⭐ Brand24 vs Improvely
Compare the popular link building services Brand24 and Improvely side-by-side to see which one is right for you, including SEO services offered, pro & cons, FAQs, and more.
Brand24 is the leading social listening tool that offers instant access to mentions and insights across various platforms.
With AI-powered capabilities, it allows businesses to monitor and analyze their brand's presence, gain valuable customerinsights, and track competitors.
Over 4000+ brands trust and rely on Brand24 for its user-friendly interface, actionable insights, and excellent customer support.
It streamlines social media monitoring, aids in customer satisfaction, and provides accurate influence tracking.
However, it lacks some all-in-one features, has relatively high pricing, and may encounter spam results.
Despite these drawbacks, Brand24 offers a comprehensive solution for harnessing social listening and making informed business decisions.
Read the full Brand24 Review
Improvely is a powerful platform that enhances online marketing strategies by tracking, optimizing, and safeguarding campaigns.
Its intuitive dashboard simplifies tracking and attribution, while vigilant click fraud monitoring protects ad budgets.
The platform's attribution system aids in precise optimization, and activity profiling offers deeper insights into valuable customers.
Improvely accommodates collaboration, compatibility with major platforms, and offers a 14-day free trial.
Despite some subscription costs and setup complexity, Improvely stands out for its comprehensive marketing analytics, access control, and fraud prevention, making it a valuable tool for marketing excellence.
Read the full Improvely Review
This guide uses data collected from their websites, as well as other sources, to help you decide which link building service is a better fit for your needs.
🎯 Target Audiences Compared
The target audience for Brand24 is businesses of all sizes looking to monitor their online presence and gain valuable customer insights through social listening across various platforms.
The target audience for Improvely is online marketers, advertisers, and agencies looking to track their marketing efforts, optimize conversions, and monitor click fraud to protect their advertising budgets.
👍 PROS: Brand24 VS Improvely
The table below provides an overview of the advantages offered by Brand24 and Improvely so that you can quickly see if what you need is available.
- Multi-platform monitoring: Tracks mentions across various online sources including social media, review sites, forums, blogs, newsletters, etc.
- Deep insights: Offers in-depth metrics like Presence Score to understand the quality and quantity of mentions.
- Clean and user-friendly interface: Intuitive and well-organized UI requiring minimal technical knowledge to use.
- Easy reporting: Straightforward reporting feature with customizable data and time periods.
- Industry-leading social listening functionality: Rich functionality for social media monitoring and engagement.
- Real-time social media monitoring: Enables quick responses to customer feedback.
- Excellent customer support: Addresses technical issues promptly.
- Aids in customer satisfaction: Engages with unhappy customers, resolves issues, and helps in customer relationship management.
- Streamlines social media monitoring: Reduces manual work and offers fast alerts and notifications.
- New lead discovery and product promotion: Helps in finding new clients and promoting products.
- Clear dashboard and good pricing: Includes affordable pricing tiers for SMBs without stripping features.
- Accurate influence tracking: On various social media platforms.
- Strong analytics features: Listening, mention, and influencer analytics.
- Slack integration: Allows further connectivity.
- Advanced tracking options: You can set up projects with specific keywords to monitor mentions, refine tracking, and engage with influencers.
- Competitor comparison: Allows tracking and comparison of main competitors' performance.
- Sentiment analysis: Categorizes mentions as positive, neutral, or negative.
- Comprehensive Marketing Analytics: Tracks, tests, and optimizes online marketing campaigns, providing insights into marketing channel effectiveness.
- Access Control and Collaboration: Facilitates team access and collaboration, organizing marketing data efficiently.
- Click Fraud Monitoring: Identifies and prevents click fraud, saving time and preventing financial losses.
- A/B Testing and Optimization: Enables A/B testing for campaign optimization and improved conversions.
- Customizable Reporting: Supports white-label reporting, maintaining brand consistency in reports.
- Affordability: Offers cost-effective optimization with split testing functionality.
- Web-based Service: No installation required, accessible via web browsers.
