capabilities superior to Google and Funnel Analytics.
• User-friendly and intuitive interface.
• Full range of click and conversion attribution technologies.
• Integrated with major networks.
• Reliable, secure, and trustworthy platform.
• Great onboarding process.
• Real-time analysis capabilities.
• Built-in bot and fraud detection.
• Customizable plans based on clients' needs.
• Affordable plans with a good set of features for all price points.
• Reporting tools that ease the analysis process.
• Versatile team-sharing capabilities.
• Unified platform for centralized traffic source integration and campaign data analysis.
• Ad optimization features for better performance and ROI.

• Ton of software integrations with other platforms.
• Granular link tracking testing available for all plans.
• In-depth traffic source tracking is amazing.
• Detailed reporting: Voluum provides very comprehensive and detailed reporting, making it easy for users to analyze their data effectively.
• Excellent support: Voluum offers strong customer support, and each user gets an account manager to assist them.
• Wide variety of features: Voluum boasts a diverse range of features, giving it an edge over many of its competitors.
• Comprehensive marketing tracking software with in-depth analysis of every marketing campaign.
• Integrates with popular third-party traffic sources.
• Covers a wide range of features including performance, analytics, fraud detection, and reporting.
• Cloud-based, allowing easy access from anywhere with an internet connection, and the option to share data with the team.
• Scalable program with flexible plans to suit business needs.

• Additional cost for server hosting.
• Installation may require technical knowledge.
• GUI could be improved for better mobile-friendliness.
• Database performance may slow down with large datasets.
• Initial setup on custom domains and ion cube loader can be challenging.
• Price might be considered high compared to some alternatives.
• A little bit expensive.
• Server costs require an additional payment.

• Some fantastic features are not easily discoverable.
• Discrepancies experienced by some users in tracking accuracy.
• Reports of customer support unresponsiveness and refund difficulties.
• Onboarding process can be confusing and time-consuming for some.
• Plans might have redundant features for certain users.
• Some features require support assistance to find.
• Team sharing limited to two most expensive plans.
• Significant learning curve for new users.
• Limited 14-day free trial.
• Cloud-based system might have accessibility issues due to internet or server problems.

• Pricing isn't suitable for low-budget individuals/teams.
• Higher cost compared to competitors: Voluum's pricing may be higher than some of its competitors, even though it offers stable performance and a full set of desired features.
• Interface limits displaying more than 3 dimensions.
• Learning curve to master the platform.
• Blog content could be improved: The blog lacks in-depth step-by-step articles that would be helpful for users.
• User interface can be overwhelming, especially for beginners in affiliate marketing and tracking.
• No free plan or free trial, only a demo is available.
• Limited data retention, with longer retention requiring costly plan upgrades.
• Customer support, especially for lower-tier plans, could be more responsive and personal.

One Platform for All Marketing

• Track and test all of your marketing campaigns from one place.
• Eliminate the need for multiple platforms by consolidating everything into a single tool.

Mobile Reports and Tracking

• Stay optimized for mobile performance with access to over 20 mobile metrics.

Detailed "Lab Stats" & Reports

• Gain in-depth insights into your campaigns, including data on ads, keywords, pages, and offers.
• Utilize detailed revenue data to quickly optimize profits and ROI.
• Access more than 30 click, conversion, and revenue metrics.

Optimization

• Remain optimized for heavy traffic through ultrafast redirects and customizable enhancements.

Pre-filled Templates

• Utilize 150 pre-filled templates for traffic sources and affiliate networks, streamlining data synchronization.

Unlimited Campaigns Tracked

• Benefit from the ability to track unlimited ads, pages, and offer rotations for robust campaign customization.

Easy to Use

• Create your initial campaign within minutes, even with zero programming knowledge.

Cookie-less Tracking

• Seamlessly switch between cookie and cookie-less tracking methods.

Custom Domains with SSL

• Utilize custom domains with free SSL to prevent browsers from flagging your campaigns as suspicious.

API Integrations

• Integrate with various APIs to pass conversions back to sources like Facebook CAPI, TikTok, Google Ads, Bing Ads, and CJ Affiliate.

MV Lab - Multivariate Testing Integrated:

• Test and track multiple versions of your landing page from a single page.

Multi-user Access:

• Provide access to different campaigns for your team through multi-user functionality.

Controlled Internal Linking:

• Create specific internal linking structures to guide visitors to specific landing pages, levels of landing pages, offers, offer groups, or paths.

Cloaking Options:

• Utilize options for disguising affiliate link URLs provided by affiliate programs.

Capture Referrers:

• View statistics by referrer and use custom referrer categories to identify potential verticals of interest for expanded targeting.
• Choose from more than 20 pre-defined referrer categories or create your own.

Multiple Tracking Modes:

• Use tracking modes like 302, Meta Refresh, Double Meta Refresh, or Direct Tracking to cater to the requirements of specific traffic sources.

Track Offline Conversions:

• Capture data on phone orders or other offline payment methods, ensuring comprehensive tracking.

