πŸ“‹ Table of Contents: CPV One vs TrueRoas | Target Audiences | PROS Compared | CONS Compared | Features | Integrations | High Level Features | Pricing | Useful Links & Resources | Refund Policies | Contact Information | Frequently Asked Questions | Conclusion | Alternatives to CPV One

⭐ CPV One vs TrueRoas

Compare the popular link building services CPV One and TrueRoas side-by-side to see which one is right for you, including SEO services offered, pro & cons, FAQs, and more.

πŸ’‘ CPV One Summary
πŸ’‘ TrueRoas Summary

CPV One, the cloud version of CPV Lab, offers a robust and cost-effective solution for enhancing marketing campaigns, boosting conversions, and maximizing ROI.

With over a decade of experience, CPV Lab has evolved into CPV One, catering to affiliates, marketing agencies, entrepreneurs, and e-commerce businesses.

This powerful ad and affiliate tracker integrates with over 150 platforms, empowers users to optimize campaigns, track diverse metrics, and adhere to no-redirect policies.

From mobile optimization to multivariate testing, CPV One's user-friendly interface and comprehensive support make it an indispensable tool for crafting successful affiliate marketing strategies.

Read the full CPV One Review

CPV One

πŸ‘‰ Visit CPV One

TrueROAS is a game-changer in e-commerce advertising, especially post iOS 14.

This AI-powered tool redefines ad performance measurement with 1-click setup & offers insights refreshed every 5 minutes.

TrueROAS enables you to link results to specific Facebook ads, and it drives rapid, data-driven decisions.

Accurate tracking spans platforms, with real-time data and valuable customer support.

TrueROAS's value as a marketing tool is evident, though pricing and connectivity issues need attention.

Read the full TrueRoas Review

TrueRoas

πŸ‘‰ Visit TrueRoas

This guide uses data collected from their websites, as well as other sources, to help you decide which link building service is a better fit for your needs.

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🎯 Target Audiences Compared

CPV One Target Audience
TrueRoas Target Audience

The target audience for CPV One is Shopify store owners and digital marketers who use platforms like Facebook (Meta), TikTok, and Snapchat for advertising, seeking to enhance their pixel tracking capabilities and optimize their ad campaigns for better conversions and ROI.

The target audience for TrueRoas is affiliate marketers, online advertisers, and digital entrepreneurs who need comprehensive ad tracking, link tracking, and PPC tracking solutions to optimize their campaigns, increase conversion rates, and gain better control over their affiliate links and marketing strategies.

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πŸ‘ PROS: CPV One VS TrueRoas

The table below provides an overview of the advantages offered by CPV One and TrueRoas so that you can quickly see if what you need is available.

CPV One PROS
TrueRoas PROS
  • Easy to use and beginner-friendly interface.
  • Self-hosted solution for increased data privacy and security.
  • Comprehensive tracking of various campaign types and traffic sources.
  • Regularly evolving features and comprehensive statistics.
  • Very easy to use and self-hosted without click limit.
  • Detailed tracking of traffic sources and affiliate network conversions.
  • Provides comprehensive stats and reports.
  • Unlimited events tracked.
  • Lifetime license available.
  • API integrations.
  • Cookie-less tracking.
  • Accurate attribution across channels.
  • Self-hosted or cloud options (CPV One).
  • Complete Pixel and Postback Management.
  • Integrated with more than 150 traffic sources and affiliate networks.
  • Accurate Tracking: Users have reported that the TrueROAS app provides accurate tracking of various advertising platforms such as Google, Facebook, and TikTok ads.
  • Real-time Data: The app offers real-time tracking, allowing users to monitor their ad campaigns and make informed decisions promptly.
  • Customer Support: The customer service of TrueROAS is praised for being helpful, responsive, and supportive, assisting users in solving any issues they encounter.
  • Value for Investment: Many users find the app to be valuable and a great investment, as it provides clear insights and helps in making better marketing decisions.
  • User Journey Insights: The app allows users to see the user journey along different touchpoints, providing insights into customer interactions.

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πŸ‘Ž CONS: CPV One VS TrueRoas

The table below provides an overview of the advantages offered by CPV One and TrueRoas so that you can quickly see if what you need is available.

