β Brand24 vs CPV One vs TrueRoas
Compare the popular online learning platforms Brand24 and CPV One and TrueRoas side-by-side to see which one is right for you, including similarities and differences in features, pricing, and more.
Brand24 is the leading social listening tool that offers instant access to mentions and insights across various platforms.
With AI-powered capabilities, it allows businesses to monitor and analyze their brand's presence, gain valuable customerinsights, and track competitors.
Over 4000+ brands trust and rely on Brand24 for its user-friendly interface, actionable insights, and excellent customer support.
It streamlines social media monitoring, aids in customer satisfaction, and provides accurate influence tracking.
However, it lacks some all-in-one features, has relatively high pricing, and may encounter spam results.
Despite these drawbacks, Brand24 offers a comprehensive solution for harnessing social listening and making informed business decisions.
Read the full Brand24 Review
CPV One, the cloud version of CPV Lab, offers a robust and cost-effective solution for enhancing marketing campaigns, boosting conversions, and maximizing ROI.
With over a decade of experience, CPV Lab has evolved into CPV One, catering to affiliates, marketing agencies, entrepreneurs, and e-commerce businesses.
This powerful ad and affiliate tracker integrates with over 150 platforms, empowers users to optimize campaigns, track diverse metrics, and adhere to no-redirect policies.
From mobile optimization to multivariate testing, CPV One's user-friendly interface and comprehensive support make it an indispensable tool for crafting successful affiliate marketing strategies.
Read the full CPV One Review
TrueROAS is a game-changer in e-commerce advertising, especially post iOS 14.
This AI-powered tool redefines ad performance measurement with 1-click setup & offers insights refreshed every 5 minutes.
TrueROAS enables you to link results to specific Facebook ads, and it drives rapid, data-driven decisions.
Accurate tracking spans platforms, with real-time data and valuable customer support.
TrueROAS's value as a marketing tool is evident, though pricing and connectivity issues need attention.
Read the full TrueRoas Review
This guide uses data collected from their websites, as well as other sources, to help you decide which online learning platform is a better fit for your needs.
π― Target Audiences Compared
π PROS: Brand24 VS CPV One vs TrueRoas
The table below provides an overview of the advantages offered by Brand24, CPV One and TrueRoas so that you can quickly see if what you need is available.
- Multi-platform monitoring: Tracks mentions across various online sources including social media, review sites, forums, blogs, newsletters, etc.
- Deep insights: Offers in-depth metrics like Presence Score to understand the quality and quantity of mentions.
- Clean and user-friendly interface: Intuitive and well-organized UI requiring minimal technical knowledge to use.
- Easy reporting: Straightforward reporting feature with customizable data and time periods.
- Industry-leading social listening functionality: Rich functionality for social media monitoring and engagement.
- Real-time social media monitoring: Enables quick responses to customer feedback.
- Excellent customer support: Addresses technical issues promptly.
- Aids in customer satisfaction: Engages with unhappy customers, resolves issues, and helps in customer relationship management.
- Streamlines social media monitoring: Reduces manual work and offers fast alerts and notifications.
- New lead discovery and product promotion: Helps in finding new clients and promoting products.
- Clear dashboard and good pricing: Includes affordable pricing tiers for SMBs without stripping features.
- Accurate influence tracking: On various social media platforms.
- Strong analytics features: Listening, mention, and influencer analytics.
- Slack integration: Allows further connectivity.
- Advanced tracking options: You can set up projects with specific keywords to monitor mentions, refine tracking, and engage with influencers.
- Competitor comparison: Allows tracking and comparison of main competitors' performance.
- Sentiment analysis: Categorizes mentions as positive, neutral, or negative.
- Easy to use and beginner-friendly interface.
- Self-hosted solution for increased data privacy and security.
- Comprehensive tracking of various campaign types and traffic sources.
- Regularly evolving features and comprehensive statistics.