Postback / Server-To-Server Tracking:

• Utilize postback URL for accurate tracking, especially recommended for affiliates.
• Access a special Postback URL for precise tracking within your affiliate networks.

Import Campaigns from Voluum or Bemob:

• Easily migrate campaigns, landing pages, and offers from other trackers such as Voluum or Bemob.

Bot and Proxy Detection:

• Filter traffic to detect bots and proxy visitors.
• Redirect traffic based on bot and proxy rules for improved targeting and traffic management.

Tracking & Attribution

• Track and attribute conversions, revenue, and events in one place.
• Accurate data for Meta (FB), Google, TikTok & other ad networks even after iOS 14.

Reports & Insights

• Scale campaigns with reports & insights.
• Quickly understand ROI, block losing combinations, and scale winning ads.
• Create custom reports, monitor ad spend, returns, and revenue.
• Get insights about the customer journey and use various attribution models.

Partner Marketing

• Track, analyze, and scale beyond paid ads with the Partnership Portal.
• Work with publishers, referrals, influences, and use tracking links or promo codes.
• Ensure data accuracy and attribution consistency.

Automation

• Create rules to automate routine operations for Meta (FB), Google, TikTok, Taboola, and more.
• Say goodbye to manual ad monitoring and let technology automate it.
• Gain cost transparency, data breakdowns, and a single platform for all marketing activities.

Integrations

• One-click turnkey integrations with 200+ ad channels, e-commerce platforms, and affiliate networks.
• Build custom cases with RedTrack API for real-time tracking & attribution across all marketing channels.

Tracking:

• Voluum allows for easy desktop and mobile ad tracking of all campaigns in one place.
• Monitor ad campaign metrics such as visits, clicks, costs, and profits with the affiliate marketing dashboard.
• Track different types of conversions throughout the visitor's journey with custom conversion tracking.
• Track ad impressions each time your ad is loaded on a page.
• Track organic traffic coming from other web pages or search engines.

Optimization:

• Utilize the Traffic Distribution AI feature to optimize campaigns and send traffic to the best-performing offers, landing pages, or campaign flows.
• Protect budgets with the Anti-Fraud Kit, which detects and blocks invalid traffic in campaign flows.
• Precise geotargeting helps scale up campaigns for better performance.

Automation:

• Integrate Voluum with ad platforms for centralized control of digital marketing campaigns.
• Use the Automizer feature to automate tasks such as passing conversions, pausing and activating campaigns, changing bids, and setting rules and alerts.

Predefined Traffic Sources:

• Google Ads
• Microsoft (Bing) Ads
• Facebook Ads
• All major traffic sources are predefined within CPV One.

No-Redirect Policy Integrations:

• For sources with a no-redirect policy (such as Google Ads, Microsoft Ads, and Facebook Ads), CPV One offers a dedicated Landing Page pixel.
• The Landing Page pixel handles all tracking within the page itself, allowing you to redirect traffic directly from the Traffic Source to the Landing Page without any additional redirects.

Predefined Affiliate Networks:

• CPV One comes with a range of predefined Affiliate Networks that are ready for immediate use.

Customizable Affiliate Networks:

• You can define new affiliate networks within CPV One based on your specific requirements.
• CPV One's flexibility allows you to work with most affiliate networks available.

👉 Read more about CPV One Integrations here.

• RedTrack offers one-click integrations with 200+ ad channels and networks, as well as e-commerce platforms and other tools.
• Facebook (Meta) Ads
• Google Ads
• Bing
• TikTok
• Taboola
• Outbrain
• Revcontent
• Shopify
• WooCommerce
• ClickBank
• And more...

👉 Read more about RedTrack Integrations here.

• Full API Integrations (Specific integrations for traffic sources like Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more).
• Basic Manual Integrations (Google Ads, Facebook, ExoClick, Exoclick, Adsterra, and more).

👉 Read more about Voluum Integrations here.

Cloud Hosted	✅
Self Hosted	✅
Mobile App (Apple)	❌
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$57 - $467
Price (per Year)	$48 - $389
Free Plan	❌
Trial	✅
Demo	❌
Pricing Link	(Open Link)

Price (per Month)	$149 - $749
Price (per Year)	$1,490 - $7,490
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$199 - $599
Price (per Year)	$179 - $539
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

What is CPV One?

CPV One is a cloud-based ad and affiliate tracker that optimizes your marketing campaigns, enhances conversions, and boosts ROI.

What can I track with CPV One?

You can track a wide range of metrics, including Pay Per Click (PPC), Cost Per View (CPV), Cost Per Mille (CPM), organic traffic, media buys, email marketing, mobile ads, video ads, link placements, social ads, retargeting, in-text ads, native ads, influencers, calls tracking, and more.

Can I track Google Ads, Microsoft (Bing) Ads, or Facebook Ads with CPV One?

Absolutely, CPV One integrates with over 150+ ad platforms and traffic sources, including Google Ads, Microsoft (Bing) Ads, and Facebook Ads.

