📋 Table of Contents: Brand24 vs RedTrack | Target Audiences | PROS Compared | CONS Compared | Features | Integrations | High Level Features | Pricing | Useful Links & Resources | Refund Policies | Contact Information | Frequently Asked Questions | Conclusion | Alternatives to Brand24

⭐ Brand24 vs RedTrack

Compare the popular link building services Brand24 and RedTrack side-by-side to see which one is right for you, including SEO services offered, pro & cons, FAQs, and more.

💡 Brand24 Summary
💡 RedTrack Summary

Brand24 is the leading social listening tool that offers instant access to mentions and insights across various platforms.

With AI-powered capabilities, it allows businesses to monitor and analyze their brand's presence, gain valuable customerinsights, and track competitors.

Over 4000+ brands trust and rely on Brand24 for its user-friendly interface, actionable insights, and excellent customer support.

It streamlines social media monitoring, aids in customer satisfaction, and provides accurate influence tracking.

However, it lacks some all-in-one features, has relatively high pricing, and may encounter spam results.

Despite these drawbacks, Brand24 offers a comprehensive solution for harnessing social listening and making informed business decisions.

Read the full Brand24 Review

Brand24

👉 Visit Brand24

RedTrack is an all-in-one performance marketing analytics platform operating on 1st party cookies, offering hyper-accurate tracking and attribution for conversions, revenue, and events from various ad networks.

Its versatility lies in automation capabilities, empowering users with customizable reports, ROI understanding, and integrations with ad channels and e-commerce platforms.

RedTrack's Partnership Portal supports affiliate marketing efforts, ensuring data accuracy.

With a user-friendly interface, transparent cost breakdowns, and powerful automation, RedTrack streamlines campaign management and data analysis, offering a reliable, secure, and trustworthy platform for advertisers to make informed decisions and maximize ROI.

However, some users may face challenges in tracking accuracy and customer support responsiveness.

Read the full RedTrack Review

RedTrack

👉 Visit RedTrack

This guide uses data collected from their websites, as well as other sources, to help you decide which link building service is a better fit for your needs.

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🎯 Target Audiences Compared

Brand24 Target Audience
RedTrack Target Audience

The target audience for Brand24 is businesses of all sizes looking to monitor their online presence and gain valuable customer insights through social listening across various platforms.

The target audience for RedTrack is digital marketers, media-buyers, and advertising professionals who seek an all-in-one performance marketing analytics platform for ad tracking, attribution, automation, and integration with various ad channels and e-commerce platforms.

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👍 PROS: Brand24 VS RedTrack

The table below provides an overview of the advantages offered by Brand24 and RedTrack so that you can quickly see if what you need is available.

Brand24 PROS
RedTrack PROS
  • Multi-platform monitoring: Tracks mentions across various online sources including social media, review sites, forums, blogs, newsletters, etc.
  • Deep insights: Offers in-depth metrics like Presence Score to understand the quality and quantity of mentions.
  • Clean and user-friendly interface: Intuitive and well-organized UI requiring minimal technical knowledge to use.
  • Easy reporting: Straightforward reporting feature with customizable data and time periods.
  • Industry-leading social listening functionality: Rich functionality for social media monitoring and engagement.
  • Real-time social media monitoring: Enables quick responses to customer feedback.
  • Excellent customer support: Addresses technical issues promptly.
  • Aids in customer satisfaction: Engages with unhappy customers, resolves issues, and helps in customer relationship management.
  • Streamlines social media monitoring: Reduces manual work and offers fast alerts and notifications.
  • New lead discovery and product promotion: Helps in finding new clients and promoting products.
  • Clear dashboard and good pricing: Includes affordable pricing tiers for SMBs without stripping features.
  • Accurate influence tracking: On various social media platforms.
  • Strong analytics features: Listening, mention, and influencer analytics.
  • Slack integration: Allows further connectivity.
  • Advanced tracking options: You can set up projects with specific keywords to monitor mentions, refine tracking, and engage with influencers.
  • Competitor comparison: Allows tracking and comparison of main competitors' performance.
  • Sentiment analysis: Categorizes mentions as positive, neutral, or negative.
  • Amazing set of features, some exclusive to RedTrack.
  • Great customer support.
  • Multi-lingual support.
  • Free auto-optimization.
  • No limits on data storage.
  • Excellent value for money.
  • Constant development and regular addition of new features.
  • Accurate tracking capabilities superior to Google and Funnel Analytics.
  • User-friendly and intuitive interface.
  • Full range of click and conversion attribution technologies.
  • Integrated with major networks.
  • Reliable, secure, and trustworthy platform.
  • Great onboarding process.
  • Real-time analysis capabilities.
  • Built-in bot and fraud detection.
  • Customizable plans based on clients' needs.
  • Affordable plans with a good set of features for all price points.
  • Reporting tools that ease the analysis process.
  • Versatile team-sharing capabilities.
  • Unified platform for centralized traffic source integration and campaign data analysis.
  • Ad optimization features for better performance and ROI.

