⭐ RedTrack vs Voluum vs wecantrack

RedTrack is an all-in-one performance marketing analytics platform operating on 1st party cookies, offering hyper-accurate tracking and attribution for conversions, revenue, and events from various ad networks.

Its versatility lies in automation capabilities, empowering users with customizable reports, ROI understanding, and integrations with ad channels and e-commerce platforms.

RedTrack's Partnership Portal supports affiliate marketing efforts, ensuring data accuracy.

With a user-friendly interface, transparent cost breakdowns, and powerful automation, RedTrack streamlines campaign management and data analysis, offering a reliable, secure, and trustworthy platform for advertisers to make informed decisions and maximize ROI.

However, some users may face challenges in tracking accuracy and customer support responsiveness.

Read the full RedTrack Review

👉 Visit RedTrack

Voluum is a leading ad tracking software that empowers media buyers with advanced analytical features and built-in optimization and automation tools, making it ideal for scaling and profiting from online marketing campaigns.

The cloud-based ad tracker collects detailed data, seamlessly connects with over 70 ad platforms, and provides real-time reporting on 30+ metrics.

Success stories highlight its ability to improve conversion rates, increase profitability, and enhance ROI. However, it comes at a higher cost, may have a learning curve, lacks some blog content, and could improve customer support for lower-tier plans.

Overall, Voluum remains a comprehensive and feature-rich ad tracking platform for media buyers and performance marketers.

Read the full Voluum Review

👉 Visit Voluum

WeCanTrack is a comprehensive affiliate conversion tracking software that consolidates data from over 350 affiliate networks, providing a unified view of performance on a sophisticated dashboard.

It integrates seamlessly with major analytics and marketing platforms, enabling users to target the right audience and optimize bids effectively through machine learning algorithms.

WeCanTrack's user-friendly interface and powerful analytics capabilities make it a preferred tracking solution for affiliate publishers, offering critical insights to optimize websites and campaigns.

The software's 15-day free trial and simplicity have received positive feedback from the affiliate community, making it a game-changer in the world of affiliate marketing.

However, there are some challenges with integration, customer support disparities, plan limitations, and tracking constraints that users should be aware of.

Read the full wecantrack Review

👉 Visit wecantrack

The target audience for RedTrack is digital marketers, media-buyers, and advertising professionals who seek an all-in-one performance marketing analytics platform for ad tracking, attribution, automation, and integration with various ad channels and e-commerce platforms.

The target audience for Voluum is media buyers and online marketers looking for an ad tracking software to optimize all their campaigns and achieve better results from their online marketing efforts.

The target audience for wecantrack is affiliate publishers and marketers who want to consolidate and integrate their affiliate conversion data from various affiliate networks into their analytics and marketing tools, including Google Analytics, Google Ads, Microsoft Ads, Facebook Ads, TikTok Ads, Snapchat Ads, and more, to gain transparency on the performance of their affiliate campaigns and optimize their marketing strategies for increased return on ad spend (ROAS).

• Amazing set of features, some exclusive to RedTrack.
• Great customer support.
• Multi-lingual support.
• Free auto-optimization.
• No limits on data storage.
• Excellent value for money.
• Constant development and regular addition of new features.
• Accurate tracking capabilities superior to Google and Funnel Analytics.
• User-friendly and intuitive interface.
• Full range of click and conversion attribution technologies.
• Integrated with major networks.
• Reliable, secure, and trustworthy platform.
• Great onboarding process.
• Real-time analysis capabilities.
• Built-in bot and fraud detection.
• Customizable plans based on clients' needs.
• Affordable plans with a good set of features for all price points.
• Reporting tools that ease the analysis process.
• Versatile team-sharing capabilities.
• Unified platform for centralized traffic source integration and campaign data analysis.
• Ad optimization features for better performance and ROI.

• Ton of software integrations with other platforms.
• Granular link tracking testing available for all plans.
• In-depth traffic source tracking is amazing.
• Detailed reporting: Voluum provides very comprehensive and detailed reporting, making it easy for users to analyze their data effectively.
• Excellent support: Voluum offers strong customer support, and each user gets an account manager to assist them.
• Wide variety of features: Voluum boasts a diverse range of features, giving it an edge over many of its competitors.
• Comprehensive marketing tracking software with in-depth analysis of every marketing campaign.
• Integrates with popular third-party traffic sources.
• Covers a wide range of features including performance, analytics, fraud detection, and reporting.
• Cloud-based, allowing easy access from anywhere with an internet connection, and the option to share data with the team.
• Scalable program with flexible plans to suit business needs.

