⭐ TrueRoas vs Voluum vs wecantrack

TrueROAS is a game-changer in e-commerce advertising, especially post iOS 14.

This AI-powered tool redefines ad performance measurement with 1-click setup & offers insights refreshed every 5 minutes.

TrueROAS enables you to link results to specific Facebook ads, and it drives rapid, data-driven decisions.

Accurate tracking spans platforms, with real-time data and valuable customer support.

TrueROAS's value as a marketing tool is evident, though pricing and connectivity issues need attention.

Read the full TrueRoas Review

👉 Visit TrueRoas

Voluum is a leading ad tracking software that empowers media buyers with advanced analytical features and built-in optimization and automation tools, making it ideal for scaling and profiting from online marketing campaigns.

The cloud-based ad tracker collects detailed data, seamlessly connects with over 70 ad platforms, and provides real-time reporting on 30+ metrics.

Success stories highlight its ability to improve conversion rates, increase profitability, and enhance ROI. However, it comes at a higher cost, may have a learning curve, lacks some blog content, and could improve customer support for lower-tier plans.

Overall, Voluum remains a comprehensive and feature-rich ad tracking platform for media buyers and performance marketers.

Read the full Voluum Review

👉 Visit Voluum

WeCanTrack is a comprehensive affiliate conversion tracking software that consolidates data from over 350 affiliate networks, providing a unified view of performance on a sophisticated dashboard.

It integrates seamlessly with major analytics and marketing platforms, enabling users to target the right audience and optimize bids effectively through machine learning algorithms.

WeCanTrack's user-friendly interface and powerful analytics capabilities make it a preferred tracking solution for affiliate publishers, offering critical insights to optimize websites and campaigns.

The software's 15-day free trial and simplicity have received positive feedback from the affiliate community, making it a game-changer in the world of affiliate marketing.

However, there are some challenges with integration, customer support disparities, plan limitations, and tracking constraints that users should be aware of.

Read the full wecantrack Review

👉 Visit wecantrack

The target audience for TrueRoas is affiliate marketers, online advertisers, and digital entrepreneurs who need comprehensive ad tracking, link tracking, and PPC tracking solutions to optimize their campaigns, increase conversion rates, and gain better control over their affiliate links and marketing strategies.

The target audience for Voluum is media buyers and online marketers looking for an ad tracking software to optimize all their campaigns and achieve better results from their online marketing efforts.

The target audience for wecantrack is affiliate publishers and marketers who want to consolidate and integrate their affiliate conversion data from various affiliate networks into their analytics and marketing tools, including Google Analytics, Google Ads, Microsoft Ads, Facebook Ads, TikTok Ads, Snapchat Ads, and more, to gain transparency on the performance of their affiliate campaigns and optimize their marketing strategies for increased return on ad spend (ROAS).

• Accurate Tracking: Users have reported that the TrueROAS app provides accurate tracking of various advertising platforms such as Google, Facebook, and TikTok ads.
• Real-time Data: The app offers real-time tracking, allowing users to monitor their ad campaigns and make informed decisions promptly.
• Customer Support: The customer service of TrueROAS is praised for being helpful, responsive, and supportive, assisting users in solving any issues they encounter.
• Value for Investment: Many users find the app to be valuable and a great investment, as it provides clear insights and helps in making better marketing decisions.
• User Journey Insights: The app allows users to see the user journey along different touchpoints, providing insights into customer interactions.

• Ton of software integrations with other platforms.
• Granular link tracking testing available for all plans.
• In-depth traffic source tracking is amazing.
• Detailed reporting: Voluum provides very comprehensive and detailed reporting, making it easy for users to analyze their data effectively.
• Excellent support: Voluum offers strong customer support, and each user gets an account manager to assist them.
• Wide variety of features: Voluum boasts a diverse range of features, giving it an edge over many of its competitors.
• Comprehensive marketing tracking software with in-depth analysis of every marketing campaign.
• Integrates with popular third-party traffic sources.
• Covers a wide range of features including performance, analytics, fraud detection, and reporting.
• Cloud-based, allowing easy access from anywhere with an internet connection, and the option to share data with the team.
• Scalable program with flexible plans to suit business needs.