- Data Aggregation: Gathers data from diverse marketing channels in one platform.
- A/B Split Testing: Allows A/B testing specifically for landing pages.
👎 CONS: Brand24 VS Improvely
The table below provides an overview of the advantages offered by Brand24 and Improvely so that you can quickly see if what you need is available.
- Not an all-in-one tool: Lacks features like publishing, scheduling, comment management, and extensive CRM features.
- No real-time updates on lower pricing tiers: May affect small businesses.
- Relatively high price: Might be prohibitive for individual users.
- Spam results or irrelevant mentions: Reduces overall accuracy and can be challenging to filter out, especially if the company name is not unique.
- Limited capabilities on Facebook and Instagram: Restricts insight generation.
- Sentiment analysis accuracy: Can sometimes be imperfect.
- Limited archiving: Can only archive a year's worth of social data.
- Cost overruns: Costs can add up when quotas are exceeded.
- Monthly Subscription: Some features require monthly subscriptions, potentially increasing costs.
- Setup Complexity: Initial setup can be challenging, demanding extra time and effort.
- Limited Trial Period: Trial duration might not be enough for thorough evaluation.
- Lack of Mobile Application: Absence of a mobile app limits on-the-go access.
- Features in Pro Plan: Some advanced features are restricted to Pro plan users.
- Lack of Demo/Tutorial: No video tutorial for user guidance.
- No Live Chat Support: Lack of live chat support for immediate assistance.
- Limited Language Support: Only available in English, limiting non-English users.
📌 Features Compared
The table below provides an overview of the features by Brand24 and Improvely so that you can quickly see if the features you need are available.
Mentions Feed
- Discover real-time discussions about your brand and engage with relevant conversations.
- Take immediate action to respond to customer feedback and manage your online reputation.
Discussion Volume Chart
- Intuitively track changes in discussion volume and reach to protect your company image.
- Identify and address potential issues before they escalate, while maximizing positive publicity.
Mention Analytics
- Understand who is talking about your brand online and analyze buzz quality and quantity.
- Gain valuable insights about your customers and their perceptions of your brand.
Influence Score
- Pinpoint industry influencers to make informed decisions on potential partnerships and collaborations.
Sentiment Analysis
- Determine the sentiment (positive, negative, neutral) of mentions to gauge customer attitudes.
- Address problematic areas and take immediate action to improve customer satisfaction.
Alerts
- Be the first to know about changes in discussion volume surrounding your brand.
- Customize alerts to receive notifications of negative mentions from influential sources.
Data Exporting
- Turn your data into automated PDF reports, .xls files, and infographics.
- Utilize your gathered mentions outside the tool for further analysis and reporting.
Filtering
- Narrow down results based on mention source, sentiment, number of visits, and more.
- Focus on the most relevant and important data for your business needs.
Conversion Tracking for Online Marketers
- Track clicks, conversions, and revenue from online marketing in one place.
- Gain insights into conversion origins for optimized marketing strategies.
- Utilize traffic reports to identify successful channels and eliminate ineffective traffic.
- Access segments and metrics like Channel, Referrer, Landing Page, and more.
- Custom-built funnel reports reveal user pathways and drop-off points.
- Automatic customer profiles with insights into behavior and value.
- Built-in A/B Split Testing tools and click fraud monitoring.
- Real-time report updates, export to Excel CSV, and import data.
- Developer API for custom tracking.
PPC Click Fraud Monitoring and Detection
- Prevent financial losses due to fraudulent clicks on paid ads.
- Detect excessive non-converting clicks and repetitive clicks from competitors.
- State-of-the-art monitoring system inspects ad clicks 24/7.
- Recover lost money by preparing detailed fraud reports.
- Impress upon competitors the risk of being caught.
- Access comprehensive information about suspicious clicks.
- Utilize IP WHOIS Lookup for IP address insights.
- Export data to Excel CSV and import commissions from affiliate networks.
Keyword & Conversion Pixel Tracking for Affiliate Marketers
- Professional tools for tracking commissions and campaigns.