CPV One CONS
TrueRoas CONS
  • Additional cost for server hosting.
  • Installation may require technical knowledge.
  • GUI could be improved for better mobile-friendliness.
  • Database performance may slow down with large datasets.
  • Initial setup on custom domains and ion cube loader can be challenging.
  • Price might be considered high compared to some alternatives.
  • A little bit expensive.
  • Server costs require an additional payment.
  • Performance Issues: Some users have mentioned initial issues with the app's performance, including slow loading times and UI issues on mobile devices.
  • Mobile Adjustments: Users have expressed a desire for the ability to make adjustments to their campaigns directly through the mobile app.
  • Pricing: A few users find the pricing of the app to be on the higher side, which might be a concern for smaller stores or businesses.
  • Connectivity Problems: There are reports of accounts getting disconnected, which can disrupt the tracking and monitoring of ad campaigns.
  • Technical Setup: Setting up the tracking has been challenging for some users, leading to frustrations and potential cancellation of subscriptions.

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πŸ“Œ Features Compared

The table below provides an overview of the features by CPV One and TrueRoas so that you can quickly see if the features you need are available.

CPV One Features
TrueRoas Features

One Platform for All Marketing

  • Track and test all of your marketing campaigns from one place.
  • Eliminate the need for multiple platforms by consolidating everything into a single tool.

Mobile Reports and Tracking

  • Stay optimized for mobile performance with access to over 20 mobile metrics.

Detailed "Lab Stats" & Reports

  • Gain in-depth insights into your campaigns, including data on ads, keywords, pages, and offers.
  • Utilize detailed revenue data to quickly optimize profits and ROI.
  • Access more than 30 click, conversion, and revenue metrics.

Optimization

  • Remain optimized for heavy traffic through ultrafast redirects and customizable enhancements.

Pre-filled Templates

  • Utilize 150 pre-filled templates for traffic sources and affiliate networks, streamlining data synchronization.

Unlimited Campaigns Tracked

  • Benefit from the ability to track unlimited ads, pages, and offer rotations for robust campaign customization.

Easy to Use

  • Create your initial campaign within minutes, even with zero programming knowledge.

Cookie-less Tracking

  • Seamlessly switch between cookie and cookie-less tracking methods.

Custom Domains with SSL

  • Utilize custom domains with free SSL to prevent browsers from flagging your campaigns as suspicious.

API Integrations

  • Integrate with various APIs to pass conversions back to sources like Facebook CAPI, TikTok, Google Ads, Bing Ads, and CJ Affiliate.

MV Lab - Multivariate Testing Integrated:

  • Test and track multiple versions of your landing page from a single page.

Multi-user Access:

  • Provide access to different campaigns for your team through multi-user functionality.

Controlled Internal Linking:

  • Create specific internal linking structures to guide visitors to specific landing pages, levels of landing pages, offers, offer groups, or paths.

Cloaking Options:

  • Utilize options for disguising affiliate link URLs provided by affiliate programs.

Capture Referrers:

  • View statistics by referrer and use custom referrer categories to identify potential verticals of interest for expanded targeting.
  • Choose from more than 20 pre-defined referrer categories or create your own.

Multiple Tracking Modes:

  • Use tracking modes like 302, Meta Refresh, Double Meta Refresh, or Direct Tracking to cater to the requirements of specific traffic sources.

Track Offline Conversions:

  • Capture data on phone orders or other offline payment methods, ensuring comprehensive tracking.

Postback / Server-To-Server Tracking:

  • Utilize postback URL for accurate tracking, especially recommended for affiliates.
  • Access a special Postback URL for precise tracking within your affiliate networks.

Import Campaigns from Voluum or Bemob:

  • Easily migrate campaigns, landing pages, and offers from other trackers such as Voluum or Bemob.

Bot and Proxy Detection:

  • Filter traffic to detect bots and proxy visitors.
  • Redirect traffic based on bot and proxy rules for improved targeting and traffic management.

Getting Started:

  • Quick and easy setup process.
  • Tracks 100% of Shopify orders.
  • Attributes results to the correct Facebook ad, adset, and campaign in a post iOS 14 world.

Supports Everything:

  • Custom shop integration.
  • Addresses issues with ad platforms and glorified UTM tracking tools.
  • Provides reliable ROAS measurement.
  • Addresses problems with inconsistent ad attribution and customer journey matching.
  • Enables fast, predictable, and cost-effective testing.
  • Prevents wasting time on unprofitable ads.

Scale with Confidence:

  • Boosts ROI by +20.31% in 60 days.
  • Increases attributed orders by +243%.
  • Ensures every conversion is linked to the exact order number.
  • All-in-one Ads Manager with a reliable source of truth.