- Very easy to use and self-hosted without click limit.
- Detailed tracking of traffic sources and affiliate network conversions.
- Provides comprehensive stats and reports.
- Unlimited events tracked.
- Lifetime license available.
- API integrations.
- Cookie-less tracking.
- Accurate attribution across channels.
- Self-hosted or cloud options (CPV One).
- Complete Pixel and Postback Management.
- Integrated with more than 150 traffic sources and affiliate networks.
- Accurate Tracking: Users have reported that the TrueROAS app provides accurate tracking of various advertising platforms such as Google, Facebook, and TikTok ads.
- Real-time Data: The app offers real-time tracking, allowing users to monitor their ad campaigns and make informed decisions promptly.
- Customer Support: The customer service of TrueROAS is praised for being helpful, responsive, and supportive, assisting users in solving any issues they encounter.
- Value for Investment: Many users find the app to be valuable and a great investment, as it provides clear insights and helps in making better marketing decisions.
- User Journey Insights: The app allows users to see the user journey along different touchpoints, providing insights into customer interactions.
π CONS: Brand24 VS CPV One vs TrueRoas
The table below provides an overview of the advantages offered by Brand24, CPV One and TrueRoas so that you can quickly see if what you need is available.
- Not an all-in-one tool: Lacks features like publishing, scheduling, comment management, and extensive CRM features.
- No real-time updates on lower pricing tiers: May affect small businesses.
- Relatively high price: Might be prohibitive for individual users.
- Spam results or irrelevant mentions: Reduces overall accuracy and can be challenging to filter out, especially if the company name is not unique.
- Limited capabilities on Facebook and Instagram: Restricts insight generation.
- Sentiment analysis accuracy: Can sometimes be imperfect.
- Limited archiving: Can only archive a year's worth of social data.
- Cost overruns: Costs can add up when quotas are exceeded.
- Additional cost for server hosting.
- Installation may require technical knowledge.
- GUI could be improved for better mobile-friendliness.
- Database performance may slow down with large datasets.
- Initial setup on custom domains and ion cube loader can be challenging.
- Price might be considered high compared to some alternatives.
- A little bit expensive.
- Server costs require an additional payment.
- Performance Issues: Some users have mentioned initial issues with the app's performance, including slow loading times and UI issues on mobile devices.
- Mobile Adjustments: Users have expressed a desire for the ability to make adjustments to their campaigns directly through the mobile app.
- Pricing: A few users find the pricing of the app to be on the higher side, which might be a concern for smaller stores or businesses.
- Connectivity Problems: There are reports of accounts getting disconnected, which can disrupt the tracking and monitoring of ad campaigns.
- Technical Setup: Setting up the tracking has been challenging for some users, leading to frustrations and potential cancellation of subscriptions.
π Features Compared
The table below provides an overview of the features offered by Brand24, CPV One and TrueRoas so that you can quickly see if the features you need are available.
Mentions Feed
- Discover real-time discussions about your brand and engage with relevant conversations.
- Take immediate action to respond to customer feedback and manage your online reputation.
Discussion Volume Chart
- Intuitively track changes in discussion volume and reach to protect your company image.
- Identify and address potential issues before they escalate, while maximizing positive publicity.
Mention Analytics
- Understand who is talking about your brand online and analyze buzz quality and quantity.
- Gain valuable insights about your customers and their perceptions of your brand.
Influence Score
- Pinpoint industry influencers to make informed decisions on potential partnerships and collaborations.
Sentiment Analysis
- Determine the sentiment (positive, negative, neutral) of mentions to gauge customer attitudes.
- Address problematic areas and take immediate action to improve customer satisfaction.
Alerts
- Be the first to know about changes in discussion volume surrounding your brand.
- Customize alerts to receive notifications of negative mentions from influential sources.
Data Exporting
- Turn your data into automated PDF reports, .xls files, and infographics.
- Utilize your gathered mentions outside the tool for further analysis and reporting.