- Identify commission sources without separate referral links.
- Safeguard campaigns with link cloaking on ad networks.
- Cloak affiliate links to hide destinations from visitors.
- Integrate with major affiliate networks and programs.
- Compatible with Google Analytics UTM tags.
- Supported networks include Commission Junction, ClickBank, and more.
White-Label Marketing Reports for Agencies
- Elevate client satisfaction and revenue with white-label reports.
- Provide centralized monitoring for all client marketing efforts.
- Incorporate click fraud monitoring to safeguard ad budgets.
- Offer branded access to Improvely reports.
- Pay for one account and serve unlimited clients.
- Customize access levels and services for clients.
- Export reports to Excel CSV and import data.
- Import PPC costs and commissions from affiliate networks.
📌 Integrations Compared
The table below provides an overview of the integrations offered by Brand24 and Improvely so that you can quickly see if the integrations you need are available.
- Slack
- Brand24 tracks all public sources, including social, news, blogs, videos, forums, podcasts, reviews, and more
- Sources: Twitter, Facebook, Instagram, Youtube, Spotify, News, Linkedin, Blogs, Forums, Reviews, Reddit, Telegram, TripAdvisor, AppStore, TikTok, and more
Ecommerce Platforms:
- WooCommerce
- Shopify
- Volusion
- BigCommerce
Email Marketing:
- MailChimp
📌 High Level Features Summary
The list below compares the high level features offered by Brand24 and Improvely so that you can very quickly see if the features you need are available.Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API | ❌ |
Cloud Hosted | ✅ |
Self Hosted | ❌ |
Mobile App (Apple) | ❌ |
Mobile App (Android) | ❌ |
Chrome / Browser Extension | ❌ |
API (Open Link) | ✅ |
💲 Pricing Compared
The list below provides an overview of the pricing offered by Brand24 and Improvely.
Price (per Month) | $99 - $499 |
Price (per Year) | $79 - $399 |
Free Plan | ❌ |
Trial | ✅ |
Demo | ❌ |
Pricing Link | (Open Link) |
Price (per Month) | $29 - $299+ |
Free Plan | ❌ |
Trial | ✅ |
Demo | ✅ |
Pricing Link | (Open Link) |
🔗 Useful Links & Resources
Blog: (Open Link)
YouTube: (Open Link)
Docs & Knowledge Base: (Open Link)
Webinars: (Open Link)
Knowledge Hub: (Open Link)
Blog: (Open Link)
Docs & Knowledge Base: (Open Link)
Knowledge Hub: (Open Link)
💵 Refund Policies Comparison
Having an easy-to-find & understand refund policy is vital for any business.
It shows that they stand behind their products and services, and are willing to give you a refund if you are not satisfied with your purchase.
Both Brand24 and Improvely have refund policies, which we have summarized below.
Brand24 Refund Policy:
Brand24 offers chargeable individual services on their website, except during the Trial Period.Users can get a refund of the Fee up to 1 month if they haven't used the Service.
Brand24 Refund Policy
Improvely Refund Policy:
No refunds for unused months upon Plan cancellation.Discounts from prior subscriptions might not apply to renewals or automatic renewals.
Improvely Refund Policy
📧 Contact Information
Brand24 Contact Information:
You can contact Brand24 using the following methods:
Email Support: [email protected]
Phone Support: 718-618-4483
Address: 121 Executive Circle, Daytona Beach, FL 32114, USA
Improvely Contact Information:
You can contact Improvely using the following methods:
Email Support: [email protected]
Address: 1241 E Springhill Ct, Cary, NC 27511, USA
❓ Frequently Asked Questions
What is Brand24?
Brand24 is the #1 social listening tool that provides instant access to mentions and insights across social media, news, blogs, videos, forums, podcasts, reviews, and more. It allows businesses to monitor their online presence and gain valuable customer insights.
How does Brand24 work?
Brand24 uses AI-powered capabilities to track and analyze brand mentions in real-time from over 25 million online sources. It offers sentiment analysis to identify positive, negative, or neutral mentions, and users can create reports to measure PR coverage and brand awareness.
