📋 Table of Contents: CPV Lab Pro vs Wicked Reports | Target Audiences | PROS Compared | CONS Compared | Features | Integrations | High Level Features | Pricing | Useful Links & Resources | Refund Policies | Contact Information | Frequently Asked Questions | Conclusion | Alternatives to CPV Lab Pro

⭐ CPV Lab Pro vs Wicked Reports

Compare the popular link building services CPV Lab Pro and Wicked Reports side-by-side to see which one is right for you, including SEO services offered, pro & cons, FAQs, and more.

💡 CPV Lab Pro Summary
💡 Wicked Reports Summary

CPV Lab Pro is a powerful and cost-effective self-hosted Ad and Affiliate Tracker with multi-channel tracking capabilities, ideal for affiliate marketers looking to optimize campaigns and increase conversions.

It offers unlimited tracking capabilities, detailed reporting, and integrates with major traffic sources and affiliate networks.

The software's user-friendly interface, Facebook CAPI integration, and MV Lab tool for multivariate testing make it a valuable tool for enhancing marketing strategies.

While it offers a 14-day risk-free trial, users should consider additional server costs and potential technical challenges during setup.

Overall, CPV Lab Pro provides comprehensive tracking and optimization features for affiliate marketing endeavors.

Read the full CPV Lab Pro Review

CPV Lab Pro

👉 Visit CPV Lab Pro

Wicked Reports is a top-notch multi-touch marketing attribution software catering to digital marketing agencies, advanced media buyers, and ecommerce brands.

It stands out as a top choice, empowering agencies to demonstrate their value to clients through powerful marketing attribution solutions, showcasing higher ROAS, and fostering transparent discussions about campaign performance.

Its key strengths lie in educating and retaining clients with data-driven evidence, while unparalleled agency support ensures maximum value from the platform.

Wicked Reports covers various channels, provides a free walkthrough, and offers a comprehensive view of attribution, making it a valuable tool for enhancing marketing efforts and showcasing agency impact.

However, users should be aware of potential tracking and reporting issues and the learning curve for the interface.

Read the full Wicked Reports Review

Wicked Reports

👉 Visit Wicked Reports

This guide uses data collected from their websites, as well as other sources, to help you decide which link building service is a better fit for your needs.

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🎯 Target Audiences Compared

CPV Lab Pro Target Audience
Wicked Reports Target Audience

The target audience for CPV Lab Pro is affiliate marketers who run ads across multiple channels such as Google Ads, Facebook Ads, TikTok, and other paid and organic campaigns, and wish to track, test, and optimize their marketing efforts to increase conversions and ROI.

The target audience for Wicked Reports is digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.

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👍 PROS: CPV Lab Pro VS Wicked Reports

The table below provides an overview of the advantages offered by CPV Lab Pro and Wicked Reports so that you can quickly see if what you need is available.

CPV Lab Pro PROS
Wicked Reports PROS
  • Easy to use and beginner-friendly interface.
  • Self-hosted solution for increased data privacy and security.
  • Comprehensive tracking of various campaign types and traffic sources.
  • Regularly evolving features and comprehensive statistics.
  • Very easy to use and self-hosted without click limit.
  • Detailed tracking of traffic sources and affiliate network conversions.
  • Provides comprehensive stats and reports.
  • Unlimited events tracked.
  • Lifetime license available.
  • API integrations.
  • Cookie-less tracking.
  • Accurate attribution across channels.
  • Self-hosted or cloud options (CPV One).
  • Complete Pixel and Postback Management.
  • Integrated with more than 150 traffic sources and affiliate networks.
  • Reported conversions are delayed by 12 to 24 hours, making real-time decision-making challenging.
  • Tracking and reporting issues have been experienced by some users, leading to discrepancies in data.
  • Support may have limitations in addressing specific tracking and reporting problems.
  • Might require additional custom spreadsheet workarounds for more reliable data analysis.
  • The interface may have a learning curve for users not familiar with attribution reporting tools.

