📋 Table of Contents: TheOptimizer vs Voluum | Target Audiences | PROS Compared | CONS Compared | Features | Integrations | High Level Features | Pricing | Useful Links & Resources | Refund Policies | Contact Information | Frequently Asked Questions | Conclusion | Alternatives to TheOptimizer

⭐ TheOptimizer vs Voluum

Compare the popular link building services TheOptimizer and Voluum side-by-side to see which one is right for you, including SEO services offered, pro & cons, FAQs, and more.

💡 TheOptimizer Summary
💡 Voluum Summary

TheOptimizer is the leading automatic campaign optimization and management platform for native advertising, empowering advertisers to streamline their campaigns effortlessly.

Users benefit from world-class automation, saving time and money, while its centralized dashboard allows data-driven decision-making.

Testimonials highlight its efficacy, with users praising its automation capabilities and revenue-scaling potential.

The platform offers a wide range of features, including automatic rules, bid optimization, and integration with favorite traffic sources.

However, limited network support, lack of real-time optimization, and higher pricing may pose challenges for some users, especially those without technical expertise.

Despite its minor drawbacks, TheOptimizer remains a reliable and efficient co-pilot for advertising success.

Read the full TheOptimizer Review

TheOptimizer

👉 Visit TheOptimizer

Voluum is a leading ad tracking software that empowers media buyers with advanced analytical features and built-in optimization and automation tools, making it ideal for scaling and profiting from online marketing campaigns.

The cloud-based ad tracker collects detailed data, seamlessly connects with over 70 ad platforms, and provides real-time reporting on 30+ metrics.

Success stories highlight its ability to improve conversion rates, increase profitability, and enhance ROI. However, it comes at a higher cost, may have a learning curve, lacks some blog content, and could improve customer support for lower-tier plans.

Overall, Voluum remains a comprehensive and feature-rich ad tracking platform for media buyers and performance marketers.

Read the full Voluum Review

Voluum

👉 Visit Voluum

This guide uses data collected from their websites, as well as other sources, to help you decide which link building service is a better fit for your needs.

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🎯 Target Audiences Compared

TheOptimizer Target Audience
Voluum Target Audience

The target audience for TheOptimizer is advertisers who manage native advertising campaigns and are looking for an automatic campaign optimization and management platform that streamlines their advertising efforts, enabling them to manage multiple ad accounts from a single platform, automate and optimize campaign management, and scale profitably with the help of automated rules.

The target audience for Voluum is media buyers and online marketers looking for an ad tracking software to optimize all their campaigns and achieve better results from their online marketing efforts.

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👍 PROS: TheOptimizer VS Voluum

The table below provides an overview of the advantages offered by TheOptimizer and Voluum so that you can quickly see if what you need is available.

TheOptimizer PROS
Voluum PROS
  • Automation: TheOptimizer allows for automatic campaign management and optimization, saving time and effort for marketers.
  • Traffic Source Integration: It offers a wide variety of options for integrating different traffic sources, making it easy to scale profitable campaigns.
  • Bidding Strategy Automation: The platform automates bidding strategies, enabling users to stay competitive without compromising on traffic quality.
  • Rule-Based Optimization: Users can create custom rules to block low ROI ads, publishers, or underperforming ad creatives for efficient campaign management.
  • Google Analytics and AdSense Integration: TheOptimizer syncs with Google accounts to optimize Google Analytics and AdSense campaigns based on various metrics.
  • Automatic Rules: Enables the user to set up 24/7 rules on both campaign and publisher levels, ensuring better control over ad spending.
  • Auto Bidding: Automated bidding feature that can optimize ad campaigns for better performance.
  • Campaign Duplication: Allows easy duplication of successful campaigns, saving time and effort in setting up new ones.
  • Bulk Content Uploader: Facilitates uploading a large number of content items at once, streamlining the content management process.
  • Accurate Analytics: Provides precise and insightful data on ad performance, helping users make informed decisions.
  • Cost Prediction: Helps in predicting advertising costs, assisting users in budget planning and optimization.
  • Hassle-free Campaign Management: Simplifies the process of managing ad campaigns, leading to a more efficient workflow.
  • Ton of software integrations with other platforms.
  • Granular link tracking testing available for all plans.
  • In-depth traffic source tracking is amazing.
  • Detailed reporting: Voluum provides very comprehensive and detailed reporting, making it easy for users to analyze their data effectively.
  • Excellent support: Voluum offers strong customer support, and each user gets an account manager to assist them.
  • Wide variety of features: Voluum boasts a diverse range of features, giving it an edge over many of its competitors.
  • Comprehensive marketing tracking software with in-depth analysis of every marketing campaign.
  • Integrates with popular third-party traffic sources.
  • Covers a wide range of features including performance, analytics, fraud detection, and reporting.
  • Cloud-based, allowing easy access from anywhere with an internet connection, and the option to share data with the team.
  • Scalable program with flexible plans to suit business needs.