Why is Brand24 loved by over 4000+ brands?
Brand24 is trusted and loved by numerous brands because it ensures they never miss a critical mention, helps monitor competitors, and delivers powerful, reliable metrics for evaluating marketing efforts and benchmarking against competitors.
How can Brand24 benefit marketers and businesses?
Brand24's user-friendly interface and actionable insights make it an indispensable resource for marketers and businesses. It provides access to honest consumer feedback, helps make informed business decisions, and enables collaboration across organizations.
What hashtag tracking features does Brand24 offer?
Brand24 allows users to track various hashtags, find influencers, and measure the effects of hashtag campaigns, including reach and engagement metrics. Users can also access important hashtag volume and reach data.
Which platforms does Brand24 monitor?
Brand24 monitors over 25 million online sources, including social media platforms like Twitter, Facebook, Instagram, YouTube, and LinkedIn, as well as news websites, blogs, forums, reviews, and more.
How experienced is Brand24 in the industry?
Brand24 has over 10 years of experience in the field of social listening. It has delivered billions of mentions and currently works with customers from 154 countries worldwide.
How does Brand24's AI-powered sentiment analysis work?
Brand24's AI can detect sentiment in 108 languages, making it efficient in tracking mentions that matter. It provides an easily digestible word cloud and easy access to positive and negative brand mentions.
Is there customer service support for users?
Yes, Brand24 offers world-class customer service with over 80+ specialists dedicated to assisting users. They value customer support as a philosophy guiding the entire company.
Are there resources available to learn more about social listening and brand management?
Yes, Brand24 offers free resources like video guides, masterclasses, articles, and guides to help users understand sentiment analysis, brand awareness, share of voice measurement, brand reputation management, and more.
What is Improvely and what does it offer?
Improvely is a comprehensive platform designed to enhance your online marketing efforts. It provides tools for conversion tracking, click fraud monitoring, and more, allowing you to optimize your campaigns and protect your advertising budget.
How does Improvely's dashboard simplify tracking?
Improvely offers an easy-to-use dashboard that consolidates all your marketing endeavors in one place. This simplifies the process of tracking and attributing conversions to their source, providing you with valuable insights into the effectiveness of your various marketing channels.
What does "Built To Optimize Your Marketing" mean?
Improvely excels in attribution by identifying the origin of each signup and sale, whether they stem from a marketing campaign or any other channel. This feature allows you to optimize your marketing strategies with laser-focused accuracy based on real-time data.
How does Improvely address click fraud?
Improvely's built-in click fraud monitoring employs cutting-edge systems to inspect every click for signs of suspicious activity. When potential click fraud is detected, you receive instant alerts, empowering you to take swift action and protect your advertising budget from wasteful clicks.
How does Improvely help in understanding customers?
Improvely assists in understanding your audience by creating activity profiles for each visitor to your site. This way, you can gain insights into the behavior of your most valuable customers, enabling you to tailor your strategies to better connect with them and attract similar audiences.
Can Improvely be used collaboratively?
Yes, Improvely is designed to accommodate various organizational needs. It offers features like team logins, custom-branded client reports, and export tools, facilitating seamless collaboration whether you work alone or with a team or clients.
How compatible is Improvely with different advertising platforms?
Improvely works everywhere you advertise online, ensuring compatibility with all major online advertising platforms. This means you can seamlessly integrate it into your existing marketing strategies, regardless of the platforms you use.
What's the advantage of using Improvely over other analytics tools?
Many users have found Improvely to be highly effective and efficient. Jim Belosic, CEO of Shortstack, stated that they've spent thousands of dollars trying to get Google Analytics to do 10% of what Improvely accomplishes.
How can I try out Improvely?
You can try Improvely for free with a 14-day trial. This gives you the opportunity to explore its features and see how it can enhance your online marketing efforts without any upfront cost.
How can I learn more about Improvely's features and capabilities?