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👎 CONS: CPV Lab Pro VS Wicked Reports

The table below provides an overview of the advantages offered by CPV Lab Pro and Wicked Reports so that you can quickly see if what you need is available.

CPV Lab Pro CONS
Wicked Reports CONS
  • Additional cost for server hosting.
  • Installation may require technical knowledge.
  • GUI could be improved for better mobile-friendliness.
  • Database performance may slow down with large datasets.
  • Initial setup on custom domains and ion cube loader can be challenging.
  • Price might be considered high compared to some alternatives.
  • A little bit expensive.
  • Server costs require an additional payment.
  • Provides a comprehensive view of attribution across different channels (Facebook, Google, etc.).
  • Offers last-click attribution and scientific attribution models for deeper insights into the impact of ad sources on conversions.
  • Allows tracking of offline conversions for a more complete understanding of campaign performance.
  • Offers cohort analysis and LTV (lifetime value) reporting for better long-term analysis.
  • Integrates with major advertising and email platforms, ensuring compatibility with various tech stacks.
  • Affordable entry-level option for businesses looking to get started with attribution tracking.

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📌 Features Compared

The table below provides an overview of the features by CPV Lab Pro and Wicked Reports so that you can quickly see if the features you need are available.

CPV Lab Pro Features
Wicked Reports Features

Detailed Campaign Data and Reports

  • "Lab Stats" and in-depth data for all campaigns, including Ads, Keywords, Pages, and Offers.
  • Detailed Revenue Data to optimize profits and ROI.
  • 20+ Click, Conversion & Revenue Metrics available.

Unlimited Ads and Creatives

  • Set up an unlimited number of Ads and view stats for individual Ads for any combination of Keyword, Page, Offer, and more.

Unlimited Page and Offer Rotation

  • Add new or edit Pages and Offers in rotation with no coding required.
  • Easily adjust rotation attributes in real-time on the campaign setup page.

"IF/THEN" Click Redirects

  • Segment and redirect visitors based on multiple conditions like Geography, ISP/Carrier, User Agent, and Mobile/Usability conditions.

GEO-Stats and Details

  • View and filter campaign data to identify the most profitable visitor locations.
  • Drill down into detailed performance reports for specific regions or areas with just one click.

Complete Pixel and Postback Management

  • Supports all Pixel & Postback Formats including Image, iFrame, Script-Based, and Postback URLs.
  • Use the Nested Pixel Feature to trigger additional pixels and pass token data to other systems.

API (Application Programming Interface)

  • Pass data from CPV Lab Pro to external tools or applications and use it programmatically.
  • Manage landing pages, offers, and campaigns through the API.

PHP Support

  • Supports PHP versions 7.2 to 7.4, offering increased redirect speeds and faster database access.

Endless Views and Filters in Reports

  • View, sort, filter, and aggregate data in various ways to understand visitor behavior.

Campaign Dashboard

  • View all campaigns, clone existing campaigns, or export campaign setups as CSV files for offline editing.

Live View "Visitor Stats"

  • Quickly view information about visitors for any or all campaigns, including Click, Conversion, GEO, Referrers, User Agent & Revenue Data.

Customizable Stats Views

  • Create unlimited combinations to display relevant data.
  • Save favorite and most used views for quick optimization decisions.

Detailed "Buyer" Stats View

  • Access complete data for each conversion, including Date/Time, IP Address, Geographical data, Revenue, SubID, Referrer, and User Agent.

Custom Tokens

  • Add up to 19 custom tokens supported by Traffic Sources, CRM, Cart, or Autoresponder to easily pass and cross-reference data.

Capture Referrers

  • View stats by referrer and use custom referrer categories to expand targeting opportunities.

Mobile Devices & Carriers Reports & Optimizations

  • Track and optimize mobile data with various perspectives, options, and filters.

Mobile Audience Overview

  • Identify top-performing mobile capabilities like Video Support, Data Rates, Mobile OS, Screen Resolutions, and their impact on campaign profitability.

