⭐ CPV One vs Wicked Reports
Compare the popular link building services CPV One and Wicked Reports side-by-side to see which one is right for you, including SEO services offered, pro & cons, FAQs, and more.
CPV One, the cloud version of CPV Lab, offers a robust and cost-effective solution for enhancing marketing campaigns, boosting conversions, and maximizing ROI.
With over a decade of experience, CPV Lab has evolved into CPV One, catering to affiliates, marketing agencies, entrepreneurs, and e-commerce businesses.
This powerful ad and affiliate tracker integrates with over 150 platforms, empowers users to optimize campaigns, track diverse metrics, and adhere to no-redirect policies.
From mobile optimization to multivariate testing, CPV One's user-friendly interface and comprehensive support make it an indispensable tool for crafting successful affiliate marketing strategies.
Read the full CPV One Review
Wicked Reports is a top-notch multi-touch marketing attribution software catering to digital marketing agencies, advanced media buyers, and ecommerce brands.
It stands out as a top choice, empowering agencies to demonstrate their value to clients through powerful marketing attribution solutions, showcasing higher ROAS, and fostering transparent discussions about campaign performance.
Its key strengths lie in educating and retaining clients with data-driven evidence, while unparalleled agency support ensures maximum value from the platform.
Wicked Reports covers various channels, provides a free walkthrough, and offers a comprehensive view of attribution, making it a valuable tool for enhancing marketing efforts and showcasing agency impact.
However, users should be aware of potential tracking and reporting issues and the learning curve for the interface.
Read the full Wicked Reports Review
This guide uses data collected from their websites, as well as other sources, to help you decide which link building service is a better fit for your needs.
🎯 Target Audiences Compared
The target audience for CPV One is Shopify store owners and digital marketers who use platforms like Facebook (Meta), TikTok, and Snapchat for advertising, seeking to enhance their pixel tracking capabilities and optimize their ad campaigns for better conversions and ROI.
The target audience for Wicked Reports is digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.
👍 PROS: CPV One VS Wicked Reports
The table below provides an overview of the advantages offered by CPV One and Wicked Reports so that you can quickly see if what you need is available.
- Easy to use and beginner-friendly interface.
- Self-hosted solution for increased data privacy and security.
- Comprehensive tracking of various campaign types and traffic sources.
- Regularly evolving features and comprehensive statistics.
- Very easy to use and self-hosted without click limit.
- Detailed tracking of traffic sources and affiliate network conversions.
- Provides comprehensive stats and reports.
- Unlimited events tracked.
- Lifetime license available.
- API integrations.
- Cookie-less tracking.
- Accurate attribution across channels.
- Self-hosted or cloud options (CPV One).
- Complete Pixel and Postback Management.
- Integrated with more than 150 traffic sources and affiliate networks.
- Reported conversions are delayed by 12 to 24 hours, making real-time decision-making challenging.
- Tracking and reporting issues have been experienced by some users, leading to discrepancies in data.
- Support may have limitations in addressing specific tracking and reporting problems.
- Might require additional custom spreadsheet workarounds for more reliable data analysis.
- The interface may have a learning curve for users not familiar with attribution reporting tools.
👎 CONS: CPV One VS Wicked Reports
The table below provides an overview of the advantages offered by CPV One and Wicked Reports so that you can quickly see if what you need is available.
- Additional cost for server hosting.
- Installation may require technical knowledge.
- GUI could be improved for better mobile-friendliness.
- Database performance may slow down with large datasets.
- Initial setup on custom domains and ion cube loader can be challenging.
- Price might be considered high compared to some alternatives.
- A little bit expensive.
- Server costs require an additional payment.
- Provides a comprehensive view of attribution across different channels (Facebook, Google, etc.).
- Offers last-click attribution and scientific attribution models for deeper insights into the impact of ad sources on conversions.
- Allows tracking of offline conversions for a more complete understanding of campaign performance.
- Offers cohort analysis and LTV (lifetime value) reporting for better long-term analysis.
- Integrates with major advertising and email platforms, ensuring compatibility with various tech stacks.
- Affordable entry-level option for businesses looking to get started with attribution tracking.
