📋 Table of Contents: Wicked Reports Review | Target Audience | Wicked Reports Pros | Wicked Reports Cons | Wicked Reports Features | Wicked Reports Integrations | High Level Features Summary | Wicked Reports Pricing | Useful Links & Resources | Refund Policy for Wicked Reports | Contacting Wicked Reports | Frequently Asked Questions | Conclusion | Alternatives to Wicked Reports

✅ Wicked Reports Review

Based on 27 G2 reviews:
(4.2/5)

💡 TL;DR Summary

Wicked Reports is a top-notch multi-touch marketing attribution software catering to digital marketing agencies, advanced media buyers, and ecommerce brands.

It stands out as a top choice, empowering agencies to demonstrate their value to clients through powerful marketing attribution solutions, showcasing higher ROAS, and fostering transparent discussions about campaign performance.

Its key strengths lie in educating and retaining clients with data-driven evidence, while unparalleled agency support ensures maximum value from the platform.

Wicked Reports covers various channels, provides a free walkthrough, and offers a comprehensive view of attribution, making it a valuable tool for enhancing marketing efforts and showcasing agency impact.

However, users should be aware of potential tracking and reporting issues and the learning curve for the interface.

Wicked Reports

👉 Visit Wicked Reports

ℹī¸ Introduction

Wicked Reports is a leading multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands.

As the #1 choice in the industry, Wicked Reports empowers agencies to demonstrate their value to clients, retain their customer base, and reclaim valuable time through powerful marketing attribution solutions.

The software enables agencies to showcase higher return on ad spend (ROAS) than what ad platforms typically report, fostering transparent and data-driven discussions with clients about campaign performance.

One of Wicked Reports' key strengths lies in its ability to educate and retain clients using data as evidence, allowing agencies to build stronger relationships with their customers.

By offering a free walkthrough, Wicked Reports invites users to explore the platform's capabilities and experience firsthand the impact it can have on improving marketing strategies.

A compelling example is the case of Lido Agency, which managed to reduce their cost per acquisition (CPA) by an impressive $38 by leveraging Wicked Reports instead of relying solely on Facebook's reporting.

The software's unparalleled agency support further distinguishes Wicked Reports from its competitors.

With a dedicated Slack channel and access to the entire Wicked Reports team, agencies benefit from data scientist personalized optimizations and valuable agency talk tracks, streamlining communication and ensuring maximum value from the platform.

As an all-encompassing marketing attribution solution, Wicked Reports covers various channels, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and more, providing agencies with comprehensive insights to enhance their clients' marketing efforts.

This review uses data collected from Wicked Reports's website, as well as other online sources, to help you decide if Wicked Reports is the best link building service for you.

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đŸŽ¯ Target Audience

The target audience for Wicked Reports is digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.

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👍 Wicked Reports Pros

  • Reported conversions are delayed by 12 to 24 hours, making real-time decision-making challenging.
  • Tracking and reporting issues have been experienced by some users, leading to discrepancies in data.
  • Support may have limitations in addressing specific tracking and reporting problems.
  • Might require additional custom spreadsheet workarounds for more reliable data analysis.
  • The interface may have a learning curve for users not familiar with attribution reporting tools.

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👎 Wicked Reports Cons

  • Provides a comprehensive view of attribution across different channels (Facebook, Google, etc.).
  • Offers last-click attribution and scientific attribution models for deeper insights into the impact of ad sources on conversions.
  • Allows tracking of offline conversions for a more complete understanding of campaign performance.
  • Offers cohort analysis and LTV (lifetime value) reporting for better long-term analysis.
  • Integrates with major advertising and email platforms, ensuring compatibility with various tech stacks.
  • Affordable entry-level option for businesses looking to get started with attribution tracking.

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📌 Wicked Reports Features

The list below provides an overview of the features offered by Wicked Reports so that you can very quickly see if the features you need are available.