True Tracking:

  • Uses TrueAttribution AI to collect and analyze data from various sources.
  • Matches data to the correct Facebook or Google Ad.
  • Utilizes a revolutionary TrueAttribution Algorithm.
  • Provides unique eCom insights.
  • One Ads Manager for ads, influencers, email, etc.
  • Developed by data analysts leveraging AI.

Cost Savings:

  • Shows cost savings by using TrueROAS.
  • Illustrates potential savings from missing orders, overpriced testing, inaccurate attribution, time waste, running unprofitable ads, and unreliable scaling.

TrueROAS ROI:

  • Demonstrates how TrueROAS can turn wasted ad spend into positive ROI.
  • Compares costs before and after TrueROAS implementation.
  • Shows substantial increase in ROI (+3567%).

True Tracking Benefits:

  • Uses advanced tracking methods (not old "cookie-way").
  • Ensures accurate conversion tracking.
  • Doesn't rely on data modeling, but real data.
  • Specifically designed for eCom stores.
  • Provides unique eCommerce metrics.
  • GDPR compliant.

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πŸ“Œ Integrations Compared

The table below provides an overview of the integrations offered by CPV One and TrueRoas so that you can quickly see if the integrations you need are available.

CPV One Integrations
TrueRoas Integrations

Predefined Traffic Sources:

  • Google Ads
  • Microsoft (Bing) Ads
  • Facebook Ads
  • All major traffic sources are predefined within CPV One.

No-Redirect Policy Integrations:

  • For sources with a no-redirect policy (such as Google Ads, Microsoft Ads, and Facebook Ads), CPV One offers a dedicated Landing Page pixel.
  • The Landing Page pixel handles all tracking within the page itself, allowing you to redirect traffic directly from the Traffic Source to the Landing Page without any additional redirects.

Predefined Affiliate Networks:

  • CPV One comes with a range of predefined Affiliate Networks that are ready for immediate use.

Customizable Affiliate Networks:

  • You can define new affiliate networks within CPV One based on your specific requirements.
  • CPV One's flexibility allows you to work with most affiliate networks available.
πŸ‘‰ Read more about CPV One Integrations here.
  • Shopify & Woocommerce
  • Custom shop integration
  • Facebook & Instagram
  • Google Ads & YouTube
  • TikTok
πŸ‘‰ Read more about TrueRoas Integrations here.

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πŸ“Œ High Level Features Summary

The list below compares the high level features offered by CPV One and TrueRoas so that you can very quickly see if the features you need are available.

CPV One High Level Features
TrueRoas High Level Features
Cloud Hosted βœ…
Self Hosted βœ…
Mobile App (Apple) ❌
Mobile App (Android) βœ…
Chrome / Browser Extension ❌
API (Open Link) βœ…
Cloud Hosted βœ…
Self Hosted ❌
Mobile App (Apple) ❌
Mobile App (Android) ❌
Chrome / Browser Extension ❌
API ❌

πŸ’² Pricing Compared

The list below provides an overview of the pricing offered by CPV One and TrueRoas.

CPV One
TrueRoas
Price (per Month) $57 - $467
Price (per Year) $48 - $389
Free Plan ❌
Trial βœ…
Demo ❌
Pricing Link (Open Link)
Price (per Month) $150 - $599
Price (per Year) $99 - $599
Free Plan ❌
Trial βœ…
Demo βœ…
Pricing Link (Open Link)

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CPV One Links
TrueRoas Links

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πŸ’΅ Refund Policies Comparison

Having an easy-to-find & understand refund policy is vital for any business.

It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.

Both CPV One and TrueRoas have refund policies, which we have summarized below.

CPV One Refund Policy:

CPV One offers a 30-day Risk-Free trial with a money-back guarantee.

If you're not satisfied or feel it hasn't improved your marketing within this period, you can request a refund by contacting them via email or ticket.

Refunds are provided, excluding 20% for infrastructure costs.

CPV One Refund Policy

TrueRoas Refund Policy:

No refund policy found for TrueRoas.

TrueRoas Refund Policy

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πŸ“§ Contact Information

CPV One Contact Information:

You can contact CPV One using the following methods:


TrueRoas Contact Information:

You can contact TrueRoas using the following methods:

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❓ Frequently Asked Questions

CPV One FAQs
TrueRoas FAQs

What is CPV One?