📌 Features Compared
The table below provides an overview of the features by CPV One and Wicked Reports so that you can quickly see if the features you need are available.
One Platform for All Marketing
- Track and test all of your marketing campaigns from one place.
- Eliminate the need for multiple platforms by consolidating everything into a single tool.
Mobile Reports and Tracking
- Stay optimized for mobile performance with access to over 20 mobile metrics.
Detailed "Lab Stats" & Reports
- Gain in-depth insights into your campaigns, including data on ads, keywords, pages, and offers.
- Utilize detailed revenue data to quickly optimize profits and ROI.
- Access more than 30 click, conversion, and revenue metrics.
Optimization
- Remain optimized for heavy traffic through ultrafast redirects and customizable enhancements.
Pre-filled Templates
- Utilize 150 pre-filled templates for traffic sources and affiliate networks, streamlining data synchronization.
Unlimited Campaigns Tracked
- Benefit from the ability to track unlimited ads, pages, and offer rotations for robust campaign customization.
Easy to Use
- Create your initial campaign within minutes, even with zero programming knowledge.
Cookie-less Tracking
- Seamlessly switch between cookie and cookie-less tracking methods.
Custom Domains with SSL
- Utilize custom domains with free SSL to prevent browsers from flagging your campaigns as suspicious.
API Integrations
- Integrate with various APIs to pass conversions back to sources like Facebook CAPI, TikTok, Google Ads, Bing Ads, and CJ Affiliate.
MV Lab - Multivariate Testing Integrated:
- Test and track multiple versions of your landing page from a single page.
Multi-user Access:
- Provide access to different campaigns for your team through multi-user functionality.
Controlled Internal Linking:
- Create specific internal linking structures to guide visitors to specific landing pages, levels of landing pages, offers, offer groups, or paths.
Cloaking Options:
- Utilize options for disguising affiliate link URLs provided by affiliate programs.
Capture Referrers:
- View statistics by referrer and use custom referrer categories to identify potential verticals of interest for expanded targeting.
- Choose from more than 20 pre-defined referrer categories or create your own.
Multiple Tracking Modes:
- Use tracking modes like 302, Meta Refresh, Double Meta Refresh, or Direct Tracking to cater to the requirements of specific traffic sources.
Track Offline Conversions:
- Capture data on phone orders or other offline payment methods, ensuring comprehensive tracking.
Postback / Server-To-Server Tracking:
- Utilize postback URL for accurate tracking, especially recommended for affiliates.
- Access a special Postback URL for precise tracking within your affiliate networks.
Import Campaigns from Voluum or Bemob:
- Easily migrate campaigns, landing pages, and offers from other trackers such as Voluum or Bemob.
Bot and Proxy Detection:
- Filter traffic to detect bots and proxy visitors.
- Redirect traffic based on bot and proxy rules for improved targeting and traffic management.
Optimize Ad Spend
- Increase ROI by cutting losers and scaling winners
Attribution Time Windows
- Forever conversion and revenue tracking from cold traffic top of funnel ads
FunnelVision vs. Last Click
- Lower Your CAC for Better ROAS
Cold Traffic ROI
- Accurate measurement of cold traffic sales conversions days and weeks later
Subscription Attribution
- Connect recurring subscription payments to top of funnel paid media campaigns
Customer Lifetime Value
- Powerful cohort and conversion reports for customer journey understanding
Ecom Attribution Models
- Multi-Touch Attribution optimized for ecommerce brands
1st Party Data Conversions
- Accurate conversion data based on 1st party data from Klaviyo, Shopify, etc.
📌 Integrations Compared
The table below provides an overview of the integrations offered by CPV One and Wicked Reports so that you can quickly see if the integrations you need are available.
Predefined Traffic Sources:
- Google Ads
- Microsoft (Bing) Ads
- Facebook Ads
- All major traffic sources are predefined within CPV One.
No-Redirect Policy Integrations:
- For sources with a no-redirect policy (such as Google Ads, Microsoft Ads, and Facebook Ads), CPV One offers a dedicated Landing Page pixel.
- The Landing Page pixel handles all tracking within the page itself, allowing you to redirect traffic directly from the Traffic Source to the Landing Page without any additional redirects.