Filtering
- Narrow down results based on mention source, sentiment, number of visits, and more.
- Focus on the most relevant and important data for your business needs.
One Platform for All Marketing
- Track and test all of your marketing campaigns from one place.
- Eliminate the need for multiple platforms by consolidating everything into a single tool.
Mobile Reports and Tracking
- Stay optimized for mobile performance with access to over 20 mobile metrics.
Detailed "Lab Stats" & Reports
- Gain in-depth insights into your campaigns, including data on ads, keywords, pages, and offers.
- Utilize detailed revenue data to quickly optimize profits and ROI.
- Access more than 30 click, conversion, and revenue metrics.
Optimization
- Remain optimized for heavy traffic through ultrafast redirects and customizable enhancements.
Pre-filled Templates
- Utilize 150 pre-filled templates for traffic sources and affiliate networks, streamlining data synchronization.
Unlimited Campaigns Tracked
- Benefit from the ability to track unlimited ads, pages, and offer rotations for robust campaign customization.
Easy to Use
- Create your initial campaign within minutes, even with zero programming knowledge.
Cookie-less Tracking
- Seamlessly switch between cookie and cookie-less tracking methods.
Custom Domains with SSL
- Utilize custom domains with free SSL to prevent browsers from flagging your campaigns as suspicious.
API Integrations
- Integrate with various APIs to pass conversions back to sources like Facebook CAPI, TikTok, Google Ads, Bing Ads, and CJ Affiliate.
MV Lab - Multivariate Testing Integrated:
- Test and track multiple versions of your landing page from a single page.
Multi-user Access:
- Provide access to different campaigns for your team through multi-user functionality.
Controlled Internal Linking:
- Create specific internal linking structures to guide visitors to specific landing pages, levels of landing pages, offers, offer groups, or paths.
Cloaking Options:
- Utilize options for disguising affiliate link URLs provided by affiliate programs.
Capture Referrers:
- View statistics by referrer and use custom referrer categories to identify potential verticals of interest for expanded targeting.
- Choose from more than 20 pre-defined referrer categories or create your own.
Multiple Tracking Modes:
- Use tracking modes like 302, Meta Refresh, Double Meta Refresh, or Direct Tracking to cater to the requirements of specific traffic sources.
Track Offline Conversions:
- Capture data on phone orders or other offline payment methods, ensuring comprehensive tracking.
Postback / Server-To-Server Tracking:
- Utilize postback URL for accurate tracking, especially recommended for affiliates.
- Access a special Postback URL for precise tracking within your affiliate networks.
Import Campaigns from Voluum or Bemob:
- Easily migrate campaigns, landing pages, and offers from other trackers such as Voluum or Bemob.
Bot and Proxy Detection:
- Filter traffic to detect bots and proxy visitors.
- Redirect traffic based on bot and proxy rules for improved targeting and traffic management.
Getting Started:
- Quick and easy setup process.
- Tracks 100% of Shopify orders.
- Attributes results to the correct Facebook ad, adset, and campaign in a post iOS 14 world.
Supports Everything:
- Custom shop integration.
- Addresses issues with ad platforms and glorified UTM tracking tools.
- Provides reliable ROAS measurement.
- Addresses problems with inconsistent ad attribution and customer journey matching.
- Enables fast, predictable, and cost-effective testing.
- Prevents wasting time on unprofitable ads.
Scale with Confidence:
- Boosts ROI by +20.31% in 60 days.
- Increases attributed orders by +243%.
- Ensures every conversion is linked to the exact order number.
- All-in-one Ads Manager with a reliable source of truth.
True Tracking:
- Uses TrueAttribution AI to collect and analyze data from various sources.
- Matches data to the correct Facebook or Google Ad.
- Utilizes a revolutionary TrueAttribution Algorithm.
- Provides unique eCom insights.
- One Ads Manager for ads, influencers, email, etc.