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👎 CONS: TheOptimizer VS Voluum

The table below provides an overview of the advantages offered by TheOptimizer and Voluum so that you can quickly see if what you need is available.

TheOptimizer CONS
Voluum CONS
  • Limited Network Support: TheOptimizer works with specific networks that have API connections, potentially limiting its usability with some traffic sources.
  • No Free Trial for TheOptimizer Mobile: The mobile variant lacks a free trial, which may deter potential users from trying it out before committing.
  • No Real-Time Optimization: The platform checks campaigns every 10 minutes or more, depending on the set rule, which means changes may not take effect immediately.
  • A Little Bit Expensive: The service may be on the higher end of the price spectrum, potentially limiting accessibility for budget-conscious users.
  • Technical Knowledge Required: Utilizing the platform efficiently may require some technical expertise, making it less user-friendly for novices.
  • Pricing isn't suitable for low-budget individuals/teams.
  • Higher cost compared to competitors: Voluum's pricing may be higher than some of its competitors, even though it offers stable performance and a full set of desired features.
  • Interface limits displaying more than 3 dimensions.
  • Learning curve to master the platform.
  • Blog content could be improved: The blog lacks in-depth step-by-step articles that would be helpful for users.
  • User interface can be overwhelming, especially for beginners in affiliate marketing and tracking.
  • No free plan or free trial, only a demo is available.
  • Limited data retention, with longer retention requiring costly plan upgrades.
  • Customer support, especially for lower-tier plans, could be more responsive and personal.

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📌 Features Compared

The table below provides an overview of the features by TheOptimizer and Voluum so that you can quickly see if the features you need are available.

TheOptimizer Features
Voluum Features

Manage Multiple Ad Accounts from a Single Platform:

  • Seamlessly integrate with favorite traffic sources.
  • Analyze all metrics in one centralized dashboard.
  • Focus on important tasks without switching between tabs.

Generate Beautiful Reports:

  • Analyze and compare campaign metrics easily.
  • Run reports across multiple ad accounts to identify trends.
  • Simplify reporting and share with colleagues or clients.

World-Class Automation:

  • Automate campaigns to save time and money.
  • Achieve continuous media buying without fatigue.

Scale Profitably:

  • Use automatic rules to double down on winning campaigns.
  • Increase bids based on EPC to stay profitable.
  • Automatically clone profitable creatives for easier scaling.

Prevent Ad Spend Waste:

  • Use automatic stop-loss rules to pause unprofitable placements and creatives.
  • Create blacklists to prevent wasteful spending on bad placements.

Create Hundreds of Campaigns with One Click:

  • Easily upload multiple variations with a few clicks.
  • Manage everything from one place without manual logins.

Centralized Creative Hub:

  • View all creatives and key metrics across multiple accounts.
  • Organize ads under one roof for easy access and insights.

Tracking:

  • Voluum allows for easy desktop and mobile ad tracking of all campaigns in one place.
  • Monitor ad campaign metrics such as visits, clicks, costs, and profits with the affiliate marketing dashboard.
  • Track different types of conversions throughout the visitor's journey with custom conversion tracking.
  • Track ad impressions each time your ad is loaded on a page.
  • Track organic traffic coming from other web pages or search engines.

Optimization:

  • Utilize the Traffic Distribution AI feature to optimize campaigns and send traffic to the best-performing offers, landing pages, or campaign flows.
  • Protect budgets with the Anti-Fraud Kit, which detects and blocks invalid traffic in campaign flows.
  • Precise geotargeting helps scale up campaigns for better performance.

Automation:

  • Integrate Voluum with ad platforms for centralized control of digital marketing campaigns.
  • Use the Automizer feature to automate tasks such as passing conversions, pausing and activating campaigns, changing bids, and setting rules and alerts.