• Detailed Metrics Analysis: Provides in-depth data on EPC, CR, and other essential metrics to optimize turnover and ROI.
• Unified Dashboard: Wecantrack offers a comprehensive view by collecting conversion data from various sources like affiliate networks, APIs, postbacks, scrapes, Google Sheet files, and manual CSV imports. This aggregated view gives users a full overview shortly after setup.
• Decision Support: Centralized conversion data assists managers in making informed decisions about allocating marketing budgets more effectively.
• Easy and Versatile Integration:
  • Seamlessly integrates with affiliate platforms, ad networks, affiliate programs/networks, and analytics platforms.
  • WordPress plugin ensures affiliate links are automatically tracked without the need for code editing.
  • CSV or Google Sheets integration facilitates tracking conversions from direct partnerships.
• User-Friendly Features:
  • Automatic cloaking of affiliate links on websites.
  • Intuitive interface with critical insights and efficient data management flows.
• Pricing Flexibility: Users can tailor their pricing based on needs, paying only for what they use.
• Customer Support: While most users praise the excellent support and onboarding assistance, individual experiences may vary.

• Performance Issues: Some users have mentioned initial issues with the app's performance, including slow loading times and UI issues on mobile devices.
• Mobile Adjustments: Users have expressed a desire for the ability to make adjustments to their campaigns directly through the mobile app.
• Pricing: A few users find the pricing of the app to be on the higher side, which might be a concern for smaller stores or businesses.
• Connectivity Problems: There are reports of accounts getting disconnected, which can disrupt the tracking and monitoring of ad campaigns.
• Technical Setup: Setting up the tracking has been challenging for some users, leading to frustrations and potential cancellation of subscriptions.

• Pricing isn't suitable for low-budget individuals/teams.
• Higher cost compared to competitors: Voluum's pricing may be higher than some of its competitors, even though it offers stable performance and a full set of desired features.
• Interface limits displaying more than 3 dimensions.
• Learning curve to master the platform.
• Blog content could be improved: The blog lacks in-depth step-by-step articles that would be helpful for users.
• User interface can be overwhelming, especially for beginners in affiliate marketing and tracking.
• No free plan or free trial, only a demo is available.
• Limited data retention, with longer retention requiring costly plan upgrades.
• Customer support, especially for lower-tier plans, could be more responsive and personal.

• Integration Challenges:
  • Some users may require technical assistance during the integration process.
  • Limited integration options for certain ad networks, especially on basic plans.
• Customer Support Disparities: While the support team is generally appreciated, there have been instances of longer response times and unclear reasons for rejecting partnership opportunities.
• Plan Limitations:
  • Plans have relatively low limits for clicks, sessions, and transactions.
  • Exceeding these limits can lead to unforeseen charges or a halt in tracking.
• Tracking Limitations:
  • Direct-linked campaign tracking is available, but without differentiation based on individual campaigns.
  • Data refreshes are hourly, not real-time, which may not suit users needing instant updates.

Getting Started:

• Quick and easy setup process.
• Tracks 100% of Shopify orders.
• Attributes results to the correct Facebook ad, adset, and campaign in a post iOS 14 world.

Supports Everything:

• Custom shop integration.
• Addresses issues with ad platforms and glorified UTM tracking tools.
• Provides reliable ROAS measurement.
• Addresses problems with inconsistent ad attribution and customer journey matching.
• Enables fast, predictable, and cost-effective testing.
• Prevents wasting time on unprofitable ads.

Scale with Confidence:

• Boosts ROI by +20.31% in 60 days.
• Increases attributed orders by +243%.
• Ensures every conversion is linked to the exact order number.
• All-in-one Ads Manager with a reliable source of truth.

True Tracking:

• Uses TrueAttribution AI to collect and analyze data from various sources.
• Matches data to the correct Facebook or Google Ad.
• Utilizes a revolutionary TrueAttribution Algorithm.
• Provides unique eCom insights.
• One Ads Manager for ads, influencers, email, etc.
• Developed by data analysts leveraging AI.

Cost Savings:

• Shows cost savings by using TrueROAS.
• Illustrates potential savings from missing orders, overpriced testing, inaccurate attribution, time waste, running unprofitable ads, and unreliable scaling.

TrueROAS ROI:

• Demonstrates how TrueROAS can turn wasted ad spend into positive ROI.
• Compares costs before and after TrueROAS implementation.
• Shows substantial increase in ROI (+3567%).

True Tracking Benefits:

• Uses advanced tracking methods (not old "cookie-way").
• Ensures accurate conversion tracking.
• Doesn't rely on data modeling, but real data.
• Specifically designed for eCom stores.
• Provides unique eCommerce metrics.
• GDPR compliant.

Tracking:

• Voluum allows for easy desktop and mobile ad tracking of all campaigns in one place.
• Monitor ad campaign metrics such as visits, clicks, costs, and profits with the affiliate marketing dashboard.
• Track different types of conversions throughout the visitor's journey with custom conversion tracking.
• Track ad impressions each time your ad is loaded on a page.
• Track organic traffic coming from other web pages or search engines.

Optimization:

• Utilize the Traffic Distribution AI feature to optimize campaigns and send traffic to the best-performing offers, landing pages, or campaign flows.
• Protect budgets with the Anti-Fraud Kit, which detects and blocks invalid traffic in campaign flows.
• Precise geotargeting helps scale up campaigns for better performance.