- Developed by data analysts leveraging AI.
Cost Savings:
- Shows cost savings by using TrueROAS.
- Illustrates potential savings from missing orders, overpriced testing, inaccurate attribution, time waste, running unprofitable ads, and unreliable scaling.
TrueROAS ROI:
- Demonstrates how TrueROAS can turn wasted ad spend into positive ROI.
- Compares costs before and after TrueROAS implementation.
- Shows substantial increase in ROI (+3567%).
True Tracking Benefits:
- Uses advanced tracking methods (not old "cookie-way").
- Ensures accurate conversion tracking.
- Doesn't rely on data modeling, but real data.
- Specifically designed for eCom stores.
- Provides unique eCommerce metrics.
- GDPR compliant.
π Integrations Compared
The table below provides an overview of the integrations offered by Brand24, CPV One and TrueRoas so that you can quickly see if the integrations you need are available.
- Slack
- Brand24 tracks all public sources, including social, news, blogs, videos, forums, podcasts, reviews, and more
- Sources: Twitter, Facebook, Instagram, Youtube, Spotify, News, Linkedin, Blogs, Forums, Reviews, Reddit, Telegram, TripAdvisor, AppStore, TikTok, and more
Predefined Traffic Sources:
- Google Ads
- Microsoft (Bing) Ads
- Facebook Ads
- All major traffic sources are predefined within CPV One.
No-Redirect Policy Integrations:
- For sources with a no-redirect policy (such as Google Ads, Microsoft Ads, and Facebook Ads), CPV One offers a dedicated Landing Page pixel.
- The Landing Page pixel handles all tracking within the page itself, allowing you to redirect traffic directly from the Traffic Source to the Landing Page without any additional redirects.
Predefined Affiliate Networks:
- CPV One comes with a range of predefined Affiliate Networks that are ready for immediate use.
Customizable Affiliate Networks:
- You can define new affiliate networks within CPV One based on your specific requirements.
- CPV One's flexibility allows you to work with most affiliate networks available.
- Shopify & Woocommerce
- Custom shop integration
- Facebook & Instagram
- Google Ads & YouTube
- TikTok
π High Level Features Summary
The list below compares the high level features offered by Brand24 and CPV One and TrueRoas so that you can very quickly see if the features you need are available.Cloud Hosted | β |
Self Hosted | β |
Mobile App (Apple) | β |
Mobile App (Android) | β |
Chrome / Browser Extension | β |
API | β |
Cloud Hosted | β |
Self Hosted | β |
Mobile App (Apple) | β |
Mobile App (Android) | β |
Chrome / Browser Extension | β |
API (Open Link) | β |
Cloud Hosted | β |
Self Hosted | β |
Mobile App (Apple) | β |
Mobile App (Android) | β |
Chrome / Browser Extension | β |
API | β |
π² Pricing Compared
The list below provides an overview of the pricing offered by Brand24, CPV One and TrueRoas.Price (per Month) | $99 - $499 |
Price (per Year) | $79 - $399 |
Free Plan | β |
Trial | β |
Demo | β |
Pricing Link | (Open Link) |
Price (per Month) | $57 - $467 |
Price (per Year) | $48 - $389 |
Free Plan | β |
Trial | β |
Demo | β |
Pricing Link | (Open Link) |
Price (per Month) | $150 - $599 |
Price (per Year) | $99 - $599 |
Free Plan | β |
Trial | β |
Demo | β |
Pricing Link | (Open Link) |
π Useful Links & Resources
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Webinars: (Open Link)
Knowledge Hub: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
π΅ Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
All three products, Brand24, CPV One, and TrueRoas have refund policies, which we have summarized below.
Brand24 Refund Policy:
Brand24 offers chargeable individual services on their website, except during the Trial Period.Users can get a refund of the Fee up to 1 month if they haven't used the Service.