Predefined Affiliate Networks:
- CPV One comes with a range of predefined Affiliate Networks that are ready for immediate use.
Customizable Affiliate Networks:
- You can define new affiliate networks within CPV One based on your specific requirements.
- CPV One's flexibility allows you to work with most affiliate networks available.
Supported Platforms:
- Facebook Ads
- Google Ads
- Shopify
- ReCharge
- PayPal
- Stripe
- Woo Commerce
- Hubspot
- Klaviyo
- Many more
Advertising Integration Features:
- Automatic tracking links for Google Ads and Facebook to monitor ad spend
- Auto-tagging of marketing links for time-saving and data accuracy
- Detection of one-time sales, repeat buyers, and subscription sales for attribution
CRM and Email Integration Features:
- Integration with popular CRMs like Hubspot and Klaviyo
- Zapier lead and sale conversion connection for other CRMs
- Auto-tagging of email clicks for bottom-of-the-funnel optimization
- Accurate detection of lead conversions
E-commerce Integration Features:
- Payment software integration to enable ROI attribution from every sale
- Seamless connection with leading e-commerce platforms like Shopify and ReCharge
Setup and Data Management:
- Simple and easy setup process that takes minutes
- No need to reconnect or authorize integrations repeatedly
- Wicked Dashboard ensures accurate data representation for all marketing elements
Benefits of Integrations:
- Avoid mismanaged campaigns by relying on trustworthy data
- Get comprehensive insights into every ad, lead source, and website conversion
📌 High Level Features Summary
The list below compares the high level features offered by CPV One and Wicked Reports so that you can very quickly see if the features you need are available.Cloud Hosted | ✅ |
Self Hosted | ✅ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ✅ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
💲 Pricing Compared
The list below provides an overview of the pricing offered by CPV One and Wicked Reports.
Price (per Month) | $57 - $467 |
Price (per Year) | $48 - $389 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ❌ |
Pricing Link | (Open Link) |
Price (per Month) | $250+ |
Free Plan | ❌ |
Trial | ❌ |
Demo | ✅ |
Pricing Link | (Open Link) |
🔗 Useful Links & Resources
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Tutorials: (Open Link)
Webinars: (Open Link)
Knowledge Hub: (Open Link)
💵 Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
Both CPV One and Wicked Reports have refund policies, which we have summarized below.
CPV One Refund Policy:
CPV One offers a 30-day Risk-Free trial with a money-back guarantee.If you're not satisfied or feel it hasn't improved your marketing within this period, you can request a refund by contacting them via email or ticket.
Refunds are provided, excluding 20% for infrastructure costs.
CPV One Refund Policy
Wicked Reports Refund Policy:
Wicked Reports has a cancellation policy that allows subscribers to cancel their subscription at any time by sending an email to [email protected].However, if a subscriber cancels a monthly subscription with a 6-month or 12-month commitment, they will still owe the applicable monthly subscription fee for the remainder of the commitment period.
Wicked Reports generally does not offer refunds, except for an annual subscription if the cancellation is made within 30 days of paying the annual renewal fee.
Wicked Reports Refund Policy
📧 Contact Information
CPV One Contact Information:
You can contact CPV One using the following methods:
Email Support: [email protected]
Address: Bucharest, Bucuresti, Romania
Wicked Reports Contact Information:
You can contact Wicked Reports using the following methods:
Email Support: [email protected]
Phone Support: 781-797-0807
Address: 120 Washington Street, Salem, MA 01970, USA
❓ Frequently Asked Questions
What is CPV One?
CPV One is a cloud-based ad and affiliate tracker that optimizes your marketing campaigns, enhances conversions, and boosts ROI.
What can I track with CPV One?
You can track a wide range of metrics, including Pay Per Click (PPC), Cost Per View (CPV), Cost Per Mille (CPM), organic traffic, media buys, email marketing, mobile ads, video ads, link placements, social ads, retargeting, in-text ads, native ads, influencers, calls tracking, and more.
Can I track Google Ads, Microsoft (Bing) Ads, or Facebook Ads with CPV One?