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👎 CONS: Brand24 VS RedTrack

The table below provides an overview of the advantages offered by Brand24 and RedTrack so that you can quickly see if what you need is available.

Brand24 CONS
RedTrack CONS
  • Not an all-in-one tool: Lacks features like publishing, scheduling, comment management, and extensive CRM features.
  • No real-time updates on lower pricing tiers: May affect small businesses.
  • Relatively high price: Might be prohibitive for individual users.
  • Spam results or irrelevant mentions: Reduces overall accuracy and can be challenging to filter out, especially if the company name is not unique.
  • Limited capabilities on Facebook and Instagram: Restricts insight generation.
  • Sentiment analysis accuracy: Can sometimes be imperfect.
  • Limited archiving: Can only archive a year's worth of social data.
  • Cost overruns: Costs can add up when quotas are exceeded.
  • Some fantastic features are not easily discoverable.
  • Discrepancies experienced by some users in tracking accuracy.
  • Reports of customer support unresponsiveness and refund difficulties.
  • Onboarding process can be confusing and time-consuming for some.
  • Plans might have redundant features for certain users.
  • Some features require support assistance to find.
  • Team sharing limited to two most expensive plans.
  • Significant learning curve for new users.
  • Limited 14-day free trial.
  • Cloud-based system might have accessibility issues due to internet or server problems.

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📌 Features Compared

The table below provides an overview of the features by Brand24 and RedTrack so that you can quickly see if the features you need are available.

Brand24 Features
RedTrack Features

Mentions Feed

  • Discover real-time discussions about your brand and engage with relevant conversations.
  • Take immediate action to respond to customer feedback and manage your online reputation.

Discussion Volume Chart

  • Intuitively track changes in discussion volume and reach to protect your company image.
  • Identify and address potential issues before they escalate, while maximizing positive publicity.

Mention Analytics

  • Understand who is talking about your brand online and analyze buzz quality and quantity.
  • Gain valuable insights about your customers and their perceptions of your brand.

Influence Score

  • Pinpoint industry influencers to make informed decisions on potential partnerships and collaborations.

Sentiment Analysis

  • Determine the sentiment (positive, negative, neutral) of mentions to gauge customer attitudes.
  • Address problematic areas and take immediate action to improve customer satisfaction.

Alerts

  • Be the first to know about changes in discussion volume surrounding your brand.
  • Customize alerts to receive notifications of negative mentions from influential sources.

Data Exporting

  • Turn your data into automated PDF reports, .xls files, and infographics.
  • Utilize your gathered mentions outside the tool for further analysis and reporting.

Filtering

  • Narrow down results based on mention source, sentiment, number of visits, and more.
  • Focus on the most relevant and important data for your business needs.

Tracking & Attribution

  • Track and attribute conversions, revenue, and events in one place.
  • Accurate data for Meta (FB), Google, TikTok & other ad networks even after iOS 14.

Reports & Insights

  • Scale campaigns with reports & insights.
  • Quickly understand ROI, block losing combinations, and scale winning ads.
  • Create custom reports, monitor ad spend, returns, and revenue.
  • Get insights about the customer journey and use various attribution models.