To learn more about Improvely's features, you can explore its interactive demo, as well as access resources such as its product blog and knowledge base. Additionally, you can get in touch with their team through the Contact Us section for any further inquiries.
⚙️ Conclusion
The information in this comparison about Brand24 and Improvely is presented to help you make your own, informed, decision about which has the best link building service for you.
How do you know if Brand24 or Improvely is right for you?
- Brand24 seems to be best suited for businesses of all sizes looking to monitor their online presence and gain valuable customer insights through social listening across various platforms.
- Improvely seems to be ideal for online marketers, advertisers, and agencies looking to track their marketing efforts, optimize conversions, and monitor click fraud to protect their advertising budgets.
You can use this data to compare Brand24 and Improvely to other link building services, and to assess how well they meet your needs.
If you want to further compare Brand24 and Improvely, we recommend that you research further by visiting their websites, checking customer reviews, and social media channels like Reddit to see what other people are saying.
Hopefully, this comparison of Brand24 and Improvely has given you further insight into what they offer, and if the features they offer are what you're looking for.
🔀 Alternatives to Brand24
If you are looking for alternatives to Brand24, below is a list of comparisons to the most popular competitors.
⭐ Product Comparisons (2 Options)
- Brand24 vs AdsBridge
- Brand24 vs Affise
- Brand24 vs AnyTrack
- Brand24 vs BeMob
- Brand24 vs Binom
- Brand24 vs Brax
- Brand24 vs CPV Lab Pro
- Brand24 vs CPV One
- Brand24 vs ClickFlare
- Brand24 vs ClickMagick
- Brand24 vs Cometly
- Brand24 vs Everflow
- Brand24 vs FunnelFlux
- Brand24 vs HYROS
- Brand24 vs Heylink
- Brand24 vs Keitaro
- Brand24 vs LinkTrackr
- Brand24 vs Nifty Stats
- Brand24 vs Peerclick
- Brand24 vs RedTrack
- Brand24 vs StatsDrone
- Brand24 vs Strackr
- Brand24 vs TheOptimizer
- Brand24 vs ThriveTracker
- Brand24 vs Trackier
- Brand24 vs TrackifyX
- Brand24 vs Triple Whale
- Brand24 vs TrueRoas
- Brand24 vs Voluum
- Brand24 vs Voonix
- Brand24 vs Wicked Reports
- Brand24 vs wecantrack
⭐ Product Comparisons (3 Options)
- Brand24 vs Improvely vs Triple Whale
- Brand24 vs Improvely vs Voluum
- Brand24 vs Improvely vs Affise
- Brand24 vs Improvely vs ClickMagick
- Brand24 vs Improvely vs BeMob
- Brand24 vs Improvely vs HYROS
- Brand24 vs Improvely vs RedTrack
- Brand24 vs Improvely vs Heylink
- Brand24 vs Improvely vs AdsBridge
- Brand24 vs Improvely vs TheOptimizer
- Brand24 vs Improvely vs Keitaro
- Brand24 vs Improvely vs Cometly
- Brand24 vs Improvely vs Wicked Reports
- Brand24 vs Improvely vs Brax
- Brand24 vs Improvely vs wecantrack
- Brand24 vs Improvely vs AnyTrack
- Brand24 vs Improvely vs CPV Lab Pro
- Brand24 vs Improvely vs Strackr
- Brand24 vs Improvely vs Everflow
- Brand24 vs Improvely vs Trackier
- Brand24 vs Improvely vs Binom
- Brand24 vs Improvely vs ThriveTracker
- Brand24 vs Improvely vs Peerclick
- Brand24 vs Improvely vs StatsDrone
- Brand24 vs Improvely vs Voonix
- Brand24 vs Improvely vs FunnelFlux
- Brand24 vs Improvely vs LinkTrackr
- Brand24 vs Improvely vs TrueRoas
- Brand24 vs Improvely vs ClickFlare
- Brand24 vs Improvely vs Nifty Stats
- Brand24 vs Improvely vs TrackifyX
- Brand24 vs Improvely vs CPV One