➕ Wicked Reports Features List (click to expand/collapse)

Optimize Ad Spend

  • Increase ROI by cutting losers and scaling winners

Attribution Time Windows

  • Forever conversion and revenue tracking from cold traffic top of funnel ads

FunnelVision vs. Last Click

  • Lower Your CAC for Better ROAS

Cold Traffic ROI

  • Accurate measurement of cold traffic sales conversions days and weeks later

Subscription Attribution

  • Connect recurring subscription payments to top of funnel paid media campaigns

Customer Lifetime Value

  • Powerful cohort and conversion reports for customer journey understanding

Ecom Attribution Models

  • Multi-Touch Attribution optimized for ecommerce brands

1st Party Data Conversions

  • Accurate conversion data based on 1st party data from Klaviyo, Shopify, etc.

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📌 Wicked Reports Integrations

The list below provides an overview of the integrations offered by Wicked Reports so that you can very quickly see if the integrations you need are available.

➕ Wicked Reports Integrations List (click to expand/collapse)

Supported Platforms:

  • Facebook Ads
  • Google Ads
  • Shopify
  • ReCharge
  • PayPal
  • Stripe
  • Woo Commerce
  • Hubspot
  • Klaviyo
  • Many more

Advertising Integration Features:

  • Automatic tracking links for Google Ads and Facebook to monitor ad spend
  • Auto-tagging of marketing links for time-saving and data accuracy
  • Detection of one-time sales, repeat buyers, and subscription sales for attribution

CRM and Email Integration Features:

  • Integration with popular CRMs like Hubspot and Klaviyo
  • Zapier lead and sale conversion connection for other CRMs
  • Auto-tagging of email clicks for bottom-of-the-funnel optimization
  • Accurate detection of lead conversions

E-commerce Integration Features:

  • Payment software integration to enable ROI attribution from every sale
  • Seamless connection with leading e-commerce platforms like Shopify and ReCharge

Setup and Data Management:

  • Simple and easy setup process that takes minutes
  • No need to reconnect or authorize integrations repeatedly
  • Wicked Dashboard ensures accurate data representation for all marketing elements

Benefits of Integrations:

  • Avoid mismanaged campaigns by relying on trustworthy data
  • Get comprehensive insights into every ad, lead source, and website conversion

👉 Read more about Wicked Reports Integrations here.

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📌 High Level Features Summary

The list below provides an overview of the high level features offered by Wicked Reports so that you can very quickly see if the features you need are available.

Cloud Hosted ✅
Self Hosted ❌
Mobile App (Apple) ❌
Mobile App (Android) ❌
Chrome / Browser Extension ❌
API (Open Link) ✅

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💲 Wicked Reports Pricing

The list below provides an overview of the pricing offered by Wicked Reports.

Price (per Month) $250+
Free Plan ❌
Trial ❌
Demo ✅
Pricing Link (Open Link)

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đŸ’ĩ Refund Policy for Wicked Reports

A clear, accessible refund policy is vital for businesses, demonstrating confidence in their offerings and readiness to refund unsatisfied customers. Wicked Reports has a refund policy, which is summarized below.

Wicked Reports has a cancellation policy that allows subscribers to cancel their subscription at any time by sending an email to [email protected].

However, if a subscriber cancels a monthly subscription with a 6-month or 12-month commitment, they will still owe the applicable monthly subscription fee for the remainder of the commitment period.

Wicked Reports generally does not offer refunds, except for an annual subscription if the cancellation is made within 30 days of paying the annual renewal fee.

Link to the Wicked Reports Refund Policy

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📧 Contacting Wicked Reports

You can contact Wicked Reports using the following methods:

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❓ Frequently Asked Questions

What is Wicked Reports, and who is it designed for?

Wicked Reports is the #1 multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands. It helps these businesses prove their value, retain clients, and save time.

What are the key features of Wicked Reports?