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📌 Integrations Compared

The table below provides an overview of the integrations offered by TheOptimizer and Voluum so that you can quickly see if the integrations you need are available.

TheOptimizer Integrations
Voluum Integrations

Traffic Sources

Facebook, TikTok, Google Ads, Taboola, Outbrain, Revcontent, Mgid, Yahoo DSP, Yahoo Gemini, MediaGo, Active Revenue, AdsKeeper

Traffic Platforms

Google Analytics 4, System 1, Sedo, Tonic, Domain Active, Bodis, ClickFlare, RedTrack, FunnelFluxPro, AdsBridge, Bemob, Binom, Everflow, FunnelFlux, Kintura, AssertiveYield, CloudThrive, CPVLab

👉 Read more about TheOptimizer Integrations here.
  • Full API Integrations (Specific integrations for traffic sources like Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more).
  • Basic Manual Integrations (Google Ads, Facebook, ExoClick, Exoclick, Adsterra, and more).
👉 Read more about Voluum Integrations here.

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📌 High Level Features Summary

The list below compares the high level features offered by TheOptimizer and Voluum so that you can very quickly see if the features you need are available.

TheOptimizer High Level Features
Voluum High Level Features
Cloud Hosted
Self Hosted
Mobile App (Apple)
Mobile App (Android)
Chrome / Browser Extension
API
Cloud Hosted
Self Hosted
Mobile App (Apple)
Mobile App (Android)
Chrome / Browser Extension
API (Open Link)

💲 Pricing Compared

The list below provides an overview of the pricing offered by TheOptimizer and Voluum.

TheOptimizer
Voluum
Price (per Month) $199 - $699
Free Plan
Trial
Demo
Pricing Link (Open Link)
Price (per Month) $199 - $599
Price (per Year) $179 - $539
Free Plan
Trial
Demo
Pricing Link (Open Link)

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TheOptimizer Links
Voluum Links

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💵 Refund Policies Comparison

Having an easy-to-find & understand refund policy is vital for any business.

It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.

Both TheOptimizer and Voluum have refund policies, which we have summarized below.

TheOptimizer Refund Policy:

The refund policy for TheOptimizer Native service states that all services are non-refundable unless expressly stated otherwise in the pricing terms.

The service provider will automatically debit the Renewal Fees from the client's credit card at the beginning of each renewal period, and there will be no refunds or credits for partial months of service or months unused with an open account.

If a refund is required for the last billed service fee, the request must be made within 3 days from the new monthly period.

TheOptimizer Refund Policy

Voluum Refund Policy:

The refund policy states that subscriptions, including annual or longer plans, automatically renew unless the client provides written notice 60 days before the current plan's end.

Subscription fees, including prepaid fees, are non-refundable if the client terminates the agreement or subscription early.

Upgrades and downgrades are possible but not subject to refunds.

Voluum may suspend or terminate accounts for non-payment, and the company reserves the right to change payment policies at any time.

Generally, Voluum does not offer refunds for any expenses incurred while using their services.

Voluum Refund Policy

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📧 Contact Information

TheOptimizer Contact Information:

You can contact TheOptimizer using the following methods:


Voluum Contact Information:

You can contact Voluum using the following methods:

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❓ Frequently Asked Questions

TheOptimizer FAQs
Voluum FAQs

What is TheOptimizer, and what does it offer?

TheOptimizer is an automatic campaign optimization and management platform for native advertising campaigns. It allows users to manage and optimize all their ad accounts from a single centralized platform.

How can TheOptimizer help me with campaign management?

TheOptimizer automates and optimizes 90% of your campaign management tasks, reducing the need for constant monitoring. Users can check campaign stats once a day, thanks to the platform's efficient automation features.

Can you share some success stories using TheOptimizer?

Thomas Clalfin, an STM Forum Moderator, attests that TheOptimizer has automated and optimized 90% of his campaign management tasks. Varunraj Keskar, a Performance Marketeer, experienced significant business revenue growth, scaling from $10k to over $200k, thanks to TheOptimizer's continuous 24/7 optimization.

How does TheOptimizer streamline campaign creation?

The platform speeds up campaign creation by 10x through the use of automated rules. This allows campaigns to run on autopilot, saving users valuable time and money.