Brand24 Refund Policy
CPV One Refund Policy:
CPV One offers a 30-day Risk-Free trial with a money-back guarantee.If you're not satisfied or feel it hasn't improved your marketing within this period, you can request a refund by contacting them via email or ticket.
Refunds are provided, excluding 20% for infrastructure costs.
CPV One Refund Policy
TrueRoas Refund Policy:
No refund policy found for TrueRoas. TrueRoas Refund Policy
π§ Contact Information
Brand24 Contact Information:
You can contact Brand24 using the following methods:
Email Support: [email protected]
Phone Support: 718-618-4483
Address: 121 Executive Circle, Daytona Beach, FL 32114, USA
CPV One Contact Information:
You can contact CPV One using the following methods:
Email Support: [email protected]
Address: Bucharest, Bucuresti, Romania
TrueRoas Contact Information:
You can contact TrueRoas using the following methods:
Email Support: [email protected]
Phone Support: 46-79-020-9971
Address: HΓΆgalidsgatan 34d, Stockholm, Sweden
β Frequently Asked Questions
What is Brand24?
Brand24 is the #1 social listening tool that provides instant access to mentions and insights across social media, news, blogs, videos, forums, podcasts, reviews, and more. It allows businesses to monitor their online presence and gain valuable customer insights.
How does Brand24 work?
Brand24 uses AI-powered capabilities to track and analyze brand mentions in real-time from over 25 million online sources. It offers sentiment analysis to identify positive, negative, or neutral mentions, and users can create reports to measure PR coverage and brand awareness.
Why is Brand24 loved by over 4000+ brands?
Brand24 is trusted and loved by numerous brands because it ensures they never miss a critical mention, helps monitor competitors, and delivers powerful, reliable metrics for evaluating marketing efforts and benchmarking against competitors.
How can Brand24 benefit marketers and businesses?
Brand24's user-friendly interface and actionable insights make it an indispensable resource for marketers and businesses. It provides access to honest consumer feedback, helps make informed business decisions, and enables collaboration across organizations.
What hashtag tracking features does Brand24 offer?
Brand24 allows users to track various hashtags, find influencers, and measure the effects of hashtag campaigns, including reach and engagement metrics. Users can also access important hashtag volume and reach data.
Which platforms does Brand24 monitor?
Brand24 monitors over 25 million online sources, including social media platforms like Twitter, Facebook, Instagram, YouTube, and LinkedIn, as well as news websites, blogs, forums, reviews, and more.
How experienced is Brand24 in the industry?
Brand24 has over 10 years of experience in the field of social listening. It has delivered billions of mentions and currently works with customers from 154 countries worldwide.
How does Brand24's AI-powered sentiment analysis work?
Brand24's AI can detect sentiment in 108 languages, making it efficient in tracking mentions that matter. It provides an easily digestible word cloud and easy access to positive and negative brand mentions.
Is there customer service support for users?
Yes, Brand24 offers world-class customer service with over 80+ specialists dedicated to assisting users. They value customer support as a philosophy guiding the entire company.
Are there resources available to learn more about social listening and brand management?
Yes, Brand24 offers free resources like video guides, masterclasses, articles, and guides to help users understand sentiment analysis, brand awareness, share of voice measurement, brand reputation management, and more.
What is CPV One?
CPV One is a cloud-based ad and affiliate tracker that optimizes your marketing campaigns, enhances conversions, and boosts ROI.
What can I track with CPV One?
You can track a wide range of metrics, including Pay Per Click (PPC), Cost Per View (CPV), Cost Per Mille (CPM), organic traffic, media buys, email marketing, mobile ads, video ads, link placements, social ads, retargeting, in-text ads, native ads, influencers, calls tracking, and more.
Can I track Google Ads, Microsoft (Bing) Ads, or Facebook Ads with CPV One?
Absolutely, CPV One integrates with over 150+ ad platforms and traffic sources, including Google Ads, Microsoft (Bing) Ads, and Facebook Ads.