Automation:

• Integrate Voluum with ad platforms for centralized control of digital marketing campaigns.
• Use the Automizer feature to automate tasks such as passing conversions, pausing and activating campaigns, changing bids, and setting rules and alerts.

• Allows analysis of funnel and user behavior for website and campaign optimization
• Facilitates retargeting of visitors who abandoned the funnel
• Utilizes Google's and Facebook's machine learning for targeting, bids, and budget allocation
• Allows combining internally tracked data with wecantrack's data using metadata and custom index parameters
• Offers performance reporting for content or product IDs via API
• Customer Testimonials: Positive feedback from affiliate publishers on the value and impact of wecantrack
• Publications: Various articles and guides on integrating affiliate sales data in Google Analytics, Facebook Ads, and other platforms with wecantrack

• Shopify & Woocommerce
• Custom shop integration
• Facebook & Instagram
• Google Ads & YouTube
• TikTok

👉 Read more about TrueRoas Integrations here.

• Full API Integrations (Specific integrations for traffic sources like Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more).
• Basic Manual Integrations (Google Ads, Facebook, ExoClick, Exoclick, Adsterra, and more).

👉 Read more about Voluum Integrations here.

Affiliate Networks

• 350+ Integrated Networks
• 6,500+ Connected Websites
• Option to use API or Webhooks to integrate data into applications

Analytics Platform Integrations

• Google Analytics Integration
• Google Looker (Data) Studio Integration
• Google BigQuery Integration

Ad Network Integrations

• Google Ads Integration
• Microsoft Ads Integration
• Facebook Ads Integration
• TikTok Ads Integration
• Snapchat Ads Integration
• Adsterra Integration
• Taboola Integration
• Outbrain Integration
• Revcontent Integration
• PropellerAds Integration
• PopAds Integration
• MGID Integration

👉 Read more about wecantrack Integrations here.

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API	❌

Cloud Hosted	✅
Self Hosted	❌
Mobile App (Apple)	✅
Mobile App (Android)	✅
Chrome / Browser Extension	❌
API (Open Link)	✅

Cloud Hosted	❌
Self Hosted	❌
Mobile App (Apple)	❌
Mobile App (Android)	❌
Chrome / Browser Extension	❌
API (Open Link)	✅

Price (per Month)	$150 - $599
Price (per Year)	$99 - $599
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	$199 - $599
Price (per Year)	$179 - $539
Free Plan	❌
Trial	❌
Demo	✅
Pricing Link	(Open Link)

Price (per Month)	€59 - €279
Price (per Year)	€590 - €2,790
Free Plan	❌
Trial	✅
Demo	✅
Pricing Link	(Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Blog: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Tutorials: (Open Link)

• Webinars: (Open Link)

• Knowledge Hub: (Open Link)

• YouTube: (Open Link)

• Docs & Knowledge Base: (Open Link)

• Knowledge Hub: (Open Link)

What is True ROAS Ad Tracking?

True ROAS Ad Tracking is a powerful software designed to track and attribute the results of advertising efforts for e-commerce stores, particularly in the post iOS 14 world.

How does True ROAS work?

True ROAS tracks 100% of your Shopify orders and accurately attributes the outcomes to the appropriate Facebook ad, adset, and campaign, even in the context of the iOS 14 changes.

What benefits does True ROAS offer?

True ROAS provides an extreme advantage by leveraging accurate data for ad tracking, allowing businesses to optimize their advertising strategies and improve their return on ad spend (ROAS).

How easy is the setup process for True ROAS?

The setup process is incredibly easy with a 1-click setup feature, ensuring that you can start tracking your ads and gaining insights in just a matter of minutes.

Does True ROAS support custom shop integration?

Yes, True ROAS offers custom shop integration, making it adaptable to various e-commerce platforms, including Shopify and WooCommerce.

What is the significance of the Promethean AI Attribution & Machine Learning feature?

The Promethean AI Attribution & Machine Learning feature enhances the tracking and attribution process, utilizing advanced algorithms to provide intelligent insights for decision-making.

How does True ROAS help save on ad spend?

True ROAS enables businesses to save up to 63% on ad spend by providing faster and more accurate data for testing new ads, leading to better decisions.

What results have businesses achieved with True ROAS?

Businesses have reported impressive results, such as a +241% increase in store orders attributed to their ads and an average of 37% more ROI from their advertising efforts.

Is True ROAS compliant with GDPR and ethical tracking practices?

Yes, True ROAS is committed to GDPR compliance and ethical tracking practices, ensuring the privacy and data protection of users.

Is True ROAS endorsed by Facebook or Meta?