CPV One is a cloud-based ad and affiliate tracker that optimizes your marketing campaigns, enhances conversions, and boosts ROI.

What can I track with CPV One?

You can track a wide range of metrics, including Pay Per Click (PPC), Cost Per View (CPV), Cost Per Mille (CPM), organic traffic, media buys, email marketing, mobile ads, video ads, link placements, social ads, retargeting, in-text ads, native ads, influencers, calls tracking, and more.

Can I track Google Ads, Microsoft (Bing) Ads, or Facebook Ads with CPV One?

Absolutely, CPV One integrates with over 150+ ad platforms and traffic sources, including Google Ads, Microsoft (Bing) Ads, and Facebook Ads.

Which affiliate networks does CPV One work with?

CPV One comes integrated with all major traffic sources and affiliate networks, making setup seamless for you.

Can I use CPV One from a Smartphone or Tablet?

Yes, CPV One is optimized for mobile use, ensuring you can track and manage your campaigns on the go.

How can I learn how to use CPV One?

CPV One offers an easy-to-use interface, and you can also access tutorials and support resources to help you get started and make the most of its features.

What type of support do you provide?

CPV One offers comprehensive customer support to assist with any queries or issues you might have while using the platform.

What if I want to migrate campaigns from another tracker?

CPV One allows you to import campaigns, landing pages, and offers from other trackers like Voluum or Bemob, streamlining your transition.

Do you offer a money-back guarantee?

CPV One offers a money-back guarantee, ensuring your satisfaction and confidence in using their services.

Can I cancel my subscription plan?

Yes, you can cancel your subscription plan at any time, giving you flexibility and control over your usage.

What is True ROAS Ad Tracking?

True ROAS Ad Tracking is a powerful software designed to track and attribute the results of advertising efforts for e-commerce stores, particularly in the post iOS 14 world.

How does True ROAS work?

True ROAS tracks 100% of your Shopify orders and accurately attributes the outcomes to the appropriate Facebook ad, adset, and campaign, even in the context of the iOS 14 changes.

What benefits does True ROAS offer?

True ROAS provides an extreme advantage by leveraging accurate data for ad tracking, allowing businesses to optimize their advertising strategies and improve their return on ad spend (ROAS).

How easy is the setup process for True ROAS?

The setup process is incredibly easy with a 1-click setup feature, ensuring that you can start tracking your ads and gaining insights in just a matter of minutes.

Does True ROAS support custom shop integration?

Yes, True ROAS offers custom shop integration, making it adaptable to various e-commerce platforms, including Shopify and WooCommerce.

What is the significance of the Promethean AI Attribution & Machine Learning feature?

The Promethean AI Attribution & Machine Learning feature enhances the tracking and attribution process, utilizing advanced algorithms to provide intelligent insights for decision-making.

How does True ROAS help save on ad spend?

True ROAS enables businesses to save up to 63% on ad spend by providing faster and more accurate data for testing new ads, leading to better decisions.

What results have businesses achieved with True ROAS?

Businesses have reported impressive results, such as a +241% increase in store orders attributed to their ads and an average of 37% more ROI from their advertising efforts.

Is True ROAS compliant with GDPR and ethical tracking practices?

Yes, True ROAS is committed to GDPR compliance and ethical tracking practices, ensuring the privacy and data protection of users.

Is True ROAS endorsed by Facebook or Meta?

No, True ROAS is not endorsed by Facebook or Meta, and it's important to note that it's an independent solution for e-commerce ad tracking.

What is the frequency of data delivery with True ROAS?

True ROAS delivers data in real time and syncs it every 5 minutes, ensuring you have access to up-to-date insights for your advertising campaigns.

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βš™οΈ Conclusion

The information in this comparison about CPV One and TrueRoas is presented to help you make your own, informed, decision about which has the best link building service for you.

How do you know if CPV One or TrueRoas is right for you?

You can use this data to compare CPV One and TrueRoas to other link building services, and to assess how well they meet your needs.

If you want to further compare CPV One and TrueRoas, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.

Hopefully, this comparison of CPV One and TrueRoas has given you further insight into what they offer, and if the features they offer are what you're looking for.

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πŸ”€ Alternatives to CPV One

If you are looking for alternatives to CPV One, below is a list of comparisons to the most popular competitors.

⭐ Product Comparisons (2 Options)

⭐ Product Comparisons (3 Options)

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