Mobile Content Supported

  • Identify supported content for visitors' devices, including file types and messaging options.

Mobile Device Usage Data

  • View stats by devices supporting Dual Orientation Display and types of pointing methods visitors are using.

Mobile Browser & Features Supported

  • Analyze profitability by popular browsers and identify performance opportunities based on supported features.

Break-Out Stats

  • One-page format to view Ads, Landing Pages, Opt-In Pages, Offers, Emails, and the overall campaign.

Opt-In & Lead Tracking

  • Track opt-ins and leads with Double Opt-In, Single Opt-In, or No Confirmation Page scenarios.

Engagement Metrics

  • Monitor visitor interactions with landing pages and time spent before conversion.

Integrated with Major Networks

  • CPV Lab Pro is integrated with all major Traffic Sources and Affiliate Networks, making setup easy.

Optimize Ad Spend

  • Increase ROI by cutting losers and scaling winners

Attribution Time Windows

  • Forever conversion and revenue tracking from cold traffic top of funnel ads

FunnelVision vs. Last Click

  • Lower Your CAC for Better ROAS

Cold Traffic ROI

  • Accurate measurement of cold traffic sales conversions days and weeks later

Subscription Attribution

  • Connect recurring subscription payments to top of funnel paid media campaigns

Customer Lifetime Value

  • Powerful cohort and conversion reports for customer journey understanding

Ecom Attribution Models

  • Multi-Touch Attribution optimized for ecommerce brands

1st Party Data Conversions

  • Accurate conversion data based on 1st party data from Klaviyo, Shopify, etc.

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📌 Integrations Compared

The table below provides an overview of the integrations offered by CPV Lab Pro and Wicked Reports so that you can quickly see if the integrations you need are available.

CPV Lab Pro Integrations
Wicked Reports Integrations

Traffic Sources:

  • Facebook Ads Integration
  • TikTok Integration
  • Adsterra Integration
  • Clickadu Integration
  • ExoClick Integration
  • JuicyAds Integration
  • PopCash Integration
  • PropellerAds Integration
  • Zeropark Integration

Affiliate Networks:

  • Addiliate Integration
  • ClickBank Integration
  • CrakRevenue Integration
  • GoldenGoose Integration
  • lemonads Integration
  • Shopify Integration
  • Zeydoo Integration
👉 Read more about CPV Lab Pro Integrations here.

Supported Platforms:

  • Facebook Ads
  • Google Ads
  • Shopify
  • ReCharge
  • PayPal
  • Stripe
  • Woo Commerce
  • Hubspot
  • Klaviyo
  • Many more

Advertising Integration Features:

  • Automatic tracking links for Google Ads and Facebook to monitor ad spend
  • Auto-tagging of marketing links for time-saving and data accuracy
  • Detection of one-time sales, repeat buyers, and subscription sales for attribution

CRM and Email Integration Features:

  • Integration with popular CRMs like Hubspot and Klaviyo
  • Zapier lead and sale conversion connection for other CRMs
  • Auto-tagging of email clicks for bottom-of-the-funnel optimization
  • Accurate detection of lead conversions

E-commerce Integration Features:

  • Payment software integration to enable ROI attribution from every sale
  • Seamless connection with leading e-commerce platforms like Shopify and ReCharge

Setup and Data Management:

  • Simple and easy setup process that takes minutes
  • No need to reconnect or authorize integrations repeatedly
  • Wicked Dashboard ensures accurate data representation for all marketing elements

Benefits of Integrations:

  • Avoid mismanaged campaigns by relying on trustworthy data
  • Get comprehensive insights into every ad, lead source, and website conversion
👉 Read more about Wicked Reports Integrations here.

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📌 High Level Features Summary

The list below compares the high level features offered by CPV Lab Pro and Wicked Reports so that you can very quickly see if the features you need are available.