• Detailed Metrics Analysis: Provides in-depth data on EPC, CR, and other essential metrics to optimize turnover and ROI.
• Unified Dashboard: Wecantrack offers a comprehensive view by collecting conversion data from various sources like affiliate networks, APIs, postbacks, scrapes, Google Sheet files, and manual CSV imports. This aggregated view gives users a full overview shortly after setup.
• Decision Support: Centralized conversion data assists managers in making informed decisions about allocating marketing budgets more effectively.
• Easy and Versatile Integration:
  • Seamlessly integrates with affiliate platforms, ad networks, affiliate programs/networks, and analytics platforms.
  • WordPress plugin ensures affiliate links are automatically tracked without the need for code editing.
  • CSV or Google Sheets integration facilitates tracking conversions from direct partnerships.
• User-Friendly Features:
  • Automatic cloaking of affiliate links on websites.
  • Intuitive interface with critical insights and efficient data management flows.
• Pricing Flexibility: Users can tailor their pricing based on needs, paying only for what they use.
• Customer Support: While most users praise the excellent support and onboarding assistance, individual experiences may vary.

• Some fantastic features are not easily discoverable.
• Discrepancies experienced by some users in tracking accuracy.
• Reports of customer support unresponsiveness and refund difficulties.
• Onboarding process can be confusing and time-consuming for some.
• Plans might have redundant features for certain users.
• Some features require support assistance to find.
• Team sharing limited to two most expensive plans.
• Significant learning curve for new users.
• Limited 14-day free trial.
• Cloud-based system might have accessibility issues due to internet or server problems.

• Pricing isn't suitable for low-budget individuals/teams.
• Higher cost compared to competitors: Voluum's pricing may be higher than some of its competitors, even though it offers stable performance and a full set of desired features.
• Interface limits displaying more than 3 dimensions.
• Learning curve to master the platform.
• Blog content could be improved: The blog lacks in-depth step-by-step articles that would be helpful for users.
• User interface can be overwhelming, especially for beginners in affiliate marketing and tracking.
• No free plan or free trial, only a demo is available.
• Limited data retention, with longer retention requiring costly plan upgrades.
• Customer support, especially for lower-tier plans, could be more responsive and personal.

• Integration Challenges:
  • Some users may require technical assistance during the integration process.
  • Limited integration options for certain ad networks, especially on basic plans.
• Customer Support Disparities: While the support team is generally appreciated, there have been instances of longer response times and unclear reasons for rejecting partnership opportunities.
• Plan Limitations:
  • Plans have relatively low limits for clicks, sessions, and transactions.
  • Exceeding these limits can lead to unforeseen charges or a halt in tracking.
• Tracking Limitations:
  • Direct-linked campaign tracking is available, but without differentiation based on individual campaigns.
  • Data refreshes are hourly, not real-time, which may not suit users needing instant updates.

Tracking & Attribution

• Track and attribute conversions, revenue, and events in one place.
• Accurate data for Meta (FB), Google, TikTok & other ad networks even after iOS 14.

Reports & Insights

• Scale campaigns with reports & insights.
• Quickly understand ROI, block losing combinations, and scale winning ads.
• Create custom reports, monitor ad spend, returns, and revenue.
• Get insights about the customer journey and use various attribution models.

Partner Marketing

• Track, analyze, and scale beyond paid ads with the Partnership Portal.
• Work with publishers, referrals, influences, and use tracking links or promo codes.
• Ensure data accuracy and attribution consistency.

Automation

• Create rules to automate routine operations for Meta (FB), Google, TikTok, Taboola, and more.
• Say goodbye to manual ad monitoring and let technology automate it.
• Gain cost transparency, data breakdowns, and a single platform for all marketing activities.

Integrations

• One-click turnkey integrations with 200+ ad channels, e-commerce platforms, and affiliate networks.
• Build custom cases with RedTrack API for real-time tracking & attribution across all marketing channels.

Tracking:

• Voluum allows for easy desktop and mobile ad tracking of all campaigns in one place.
• Monitor ad campaign metrics such as visits, clicks, costs, and profits with the affiliate marketing dashboard.
• Track different types of conversions throughout the visitor's journey with custom conversion tracking.
• Track ad impressions each time your ad is loaded on a page.
• Track organic traffic coming from other web pages or search engines.