Absolutely, CPV One integrates with over 150+ ad platforms and traffic sources, including Google Ads, Microsoft (Bing) Ads, and Facebook Ads.
Which affiliate networks does CPV One work with?
CPV One comes integrated with all major traffic sources and affiliate networks, making setup seamless for you.
Can I use CPV One from a Smartphone or Tablet?
Yes, CPV One is optimized for mobile use, ensuring you can track and manage your campaigns on the go.
How can I learn how to use CPV One?
CPV One offers an easy-to-use interface, and you can also access tutorials and support resources to help you get started and make the most of its features.
What type of support do you provide?
CPV One offers comprehensive customer support to assist with any queries or issues you might have while using the platform.
What if I want to migrate campaigns from another tracker?
CPV One allows you to import campaigns, landing pages, and offers from other trackers like Voluum or Bemob, streamlining your transition.
Do you offer a money-back guarantee?
CPV One offers a money-back guarantee, ensuring your satisfaction and confidence in using their services.
Can I cancel my subscription plan?
Yes, you can cancel your subscription plan at any time, giving you flexibility and control over your usage.
What is Wicked Reports, and who is it designed for?
Wicked Reports is the #1 multi-touch marketing attribution software designed specifically for digital marketing agencies, advanced media buyers, and ecommerce brands. It helps these businesses prove their value, retain clients, and save time.
What are the key features of Wicked Reports?
Wicked Reports offers the following key features: - Full Funnel Marketing Attribution: Integrates with your CRM, Shopping Cart, and 1st Party Data to determine true CAC (Customer Acquisition Cost). - Time Windows: Tracks conversions across various time frames to attribute sales accurately. - First Party Data Tracking: Allows for attribution of sales conversions happening outside of the last click. - FunnelVision: Attributes conversions across the entire marketing funnel, overcoming limitations of Google Analytics. - Delayed Conversion Credit: Provides conversion credit to email, SMS, and other channels, even if the campaign is turned off. - Attribution Proof: Uses real CRM records, OrderIDs, and time-stamped click histories to validate marketing efforts. - Unparalleled Agency Support: Offers dedicated Slack channels, agency talk tracks, and personalized optimizations by data scientists.
How does Wicked Reports outperform ad platforms in showing ROAS (Return on Advertising Spend)?
Wicked Reports proves higher ROAS compared to ad platforms by accounting for 79% of sales conversions that happen outside of the last click. This comprehensive attribution approach ensures that all marketing efforts get the credit they deserve, resulting in more accurate ROAS calculations.
Can Wicked Reports integrate with different marketing channels and platforms?
Yes, Wicked Reports integrates with various marketing channels and platforms, including Facebook, Google, Shopify, Magento, Klaviyo, ReCharge, and others. This ensures that all data is aggregated, providing a holistic view of marketing performance.
How does Wicked Reports determine the true CAC from Facebook campaigns?
Wicked Reports employs Full Funnel Marketing attribution, which combines data from CRM, Shopping Cart, and 1st Party Data to accurately calculate the Customer Acquisition Cost (CAC). This holistic approach reveals the real cost of acquiring customers through Facebook campaigns.
Why is Full Funnel Marketing Attribution important for digital marketing agencies?
Full Funnel Marketing Attribution is crucial for agencies as it provides a comprehensive view of customer journeys, attributing conversions to various touchpoints along the funnel. This data-driven approach helps agencies optimize ad spend effectively and demonstrate their value to clients.
How does Wicked Reports assist agencies in educating and retaining clients using data?
Wicked Reports equips agencies with real CRM records, OrderIDs, and click histories as attribution proof. This concrete data allows agencies to educate clients about marketing performance, justify their strategies, and retain clients by showcasing the impact of their efforts.
What kind of support does Wicked Reports offer to digital marketing agencies?
Wicked Reports provides unparalleled agency support, including: - A dedicated Slack channel with the entire Wicked Reports team for direct communication. - Agency talk tracks to assist agencies in educating and retaining clients effectively. - Personalized optimizations by data scientists, allowing agencies to enhance their marketing strategies.
Are there any case studies or testimonials from agencies that have benefitted from Wicked Reports?