CPV Lab Pro High Level Features
Wicked Reports High Level Features
Cloud Hosted
Self Hosted
Mobile App (Apple)
Mobile App (Android)
Chrome / Browser Extension
API (Open Link)
Cloud Hosted
Self Hosted
Mobile App (Apple)
Mobile App (Android)
Chrome / Browser Extension
API (Open Link)

💲 Pricing Compared

The list below provides an overview of the pricing offered by CPV Lab Pro and Wicked Reports.

CPV Lab Pro
Wicked Reports
Price (per Month) $47 - $107
Price (per Year) $39 - $89
Free Plan
Trial
Demo
Pricing Link (Open Link)
Price (per Month) $250+
Free Plan
Trial
Demo
Pricing Link (Open Link)

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CPV Lab Pro Links
Wicked Reports Links

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💵 Refund Policies Comparison

Having an easy-to-find & understand refund policy is vital for any business.

It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.

Both CPV Lab Pro and Wicked Reports have refund policies, which we have summarized below.

CPV Lab Pro Refund Policy:

CPV Lab Pro offers a 30-day money-back guarantee.

If customers are dissatisfied with the product or feel it hasn't benefited their marketing efforts, they can request a refund by sending an email or ticket within the specified timeframe.

CPV Lab Pro Refund Policy

Wicked Reports Refund Policy:

Wicked Reports has a cancellation policy that allows subscribers to cancel their subscription at any time by sending an email to [email protected].

However, if a subscriber cancels a monthly subscription with a 6-month or 12-month commitment, they will still owe the applicable monthly subscription fee for the remainder of the commitment period.

Wicked Reports generally does not offer refunds, except for an annual subscription if the cancellation is made within 30 days of paying the annual renewal fee.

Wicked Reports Refund Policy

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📧 Contact Information

CPV Lab Pro Contact Information:

You can contact CPV Lab Pro using the following methods:


Wicked Reports Contact Information:

You can contact Wicked Reports using the following methods:

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❓ Frequently Asked Questions

CPV Lab Pro FAQs
Wicked Reports FAQs

What is CPV Lab Pro?

CPV Lab Pro is a powerful and affordable self-hosted Ad and Affiliate Tracker designed to optimize campaigns, increase conversions, and boost ROI.

What can I track with CPV Lab Pro?

CPV Lab Pro allows you to track various aspects of your marketing campaigns, including conversions, clicks, leads, and actions from multiple traffic sources like PPC, CPV, CPM, organic traffic, media buys, email marketing, mobile ads, and more.

How many clicks (events) can I track?

CPV Lab Pro offers unlimited tracking capabilities, allowing you to monitor an unlimited number of clicks, conversions, and actions without any restrictions.

How much traffic can CPV Lab Pro handle?

CPV Lab Pro is built to handle heavy traffic and offers customizable performance enhancements for high-traffic users, ensuring reliable tracking even during peak usage.

Does CPV Lab Pro work for mobile tracking?

Yes, CPV Lab Pro provides detailed tracking for mobile traffic, giving you insights into mobile device details, operating systems, carriers, and more.

Can I get a free trial of CPV Lab Pro?

Yes, CPV Lab Pro offers a 14-day risk-free trial, allowing you to explore its features and benefits before making a commitment.

Can I track Google Ads, Microsoft (Bing) Ads, or Facebook Ads with CPV Lab Pro?

Yes, CPV Lab Pro is integrated with all major traffic sources and affiliate networks, including Google Ads, Microsoft Ads, Facebook Ads, and many more.

Which affiliate networks does CPV Lab Pro work with?

CPV Lab Pro works with more than 100 traffic sources and affiliate networks, providing seamless integration for your marketing campaigns.

Can I use CPV Lab Pro from a Smartphone or Tablet?

Yes, CPV Lab Pro is designed to be user-friendly and accessible from various devices, including smartphones and tablets.

Do I have to pay to use the API for CPV Lab Pro?

CPV Lab Pro offers Facebook CAPI integration for accurate attribution on Meta, and while it is included in the features, it's best to check their website for specific API usage details.

What is Wicked Reports, and who is it designed for?