Optimization:

• Utilize the Traffic Distribution AI feature to optimize campaigns and send traffic to the best-performing offers, landing pages, or campaign flows.
• Protect budgets with the Anti-Fraud Kit, which detects and blocks invalid traffic in campaign flows.
• Precise geotargeting helps scale up campaigns for better performance.

Automation:

• Integrate Voluum with ad platforms for centralized control of digital marketing campaigns.
• Use the Automizer feature to automate tasks such as passing conversions, pausing and activating campaigns, changing bids, and setting rules and alerts.

• Allows analysis of funnel and user behavior for website and campaign optimization
• Facilitates retargeting of visitors who abandoned the funnel
• Utilizes Google's and Facebook's machine learning for targeting, bids, and budget allocation
• Allows combining internally tracked data with wecantrack's data using metadata and custom index parameters
• Offers performance reporting for content or product IDs via API
• Customer Testimonials: Positive feedback from affiliate publishers on the value and impact of wecantrack
• Publications: Various articles and guides on integrating affiliate sales data in Google Analytics, Facebook Ads, and other platforms with wecantrack

• RedTrack offers one-click integrations with 200+ ad channels and networks, as well as e-commerce platforms and other tools.
• Facebook (Meta) Ads
• Google Ads
• Bing
• TikTok
• Taboola
• Outbrain
• Revcontent
• Shopify
• WooCommerce
• ClickBank
• And more...

👉 Read more about RedTrack Integrations here.

• Full API Integrations (Specific integrations for traffic sources like Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more).
• Basic Manual Integrations (Google Ads, Facebook, ExoClick, Exoclick, Adsterra, and more).

👉 Read more about Voluum Integrations here.

Affiliate Networks

• 350+ Integrated Networks
• 6,500+ Connected Websites
• Option to use API or Webhooks to integrate data into applications

Analytics Platform Integrations

• Google Analytics Integration
• Google Looker (Data) Studio Integration
• Google BigQuery Integration

Ad Network Integrations

• Google Ads Integration
• Microsoft Ads Integration
• Facebook Ads Integration
• TikTok Ads Integration
• Snapchat Ads Integration
• Adsterra Integration
• Taboola Integration
• Outbrain Integration
• Revcontent Integration
• PropellerAds Integration
• PopAds Integration
• MGID Integration

👉 Read more about wecantrack Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	❌
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$149 - $749
Price (per Year)	$1,490 - $7,490
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$199 - $599
Price (per Year)	$179 - $539
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	€59 - €279
Price (per Year)	€590 - €2,790
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

What is RedTrack?

RedTrack is an all-in-one performance marketing analytics platform that offers an ad tracking solution based on 1st party cookies, allowing users to track and attribute conversions, revenue, and events in a centralized location.

How does RedTrack handle data tracking?

RedTrack utilizes hyper-accurate server-side and client-side tracking, ensuring 100% attribution of revenue to ads. It also provides a clear view of all costs, spendings, and revenue.

What is the significance of 1st party cookies in RedTrack?

1st party cookies enable RedTrack to provide a reliable tracking solution, especially in the era post-iOS 14 where third-party cookies face challenges.

Does RedTrack only work for Google & Facebook Ads?

No, while RedTrack does provide specialized tracking for Google & Facebook Ads, it also caters to other ad networks like Meta (FB), Google, TikTok, Taboola, and many others.

How can RedTrack help in understanding ROI?

RedTrack allows users to quickly understand what campaigns are delivering ROI, offering features to block unprofitable combinations and scale winning ads. Custom reports can be created to monitor ad spend, returns, and revenue.

What automation capabilities does RedTrack offer?

RedTrack has an automation toolset that allows users to create rules to automate routine operations, such as blocking bad placements or increasing the budget for successful campaigns.

How does RedTrack support partner marketing?

With the Partnership Portal, users can track, analyze, and scale beyond just paid ads. It supports collaborations with publishers, referrals, influencers, and combines tools for both paid ads and partner marketing.

What kind of integrations does RedTrack offer?

RedTrack boasts over 200 turnkey integrations with various ad channels, e-commerce platforms, affiliate networks, and even provides options for custom integrations via its API.

Is RedTrack equipped to handle Facebook tracking after the iOS 14 update?

Yes, RedTrack provides solutions for Facebook tracking even after the iOS 14 updates, ensuring data accuracy and consistency.

How does RedTrack ensure cost transparency and data breakdowns for its users?