Wicked Reports offers the following key features: - Full Funnel Marketing Attribution: Integrates with your CRM, Shopping Cart, and 1st Party Data to determine true CAC (Customer Acquisition Cost). - Time Windows: Tracks conversions across various time frames to attribute sales accurately. - First Party Data Tracking: Allows for attribution of sales conversions happening outside of the last click. - FunnelVision: Attributes conversions across the entire marketing funnel, overcoming limitations of Google Analytics. - Delayed Conversion Credit: Provides conversion credit to email, SMS, and other channels, even if the campaign is turned off. - Attribution Proof: Uses real CRM records, OrderIDs, and time-stamped click histories to validate marketing efforts. - Unparalleled Agency Support: Offers dedicated Slack channels, agency talk tracks, and personalized optimizations by data scientists.

How does Wicked Reports outperform ad platforms in showing ROAS (Return on Advertising Spend)?

Wicked Reports proves higher ROAS compared to ad platforms by accounting for 79% of sales conversions that happen outside of the last click. This comprehensive attribution approach ensures that all marketing efforts get the credit they deserve, resulting in more accurate ROAS calculations.

Can Wicked Reports integrate with different marketing channels and platforms?

Yes, Wicked Reports integrates with various marketing channels and platforms, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and others. This ensures that all data is aggregated, providing a holistic view of marketing performance.

How does Wicked Reports determine the true CAC from Facebook campaigns?

Wicked Reports employs Full Funnel Marketing attribution, which combines data from CRM, Shopping Cart, and 1st Party Data to accurately calculate the Customer Acquisition Cost (CAC). This holistic approach reveals the real cost of acquiring customers through Facebook campaigns.

Why is Full Funnel Marketing Attribution important for digital marketing agencies?

Full Funnel Marketing Attribution is crucial for agencies as it provides a comprehensive view of customer journeys, attributing conversions to various touchpoints along the funnel. This data-driven approach helps agencies optimize ad spend effectively and demonstrate their value to clients.

How does Wicked Reports assist agencies in educating and retaining clients using data?

Wicked Reports equips agencies with real CRM records, OrderIDs, and click histories as attribution proof. This concrete data allows agencies to educate clients about marketing performance, justify their strategies, and retain clients by showcasing the impact of their efforts.

What kind of support does Wicked Reports offer to digital marketing agencies?

Wicked Reports provides unparalleled agency support, including: - A dedicated Slack channel with the entire Wicked Reports team for direct communication. - Agency talk tracks to assist agencies in educating and retaining clients effectively. - Personalized optimizations by data scientists, allowing agencies to enhance their marketing strategies.

Are there any case studies or testimonials from agencies that have benefitted from Wicked Reports?

Yes, Wicked Reports has numerous testimonials from satisfied agency clients. These testimonials highlight how the software helped agencies reduce CPA, improve ROAS, and scale their businesses effectively.

How can agencies get started with Wicked Reports and experience its benefits?

Agencies interested in Wicked Reports can schedule a free walkthrough to see the software in action. This demo will showcase how the software works, its features, and how it can benefit their specific marketing strategies.

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⚙ī¸ Conclusion

The information in this Wicked Reports review is presented to help you make your own, informed, decision about whether this is the best link building service for you.

How do you know if Wicked Reports is right for you?

  • Wicked Reports seems to be best suited for digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.

You can use this data to compare Wicked Reports to other link building services and to assess how well they meet your needs.

If you are considering Wicked Reports but still unsure, we recommend that you research further by visiting their website, checking customer reviews, and social media channels like Reddit to see what other people are saying.

Hopefully, this review of Wicked Reports has given you further insight into what they offer, and if the features they offer are what you're looking for.

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🔀 Alternatives to Wicked Reports

If you're looking for alternatives to Wicked Reports, below is a list of comparisons to the most popular link building alternatives to consider.

⭐ Product Comparisons (2 Options)

⭐ Product Comparisons (3 Options)

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