Wicked Reports is the #1 multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands. It helps these businesses prove their value, retain clients, and save time.

What are the key features of Wicked Reports?

Wicked Reports offers the following key features: - Full Funnel Marketing Attribution: Integrates with your CRM, Shopping Cart, and 1st Party Data to determine true CAC (Customer Acquisition Cost). - Time Windows: Tracks conversions across various time frames to attribute sales accurately. - First Party Data Tracking: Allows for attribution of sales conversions happening outside of the last click. - FunnelVision: Attributes conversions across the entire marketing funnel, overcoming limitations of Google Analytics. - Delayed Conversion Credit: Provides conversion credit to email, SMS, and other channels, even if the campaign is turned off. - Attribution Proof: Uses real CRM records, OrderIDs, and time-stamped click histories to validate marketing efforts. - Unparalleled Agency Support: Offers dedicated Slack channels, agency talk tracks, and personalized optimizations by data scientists.

How does Wicked Reports outperform ad platforms in showing ROAS (Return on Advertising Spend)?

Wicked Reports proves higher ROAS compared to ad platforms by accounting for 79% of sales conversions that happen outside of the last click. This comprehensive attribution approach ensures that all marketing efforts get the credit they deserve, resulting in more accurate ROAS calculations.

Can Wicked Reports integrate with different marketing channels and platforms?

Yes, Wicked Reports integrates with various marketing channels and platforms, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and others. This ensures that all data is aggregated, providing a holistic view of marketing performance.

How does Wicked Reports determine the true CAC from Facebook campaigns?

Wicked Reports employs Full Funnel Marketing attribution, which combines data from CRM, Shopping Cart, and 1st Party Data to accurately calculate the Customer Acquisition Cost (CAC). This holistic approach reveals the real cost of acquiring customers through Facebook campaigns.

Why is Full Funnel Marketing Attribution important for digital marketing agencies?

Full Funnel Marketing Attribution is crucial for agencies as it provides a comprehensive view of customer journeys, attributing conversions to various touchpoints along the funnel. This data-driven approach helps agencies optimize ad spend effectively and demonstrate their value to clients.

How does Wicked Reports assist agencies in educating and retaining clients using data?

Wicked Reports equips agencies with real CRM records, OrderIDs, and click histories as attribution proof. This concrete data allows agencies to educate clients about marketing performance, justify their strategies, and retain clients by showcasing the impact of their efforts.

What kind of support does Wicked Reports offer to digital marketing agencies?

Wicked Reports provides unparalleled agency support, including: - A dedicated Slack channel with the entire Wicked Reports team for direct communication. - Agency talk tracks to assist agencies in educating and retaining clients effectively. - Personalized optimizations by data scientists, allowing agencies to enhance their marketing strategies.

Are there any case studies or testimonials from agencies that have benefitted from Wicked Reports?

Yes, Wicked Reports has numerous testimonials from satisfied agency clients. These testimonials highlight how the software helped agencies reduce CPA, improve ROAS, and scale their businesses effectively.

How can agencies get started with Wicked Reports and experience its benefits?

Agencies interested in Wicked Reports can schedule a free walkthrough to see the software in action. This demo will showcase how the software works, its features, and how it can benefit their specific marketing strategies.

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⚙️ Conclusion

The information in this comparison about CPV Lab Pro and Wicked Reports is presented to help you make your own, informed, decision about which has the best link building service for you.

How do you know if CPV Lab Pro or Wicked Reports is right for you?

You can use this data to compare CPV Lab Pro and Wicked Reports to other link building services, and to assess how well they meet your needs.

If you want to further compare CPV Lab Pro and Wicked Reports, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.

Hopefully, this comparison of CPV Lab Pro and Wicked Reports has given you further insight into what they offer, and if the features they offer are what you're looking for.

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🔀 Alternatives to CPV Lab Pro

If you are looking for alternatives to CPV Lab Pro, below is a list of comparisons to the most popular competitors.

⭐ Product Comparisons (2 Options)

⭐ Product Comparisons (3 Options)

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