RedTrack offers a single interface to gain control over all advertising costs. Users can go as granular as needed to get insights about their performance, eliminating the need for spreadsheets and consolidating all marketing activity reports in one place.

What is Voluum, and what does it offer?

Voluum is the leading ad tracking software designed for media buyers and online marketers. It provides advanced analytical features and built-in optimization & automation tools to help users scale and profit from their online marketing campaigns.

How can Voluum benefit my online marketing campaigns?

Voluum's ad tracker enables you to track, optimize, and automate all your advertising in one platform. It offers precise geotargeting, allowing you to scale up campaigns and improve revenue generation.

What pricing options does Voluum offer?

For detailed information on pricing plans, please visit the "Pricing" section on the Voluum website. Voluum likely offers different subscription tiers to cater to various business needs.

Does Voluum integrate with other platforms?

Yes, Voluum is integrated with 70+ ad platforms, making it easy to track campaigns across various advertising networks. Some of the integrated ad platforms include Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more.

What resources does Voluum provide to its users?

Voluum offers a wide range of resources, including a beginner's AM guide, webinars, video tutorials, documentation, case studies, and a blog. Users can also access educational resources and participate in the Native Ads Masterclass.

Can I automate my marketing campaigns with Voluum?

Yes, Voluum provides automation tools that allow you to optimize and improve campaign performance automatically. These tools can be particularly useful in certain verticals, such as native ads.

How do I get started with Voluum?

To begin using Voluum, you can sign up for an account on their website. Additionally, there may be a demo available for users to see the platform's capabilities in action.

Does Voluum have collaboration features for teams?

Yes, Voluum offers collaboration tools that facilitate teamwork and streamline communication between team members. These features are designed to enhance productivity and efficiency in managing marketing campaigns.

Is my data secure with Voluum?

Voluum takes data security seriously and likely employs measures to safeguard user information. For specific details about their security policies, you can refer to their "Security" section on the website or relevant documentation.

How can I contact Voluum for further assistance?

For inquiries or support, you can likely find the "Contact Us" section on the Voluum website, where you will find contact details. Additionally, they may have a Referral Program that allows you to partner with them or a Resellers program for interested parties.

What is WeCanTrack?

WeCanTrack is an affiliate conversion tracking software that allows you to integrate affiliate conversion data from various affiliate networks into your analytics and marketing tools.

How does WeCanTrack work?

WeCanTrack collects your conversion data from affiliate networks through APIs, Postbacks, Scrapes, Google Sheet files, and manual CSV imports.

It processes and structures the data into one dataset, attributing it to your website session and click data.

It automatically places subid parameters with unique click IDs in your affiliate links to attribute conversion data to your traffic data.

How many affiliate networks does WeCanTrack integrate with?

WeCanTrack integrates with over 350 affiliate networks, allowing you to consolidate all your affiliate data in one dashboard.

What analytics and marketing tools can I integrate with WeCanTrack?

WeCanTrack offers integrations with popular analytics platforms such as Google Analytics, Google Looker (Data) Studio, and Google BigQuery.

It also integrates with ad networks like Google Ads, Microsoft Ads, Facebook Ads, TikTok Ads, Snapchat Ads, Adsterra, Taboola, Outbrain, Revcontent, and more.

Is there a free trial available for WeCanTrack?

Yes, WeCanTrack offers a free 15-day trial with no developer needed, allowing you to experience its features and benefits before committing.

Can I use WeCanTrack without technical expertise?

Yes, you can use WeCanTrack without the need for technical expertise. Its user-friendly interface and simple setup process make it accessible to all users.

How can WeCanTrack benefit affiliate publishers?

WeCanTrack consolidates all your affiliate conversion data, providing a full overview in one sophisticated dashboard.

It allows you to analyze your funnel and user behavior, optimizing your websites and campaigns accordingly.

You can retarget the right audience and increase your commissions by utilizing the data effectively.

Does WeCanTrack support machine learning optimization?

Yes, WeCanTrack enables you to use Google's and Facebook's machine learning algorithms to target the right users, set appropriate bids, and allocate budgets for your campaigns.

Can I automate reporting with WeCanTrack?

Yes, WeCanTrack centralizes all your traffic and conversion data, eliminating the need for manual reports and logins to different networks and ad platforms.

How can I get started with WeCanTrack?

To get started with WeCanTrack, you can sign up for the free 15-day trial on their website and start integrating your affiliate conversion data to optimize your marketing efforts.