Partner Marketing

  • Track, analyze, and scale beyond paid ads with the Partnership Portal.
  • Work with publishers, referrals, influences, and use tracking links or promo codes.
  • Ensure data accuracy and attribution consistency.

Automation

  • Create rules to automate routine operations for Meta (FB), Google, TikTok, Taboola, and more.
  • Say goodbye to manual ad monitoring and let technology automate it.
  • Gain cost transparency, data breakdowns, and a single platform for all marketing activities.

Integrations

  • One-click turnkey integrations with 200+ ad channels, e-commerce platforms, and affiliate networks.
  • Build custom cases with RedTrack API for real-time tracking & attribution across all marketing channels.

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📌 Integrations Compared

The table below provides an overview of the integrations offered by Brand24 and RedTrack so that you can quickly see if the integrations you need are available.

Brand24 Integrations
RedTrack Integrations
  • Slack
  • Brand24 tracks all public sources, including social, news, blogs, videos, forums, podcasts, reviews, and more
  • Sources: Twitter, Facebook, Instagram, Youtube, Spotify, News, Linkedin, Blogs, Forums, Reviews, Reddit, Telegram, TripAdvisor, AppStore, TikTok, and more
👉 Read more about Brand24 Integrations here.
  • RedTrack offers one-click integrations with 200+ ad channels and networks, as well as e-commerce platforms and other tools.
  • Facebook (Meta) Ads
  • Google Ads
  • Bing
  • TikTok
  • Taboola
  • Outbrain
  • Revcontent
  • Shopify
  • WooCommerce
  • ClickBank
  • And more...
👉 Read more about RedTrack Integrations here.

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📌 High Level Features Summary

The list below compares the high level features offered by Brand24 and RedTrack so that you can very quickly see if the features you need are available.

Brand24 High Level Features
RedTrack High Level Features
Cloud Hosted
Self Hosted
Mobile App (Apple)
Mobile App (Android)
Chrome / Browser Extension
API
Cloud Hosted
Self Hosted
Mobile App (Apple)
Mobile App (Android)
Chrome / Browser Extension
API (Open Link)

💲 Pricing Compared

The list below provides an overview of the pricing offered by Brand24 and RedTrack.

Brand24
RedTrack
Price (per Month) $99 - $499
Price (per Year) $79 - $399
Free Plan
Trial
Demo
Pricing Link (Open Link)
Price (per Month) $149 - $749
Price (per Year) $1,490 - $7,490
Free Plan
Trial
Demo
Pricing Link (Open Link)

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Brand24 Links
RedTrack Links

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💵 Refund Policies Comparison

Having an easy-to-find & understand refund policy is vital for any business.

It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.

Both Brand24 and RedTrack have refund policies, which we have summarized below.

Brand24 Refund Policy:

Brand24 offers chargeable individual services on their website, except during the Trial Period.

Users can get a refund of the Fee up to 1 month if they haven't used the Service.

Brand24 Refund Policy

RedTrack Refund Policy:

The refund policy states that all fees for using the Software are non-refundable, even if the subscription is terminated before the billing period is completed.

RedTrack Refund Policy

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📧 Contact Information

Brand24 Contact Information:

You can contact Brand24 using the following methods:


RedTrack Contact Information:

You can contact RedTrack using the following methods:

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❓ Frequently Asked Questions

Brand24 FAQs
RedTrack FAQs

What is Brand24?

Brand24 is the #1 social listening tool that provides instant access to mentions and insights across social media, news, blogs, videos, forums, podcasts, reviews, and more. It allows businesses to monitor their online presence and gain valuable customer insights.

How does Brand24 work?

Brand24 uses AI-powered capabilities to track and analyze brand mentions in real-time from over 25 million online sources. It offers sentiment analysis to identify positive, negative, or neutral mentions, and users can create reports to measure PR coverage and brand awareness.

Why is Brand24 loved by over 4000+ brands?

Brand24 is trusted and loved by numerous brands because it ensures they never miss a critical mention, helps monitor competitors, and delivers powerful, reliable metrics for evaluating marketing efforts and benchmarking against competitors.

How can Brand24 benefit marketers and businesses?