Yes, Wicked Reports has numerous testimonials from satisfied agency clients. These testimonials highlight how the software helped agencies reduce CPA, improve ROAS, and scale their businesses effectively.
How can agencies get started with Wicked Reports and experience its benefits?
Agencies interested in Wicked Reports can schedule a free walkthrough to see the software in action. This demo will showcase how the software works, its features, and how it can benefit their specific marketing strategies.
⚙️ Conclusion
The information in this comparison about CPV One and Wicked Reports is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if CPV One or Wicked Reports is right for you?
- CPV One seems to be best suited for affiliates, marketing agencies, entrepreneurs, and ecommerce businesses looking to optimize their ad and affiliate marketing campaigns, increase conversions, and improve ROI.
- Wicked Reports seems to be ideal for digital marketing agencies, advanced media buyers, and ecommerce brands seeking powerful marketing attribution solutions.
You can use this data to compare CPV One and Wicked Reports to other link building services, and to assess how well they meet your needs.
If you want to further compare CPV One and Wicked Reports, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of CPV One and Wicked Reports has given you further insight into what they offer, and if the features they offer are what you're looking for.
🔀 Alternatives to CPV One
If you are looking for alternatives to CPV One, below is a list of comparisons to the most popular competitors.
⭐ Product Comparisons (2 Options)
- CPV One vs AdsBridge
- CPV One vs Affise
- CPV One vs AnyTrack
- CPV One vs BeMob
- CPV One vs Binom
- CPV One vs Brand24
- CPV One vs Brax
- CPV One vs CPV Lab Pro
- CPV One vs ClickFlare
- CPV One vs ClickMagick
- CPV One vs Cometly
- CPV One vs Everflow
- CPV One vs FunnelFlux
- CPV One vs HYROS
- CPV One vs Heylink
- CPV One vs Improvely
- CPV One vs Keitaro
- CPV One vs LinkTrackr
- CPV One vs Nifty Stats
- CPV One vs Peerclick
- CPV One vs RedTrack
- CPV One vs StatsDrone
- CPV One vs Strackr
- CPV One vs TheOptimizer
- CPV One vs ThriveTracker
- CPV One vs Trackier
- CPV One vs TrackifyX
- CPV One vs Triple Whale
- CPV One vs TrueRoas
- CPV One vs Voluum
- CPV One vs Voonix
- CPV One vs wecantrack
⭐ Product Comparisons (3 Options)
- CPV One vs Wicked Reports vs Triple Whale
- CPV One vs Wicked Reports vs Voluum
- CPV One vs Wicked Reports vs Affise
- CPV One vs Wicked Reports vs Brand24
- CPV One vs Wicked Reports vs ClickMagick
- CPV One vs Wicked Reports vs BeMob
- CPV One vs Wicked Reports vs HYROS
- CPV One vs Wicked Reports vs RedTrack
- CPV One vs Wicked Reports vs Heylink
- CPV One vs Wicked Reports vs AdsBridge
- CPV One vs Wicked Reports vs TheOptimizer
- CPV One vs Wicked Reports vs Keitaro
- CPV One vs Wicked Reports vs Cometly
- CPV One vs Wicked Reports vs Brax
- CPV One vs Wicked Reports vs wecantrack
- CPV One vs Wicked Reports vs AnyTrack
- CPV One vs Wicked Reports vs CPV Lab Pro
- CPV One vs Wicked Reports vs Strackr
- CPV One vs Wicked Reports vs Everflow
- CPV One vs Wicked Reports vs Trackier
- CPV One vs Wicked Reports vs Improvely
- CPV One vs Wicked Reports vs Binom
- CPV One vs Wicked Reports vs ThriveTracker
- CPV One vs Wicked Reports vs Peerclick
- CPV One vs Wicked Reports vs StatsDrone
- CPV One vs Wicked Reports vs Voonix
- CPV One vs Wicked Reports vs FunnelFlux
- CPV One vs Wicked Reports vs LinkTrackr
- CPV One vs Wicked Reports vs TrueRoas
- CPV One vs Wicked Reports vs ClickFlare
- CPV One vs Wicked Reports vs Nifty Stats
- CPV One vs Wicked Reports vs TrackifyX