Can I manage multiple ad accounts on TheOptimizer?

Yes, TheOptimizer provides the ability to manage multiple ad accounts from a single platform. Users can seamlessly integrate their favorite traffic sources and access all relevant metrics in one centralized dashboard.

How does TheOptimizer simplify campaign reporting?

Users can generate beautiful reports with just a few clicks to analyze and compare campaign metrics easily. Reports can be run across multiple ad accounts, uncovering trends and insights for better decision-making. Sharing reports with colleagues or clients is made easy with the platform's user-friendly features.

How does TheOptimizer achieve world-class automation?

The platform automates campaigns to save both time and money. It acts as a dedicated media buying team that works tirelessly 24/7, providing consistent optimization at a fraction of the cost.

What strategies can I implement to scale profitably with TheOptimizer?

TheOptimizer offers automatic rules that help users double down on winning campaigns. Users can increase bids based on EPC (Earnings Per Click) to ensure continuous profitability. Profitable creatives can be automatically cloned using rules, simplifying the scaling process.

How does TheOptimizer prevent ad spend waste?

The platform enables users to stop spending money on underperforming campaigns, even when they are away or asleep. Automatic stop-loss rules pause unprofitable placements and creatives, preventing further budget drain. Users can create blacklists to block bad placements from consuming their budget repeatedly.

How does TheOptimizer streamline campaign creation across multiple sources?

Users can create hundreds of campaigns with just one click, eliminating the need for manual creation across various traffic sources. The platform allows easy uploading of multiple variations with a few clicks. Users can manage everything from one place without logging manually into each traffic source.

What is Voluum, and what does it offer?

Voluum is the leading ad tracking software designed for media buyers and online marketers. It provides advanced analytical features and built-in optimization & automation tools to help users scale and profit from their online marketing campaigns.

How can Voluum benefit my online marketing campaigns?

Voluum's ad tracker enables you to track, optimize, and automate all your advertising in one platform. It offers precise geotargeting, allowing you to scale up campaigns and improve revenue generation.

What pricing options does Voluum offer?

For detailed information on pricing plans, please visit the "Pricing" section on the Voluum website. Voluum likely offers different subscription tiers to cater to various business needs.

Does Voluum integrate with other platforms?

Yes, Voluum is integrated with 70+ ad platforms, making it easy to track campaigns across various advertising networks. Some of the integrated ad platforms include Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more.

What resources does Voluum provide to its users?

Voluum offers a wide range of resources, including a beginner's AM guide, webinars, video tutorials, documentation, case studies, and a blog. Users can also access educational resources and participate in the Native Ads Masterclass.

Can I automate my marketing campaigns with Voluum?

Yes, Voluum provides automation tools that allow you to optimize and improve campaign performance automatically. These tools can be particularly useful in certain verticals, such as native ads.

How do I get started with Voluum?

To begin using Voluum, you can sign up for an account on their website. Additionally, there may be a demo available for users to see the platform's capabilities in action.

Does Voluum have collaboration features for teams?

Yes, Voluum offers collaboration tools that facilitate teamwork and streamline communication between team members. These features are designed to enhance productivity and efficiency in managing marketing campaigns.

Is my data secure with Voluum?

Voluum takes data security seriously and likely employs measures to safeguard user information. For specific details about their security policies, you can refer to their "Security" section on the website or relevant documentation.

How can I contact Voluum for further assistance?

For inquiries or support, you can likely find the "Contact Us" section on the Voluum website, where you will find contact details. Additionally, they may have a Referral Program that allows you to partner with them or a Resellers program for interested parties.

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⚙️ Conclusion

The information in this comparison about TheOptimizer and Voluum is presented to help you make your own, informed, decision about which has the best link building service for you.

How do you know if TheOptimizer or Voluum is right for you?

You can use this data to compare TheOptimizer and Voluum to other link building services, and to assess how well they meet your needs.

If you want to further compare TheOptimizer and Voluum, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.

Hopefully, this comparison of TheOptimizer and Voluum has given you further insight into what they offer, and if the features they offer are what you're looking for.

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🔀 Alternatives to TheOptimizer

If you are looking for alternatives to TheOptimizer, below is a list of comparisons to the most popular competitors.

⭐ Product Comparisons (2 Options)

⭐ Product Comparisons (3 Options)

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