Brand24's user-friendly interface and actionable insights make it an indispensable resource for marketers and businesses. It provides access to honest consumer feedback, helps make informed business decisions, and enables collaboration across organizations.

What hashtag tracking features does Brand24 offer?

Brand24 allows users to track various hashtags, find influencers, and measure the effects of hashtag campaigns, including reach and engagement metrics. Users can also access important hashtag volume and reach data.

Which platforms does Brand24 monitor?

Brand24 monitors over 25 million online sources, including social media platforms like Twitter, Facebook, Instagram, YouTube, and LinkedIn, as well as news websites, blogs, forums, reviews, and more.

How experienced is Brand24 in the industry?

Brand24 has over 10 years of experience in the field of social listening. It has delivered billions of mentions and currently works with customers from 154 countries worldwide.

How does Brand24's AI-powered sentiment analysis work?

Brand24's AI can detect sentiment in 108 languages, making it efficient in tracking mentions that matter. It provides an easily digestible word cloud and easy access to positive and negative brand mentions.

Is there customer service support for users?

Yes, Brand24 offers world-class customer service with over 80+ specialists dedicated to assisting users. They value customer support as a philosophy guiding the entire company.

Are there resources available to learn more about social listening and brand management?

Yes, Brand24 offers free resources like video guides, masterclasses, articles, and guides to help users understand sentiment analysis, brand awareness, share of voice measurement, brand reputation management, and more.

What is RedTrack?

RedTrack is an all-in-one performance marketing analytics platform that offers an ad tracking solution based on 1st party cookies, allowing users to track and attribute conversions, revenue, and events in a centralized location.

How does RedTrack handle data tracking?

RedTrack utilizes hyper-accurate server-side and client-side tracking, ensuring 100% attribution of revenue to ads. It also provides a clear view of all costs, spendings, and revenue.

What is the significance of 1st party cookies in RedTrack?

1st party cookies enable RedTrack to provide a reliable tracking solution, especially in the era post-iOS 14 where third-party cookies face challenges.

Does RedTrack only work for Google & Facebook Ads?

No, while RedTrack does provide specialized tracking for Google & Facebook Ads, it also caters to other ad networks like Meta (FB), Google, TikTok, Taboola, and many others.

How can RedTrack help in understanding ROI?

RedTrack allows users to quickly understand what campaigns are delivering ROI, offering features to block unprofitable combinations and scale winning ads. Custom reports can be created to monitor ad spend, returns, and revenue.

What automation capabilities does RedTrack offer?

RedTrack has an automation toolset that allows users to create rules to automate routine operations, such as blocking bad placements or increasing the budget for successful campaigns.

How does RedTrack support partner marketing?

With the Partnership Portal, users can track, analyze, and scale beyond just paid ads. It supports collaborations with publishers, referrals, influencers, and combines tools for both paid ads and partner marketing.

What kind of integrations does RedTrack offer?

RedTrack boasts over 200 turnkey integrations with various ad channels, e-commerce platforms, affiliate networks, and even provides options for custom integrations via its API.

Is RedTrack equipped to handle Facebook tracking after the iOS 14 update?

Yes, RedTrack provides solutions for Facebook tracking even after the iOS 14 updates, ensuring data accuracy and consistency.

How does RedTrack ensure cost transparency and data breakdowns for its users?

RedTrack offers a single interface to gain control over all advertising costs. Users can go as granular as needed to get insights about their performance, eliminating the need for spreadsheets and consolidating all marketing activity reports in one place.

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⚙️ Conclusion

The information in this comparison about Brand24 and RedTrack is presented to help you make your own, informed, decision about which has the best link building service for you.

How do you know if Brand24 or RedTrack is right for you?

You can use this data to compare Brand24 and RedTrack to other link building services, and to assess how well they meet your needs.

If you want to further compare Brand24 and RedTrack, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.

Hopefully, this comparison of Brand24 and RedTrack has given you further insight into what they offer, and if the features they offer are what you're looking for.

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🔀 Alternatives to Brand24

If you are looking for alternatives to Brand24, below is a list of comparisons to the most popular competitors.

⭐ Product Comparisons (2 Options)

⭐ Product Comparisons (3 Options)

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