Which affiliate networks does CPV One work with?

CPV One comes integrated with all major traffic sources and affiliate networks, making setup seamless for you.

Can I use CPV One from a Smartphone or Tablet?

Yes, CPV One is optimized for mobile use, ensuring you can track and manage your campaigns on the go.

How can I learn how to use CPV One?

CPV One offers an easy-to-use interface, and you can also access tutorials and support resources to help you get started and make the most of its features.

What type of support do you provide?

CPV One offers comprehensive customer support to assist with any queries or issues you might have while using the platform.

What if I want to migrate campaigns from another tracker?

CPV One allows you to import campaigns, landing pages, and offers from other trackers like Voluum or Bemob, streamlining your transition.

Do you offer a money-back guarantee?

CPV One offers a money-back guarantee, ensuring your satisfaction and confidence in using their services.

Can I cancel my subscription plan?

Yes, you can cancel your subscription plan at any time, giving you flexibility and control over your usage.

What is RedTrack?

RedTrack is an all-in-one performance marketing analytics platform that offers an ad tracking solution based on 1st party cookies, allowing users to track and attribute conversions, revenue, and events in a centralized location.

How does RedTrack handle data tracking?

RedTrack utilizes hyper-accurate server-side and client-side tracking, ensuring 100% attribution of revenue to ads. It also provides a clear view of all costs, spendings, and revenue.

What is the significance of 1st party cookies in RedTrack?

1st party cookies enable RedTrack to provide a reliable tracking solution, especially in the era post-iOS 14 where third-party cookies face challenges.

Does RedTrack only work for Google & Facebook Ads?

No, while RedTrack does provide specialized tracking for Google & Facebook Ads, it also caters to other ad networks like Meta (FB), Google, TikTok, Taboola, and many others.

How can RedTrack help in understanding ROI?

RedTrack allows users to quickly understand what campaigns are delivering ROI, offering features to block unprofitable combinations and scale winning ads. Custom reports can be created to monitor ad spend, returns, and revenue.

What automation capabilities does RedTrack offer?

RedTrack has an automation toolset that allows users to create rules to automate routine operations, such as blocking bad placements or increasing the budget for successful campaigns.

How does RedTrack support partner marketing?

With the Partnership Portal, users can track, analyze, and scale beyond just paid ads. It supports collaborations with publishers, referrals, influencers, and combines tools for both paid ads and partner marketing.

What kind of integrations does RedTrack offer?

RedTrack boasts over 200 turnkey integrations with various ad channels, e-commerce platforms, affiliate networks, and even provides options for custom integrations via its API.

Is RedTrack equipped to handle Facebook tracking after the iOS 14 update?

Yes, RedTrack provides solutions for Facebook tracking even after the iOS 14 updates, ensuring data accuracy and consistency.

How does RedTrack ensure cost transparency and data breakdowns for its users?

RedTrack offers a single interface to gain control over all advertising costs. Users can go as granular as needed to get insights about their performance, eliminating the need for spreadsheets and consolidating all marketing activity reports in one place.

What is Voluum, and what does it offer?

Voluum is the leading ad tracking software designed for media buyers and online marketers. It provides advanced analytical features and built-in optimization & automation tools to help users scale and profit from their online marketing campaigns.

How can Voluum benefit my online marketing campaigns?

Voluum's ad tracker enables you to track, optimize, and automate all your advertising in one platform. It offers precise geotargeting, allowing you to scale up campaigns and improve revenue generation.

What pricing options does Voluum offer?

For detailed information on pricing plans, please visit the "Pricing" section on the Voluum website. Voluum likely offers different subscription tiers to cater to various business needs.

Does Voluum integrate with other platforms?

Yes, Voluum is integrated with 70+ ad platforms, making it easy to track campaigns across various advertising networks. Some of the integrated ad platforms include Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more.

What resources does Voluum provide to its users?

Voluum offers a wide range of resources, including a beginner's AM guide, webinars, video tutorials, documentation, case studies, and a blog. Users can also access educational resources and participate in the Native Ads Masterclass.

Can I automate my marketing campaigns with Voluum?

Yes, Voluum provides automation tools that allow you to optimize and improve campaign performance automatically. These tools can be particularly useful in certain verticals, such as native ads.

How do I get started with Voluum?

To begin using Voluum, you can sign up for an account on their website. Additionally, there may be a demo available for users to see the platform's capabilities in action.

Does Voluum have collaboration features for teams?

Yes, Voluum offers collaboration tools that facilitate teamwork and streamline communication between team members. These features are designed to enhance productivity and efficiency in managing marketing campaigns.

Is my data secure with Voluum?

Voluum takes data security seriously and likely employs measures to safeguard user information. For specific details about their security policies, you can refer to their "Security" section on the website or relevant documentation.

How can I contact Voluum for further assistance?

For inquiries or support, you can likely find the "Contact Us" section on the Voluum website, where you will find contact details. Additionally, they may have a Referral Program that allows you to partner with them or a Resellers program for interested parties.