No, True ROAS is not endorsed by Facebook or Meta, and it's important to note that it's an independent solution for e-commerce ad tracking.

What is the frequency of data delivery with True ROAS?

True ROAS delivers data in real time and syncs it every 5 minutes, ensuring you have access to up-to-date insights for your advertising campaigns.

What is Voluum, and what does it offer?

Voluum is the leading ad tracking software designed for media buyers and online marketers. It provides advanced analytical features and built-in optimization & automation tools to help users scale and profit from their online marketing campaigns.

How can Voluum benefit my online marketing campaigns?

Voluum's ad tracker enables you to track, optimize, and automate all your advertising in one platform. It offers precise geotargeting, allowing you to scale up campaigns and improve revenue generation.

What pricing options does Voluum offer?

For detailed information on pricing plans, please visit the "Pricing" section on the Voluum website. Voluum likely offers different subscription tiers to cater to various business needs.

Does Voluum integrate with other platforms?

Yes, Voluum is integrated with 70+ ad platforms, making it easy to track campaigns across various advertising networks. Some of the integrated ad platforms include Taboola, MGID, Revcontent, PropellerAds, ExoClick, Zeropark, Outbrain, Adsterra, TrafficJunky, and more.

What resources does Voluum provide to its users?

Voluum offers a wide range of resources, including a beginner's AM guide, webinars, video tutorials, documentation, case studies, and a blog. Users can also access educational resources and participate in the Native Ads Masterclass.

Can I automate my marketing campaigns with Voluum?

Yes, Voluum provides automation tools that allow you to optimize and improve campaign performance automatically. These tools can be particularly useful in certain verticals, such as native ads.

How do I get started with Voluum?

To begin using Voluum, you can sign up for an account on their website. Additionally, there may be a demo available for users to see the platform's capabilities in action.

Does Voluum have collaboration features for teams?

Yes, Voluum offers collaboration tools that facilitate teamwork and streamline communication between team members. These features are designed to enhance productivity and efficiency in managing marketing campaigns.

Is my data secure with Voluum?

Voluum takes data security seriously and likely employs measures to safeguard user information. For specific details about their security policies, you can refer to their "Security" section on the website or relevant documentation.

How can I contact Voluum for further assistance?

For inquiries or support, you can likely find the "Contact Us" section on the Voluum website, where you will find contact details. Additionally, they may have a Referral Program that allows you to partner with them or a Resellers program for interested parties.

What is WeCanTrack?

WeCanTrack is an affiliate conversion tracking software that allows you to integrate affiliate conversion data from various affiliate networks into your analytics and marketing tools.

How does WeCanTrack work?

WeCanTrack collects your conversion data from affiliate networks through APIs, Postbacks, Scrapes, Google Sheet files, and manual CSV imports.

It processes and structures the data into one dataset, attributing it to your website session and click data.

It automatically places subid parameters with unique click IDs in your affiliate links to attribute conversion data to your traffic data.

How many affiliate networks does WeCanTrack integrate with?

WeCanTrack integrates with over 350 affiliate networks, allowing you to consolidate all your affiliate data in one dashboard.

What analytics and marketing tools can I integrate with WeCanTrack?

WeCanTrack offers integrations with popular analytics platforms such as Google Analytics, Google Looker (Data) Studio, and Google BigQuery.

It also integrates with ad networks like Google Ads, Microsoft Ads, Facebook Ads, TikTok Ads, Snapchat Ads, Adsterra, Taboola, Outbrain, Revcontent, and more.

Is there a free trial available for WeCanTrack?

Yes, WeCanTrack offers a free 15-day trial with no developer needed, allowing you to experience its features and benefits before committing.

Can I use WeCanTrack without technical expertise?

Yes, you can use WeCanTrack without the need for technical expertise. Its user-friendly interface and simple setup process make it accessible to all users.

How can WeCanTrack benefit affiliate publishers?

WeCanTrack consolidates all your affiliate conversion data, providing a full overview in one sophisticated dashboard.

It allows you to analyze your funnel and user behavior, optimizing your websites and campaigns accordingly.

You can retarget the right audience and increase your commissions by utilizing the data effectively.

Does WeCanTrack support machine learning optimization?

Yes, WeCanTrack enables you to use Google's and Facebook's machine learning algorithms to target the right users, set appropriate bids, and allocate budgets for your campaigns.

Can I automate reporting with WeCanTrack?

Yes, WeCanTrack centralizes all your traffic and conversion data, eliminating the need for manual reports and logins to different networks and ad platforms.

How can I get started with WeCanTrack?

To get started with WeCanTrack, you can sign up for the free 15-day trial on their website and start integrating your affiliate conversion data to optimize your marketing efforts.