Which affiliate networks does CPV One work with?
CPV One comes integrated with all major traffic sources and affiliate networks, making setup seamless for you.
Can I use CPV One from a Smartphone or Tablet?
Yes, CPV One is optimized for mobile use, ensuring you can track and manage your campaigns on the go.
How can I learn how to use CPV One?
CPV One offers an easy-to-use interface, and you can also access tutorials and support resources to help you get started and make the most of its features.
What type of support do you provide?
CPV One offers comprehensive customer support to assist with any queries or issues you might have while using the platform.
What if I want to migrate campaigns from another tracker?
CPV One allows you to import campaigns, landing pages, and offers from other trackers like Voluum or Bemob, streamlining your transition.
Do you offer a money-back guarantee?
CPV One offers a money-back guarantee, ensuring your satisfaction and confidence in using their services.
Can I cancel my subscription plan?
Yes, you can cancel your subscription plan at any time, giving you flexibility and control over your usage.
What is True ROAS Ad Tracking?
True ROAS Ad Tracking is a powerful software designed to track and attribute the results of advertising efforts for e-commerce stores, particularly in the post iOS 14 world.
How does True ROAS work?
True ROAS tracks 100% of your Shopify orders and accurately attributes the outcomes to the appropriate Facebook ad, adset, and campaign, even in the context of the iOS 14 changes.
What benefits does True ROAS offer?
True ROAS provides an extreme advantage by leveraging accurate data for ad tracking, allowing businesses to optimize their advertising strategies and improve their return on ad spend (ROAS).
How easy is the setup process for True ROAS?
The setup process is incredibly easy with a 1-click setup feature, ensuring that you can start tracking your ads and gaining insights in just a matter of minutes.
Does True ROAS support custom shop integration?
Yes, True ROAS offers custom shop integration, making it adaptable to various e-commerce platforms, including Shopify and WooCommerce.
What is the significance of the Promethean AI Attribution & Machine Learning feature?
The Promethean AI Attribution & Machine Learning feature enhances the tracking and attribution process, utilizing advanced algorithms to provide intelligent insights for decision-making.
How does True ROAS help save on ad spend?
True ROAS enables businesses to save up to 63% on ad spend by providing faster and more accurate data for testing new ads, leading to better decisions.
What results have businesses achieved with True ROAS?
Businesses have reported impressive results, such as a +241% increase in store orders attributed to their ads and an average of 37% more ROI from their advertising efforts.
Is True ROAS compliant with GDPR and ethical tracking practices?
Yes, True ROAS is committed to GDPR compliance and ethical tracking practices, ensuring the privacy and data protection of users.
Is True ROAS endorsed by Facebook or Meta?
No, True ROAS is not endorsed by Facebook or Meta, and it's important to note that it's an independent solution for e-commerce ad tracking.
What is the frequency of data delivery with True ROAS?
True ROAS delivers data in real time and syncs it every 5 minutes, ensuring you have access to up-to-date insights for your advertising campaigns.
βοΈ Conclusion
The information in this comparison about Brand24 and CPV One and TrueRoas is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if Brand24 or CPV One or TrueRoas is right for you?
- Brand24 seems to be best suited for businesses of all sizes looking to monitor their online presence and gain valuable customer insights through social listening across various platforms.
- CPV One seems to be ideal for affiliates, marketing agencies, entrepreneurs, and ecommerce businesses looking to optimize their ad and affiliate marketing campaigns, increase conversions, and improve ROI.
- TrueRoas seems to be best suited for e-commerce store owners and marketers seeking accurate and effective ad tracking and attribution solutions in the context of post iOS 14 changes..
You can use this data to compare Brand24 and CPV One to other link building services, and to assess how well thesy meet your needs.
If you want to further compare Brand24 and CPV One, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of Brand24 and CPV One and TrueRoas has given you further insight into what they offer, and if the features they offer are what you're looking for.